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Represents the best of Capitalism!
on July 5, 2015
I may have been a little effusive in the title leading you to wonder what does an aerator have to do with economic systems? Well, if the best of capitalism represents an enterprising individual finding a solution to a problem and bringing it to market in such a way that it offers value to consumers, then the Vinturi Aerator is a shining example of it.
We all know that wines, particularly red wines, taste better when in contact with the air after the bottle is opened. This is why the second or the third glass always taste better than the first out of a bottle. This is the reason why it is recommend to decant good wines many hours before serving. The air helps with oxidation and opens up the bouquet and taste of wine. Decanters therefore have been used for centuries; and for all these years people have wondered what to do with the wine that is left in them or how to clean them after use.
Here comes a product that seeks to turn centuries old conventional wisdom of decanting on its head. The promise of getting the benefits of decanting within seconds in one glass seemed too good to be true. I was skeptical of this product as one is of late night TV commercials of product that tout to accomplish the impossible. But I could not ignore the good reviews this product was garnering and finally decided to give it a try.
The Vinturi is beautifully packed. My wife does not share my ardent enthusiasm for wine. Usually I need to urge her to share a bottle with me. But seeing how smart the Vinturi looked and the promise it held, it was she who kept egging me to open a bottle and give this product a try. Finally the weekend arrived and we decided to set up a blind test. I opened a bottle of pinot noir (it is summer after all) and immediately poured into the first glass through the Vinturi and then straight from the bottle into the second glass without the Vinturi. I swirled the wine in the second glass as I generally would to a glass of red wine and let the first glass untouched.
I called my wife from the other room to come and taste the two glasses. She tasted the wine and instantly identified the first glass as the one poured through the Vinturi. I was surprised. I smelled and tasted both glasses. The first one clearly had a more open bouquet and fuller taste. The difference between the two glasses was so stark that I could not believe it. The contrast between two glasses was like the polished and tarnished version of the same silver. Well, I am now a convert! This is an excellent product that uses ingenuity and science to aerate wine quicker and in small batches. It is also very smart to look at and you are going to love the sound it makes as you pour wine though it. My wife certainly did. Where all my past coaxing failed, this little device may have turned my wife on to wine and earned me a wine buddy. This is a must-have accessory for anyone who drinks wine! Two thumbs up!