- Paperback: 420 pages
- Publisher: meetingminds; 2nd edition (July 15, 2008)
- Language: English
- ISBN-10: 1905776055
- ISBN-13: 978-1905776054
- Product Dimensions: 6 x 0.9 x 9 inches
- Shipping Weight: 1.4 pounds (View shipping rates and policies)
- Average Customer Review: 8 customer reviews
- Amazon Best Sellers Rank: #1,218,666 in Books (See Top 100 in Books)
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Viral Change 2nd Edition
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There's a simple test - if the book, article, whatever, does not allow you to tangibly answer the question of what you, as a driver of change, need to do differently tomorrow (as a precisely described action), compared to what you did yesterday - it's fluff. There are many big name firms who at this point of a conversation benignly offer a knowing smile and attempt to disguise their inability to define the 'how' to do change by cranking up the so-called strategic picture of change (aka 'BS'). Never let yourself be put-upon in this way. If any company's representatives taking your hard-earned bucks can't answer the earlier 'tomorrow vs yesterday' question or guide you rapidly to a client-specific answer (my company included) fire them immediately. Viewed against that suggestion, Herrero's book will get you a lot further down the correct path at a cost less than 5 minutes of a typical consultancy's billing rate.
The purpose of cultivating deep change expertise is always to place your organization's results at the top of its class - it's not so one can look/sound smart. As smart as he is, Herrero has an unashamedly and unrelentingly practical perspective on change (as should you). Throughout the book he brings the reader back again and again to the rapid identification of falsehood, and an equally speedy path to practically-focused results. His grasp of human behavior is excellent, but instead of drowning us in psycho-babble and debate between schools of thought - he applies that knowledge to tangible activities that will put you in the driving seat faster than anything else I have read.
If you're into change as a discipline, yes, there's a place to debate Kotter vs Bridges vs PROSCI - as most methodologies have a place in the Great Scheme of Things and offer some tools and guidance that can be applied to some degree of advantage. But they all come with significant downsides too and require care in their application/adoption. Herrero's insights too carry a down-side from my perspective in that whilst they are well-proven, they are frequently counter-intuitive and run up against the grain of the many false assumptions that we have so easily embedded in our day-to-day thinking. That, in fact, is the challenge I referred to earlier - and one which we should embrace.
I am strongly of the view that if you take the opportunity to consider Herrero's ideas with care, you'll not only be a superior practitioner of change, but a better management professional in a wider sense. Since becoming familiar with his work, we have taken to advising all of our clients to read the book. It has always been the case that it takes a smart buyer to get the best from a consultant, and with a clients grasp of Viral Change practice in hand, we anticipate being in a position to provide even better (more nuanced) services to clients who become familiar with this thinking - we see our future as providing far less 'change 101' and instead offer a more acute focus upon truly superior business outcomes.
If I would have anyone read only one change title - be they a business leader, sports coach, teacher, or community leader - it would be this one.
Leandro is an Architect of Organizations who focuses on organization change (orchestrating large scale, grassroots, and behavior change), culture, leadership, and innovation as he champions the quest for Building Remarkable Organizations. Leandro embraces “shaping tomorrow’s organizations today” and “making today’s organizations remarkable” — “We don’t do ‘small difference’ – if this is what you have in mind, don’t hire us.”
Absolutely a must-read --- again --- “shaping tomorrow’s organizations today” and “making today’s organizations remarkable”!
Bill Wiersma, Author--The Power of Professionalism
We use this book as one of the text books for our certification course in Practicing Perfection. It is typically cited as the favorite read by our participants.