Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves First Edition

4.0 out of 5 stars 106 ratings
ISBN-13: 978-1401323493
ISBN-10: 1401323499
Why is ISBN important?
ISBN
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Have one to sell?
<Embed>
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Buy used:
$9.36
Used: Acceptable | Details
Sold by Yellow Raccoon
Condition: Used: Acceptable
Comment: Book is in Acceptable Condition, Showing either Heavy Signs of Wear, Writing & Highlighting or Wrinkling & Staining of Pages. Still a readable copy.
Access codes and supplements are not guaranteed with used items.
71 used from $5.96
FREE Shipping on your first order. Details


"The Eighth Sister" by Robert Dugoni
A pulse-pounding thriller of espionage, spy games, and treachery by the New York Times bestselling author of the Tracy Crosswhite Series. | Learn more
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
    Apple
  • Android
    Android
  • Windows Phone
    Windows Phone
  • Click here to download from Amazon appstore
    Android

To get the free app, enter your mobile phone number.

kcpAppSendButton

Special offers and product promotions

Editorial Reviews

From Publishers Weekly

In this clear-eyed collection of case studies, Fast Company contributing writer and NYU journalism professor Penenberg examines the engine driving the growth of web 2.0 businesses like Flickr, YouTube and eBay to Facebook and Twitter: the viral loop. The concept behind a viral loop is simple-in order to use the product, you have to spread it, thus creating massive, user-driven growth cycles-after all, Penenberg explains, social networks like Facebook are worthless to a user if one's friends aren't also using the products. Viral loops are nothing new, of course, and Penenberg has certainly done his homework, tracing the concept back through its analog roots via entertaining and enlightening anecdotes about companies like Tupperware, which used "parties" to turn ordinary housewives into an army of sales reps, to Charles Ponzi-yes, he of the Ponzi scheme, a viral scam recently taken to historic levels by Bernie Madoff. Penenberg truly succeeds, however, in showing how the viral loop has found its groove on the Internet, fueling a wave of billion-dollar companies all built on word of mouth-and, of course, user clicks. Solidly researched and briskly-written, Penenberg at once captures a great business and tech story, as well as a defining moment in our online culture.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

"Penenberg has unlocked the secret to the most successful digital businesses. An indispensable read."―Robert Safian, Editor-in-Chief, Fast Company

"Instead of entrusting your business to a guru with an agenda and a ghostwriter, you should be turning to a pro journalist like Adam Penenberg, who understands the way media and money interact, has the critical faculty to engage with these phenomena in an unbiased fashion, and the technical facility to explain them to you in an entirely engaging, informative, and actionable way."―Douglas Rushkoff, author of Media Virus and Life Inc: How the world became a corporation and how to take it back

Product details

  • Item Weight : 1.2 pounds
  • Hardcover : 288 pages
  • ISBN-10 : 1401323499
  • ISBN-13 : 978-1401323493
  • Product Dimensions : 6.13 x 9.25 inches
  • Publisher : Hyperion; First Edition (October 13, 2009)
  • Reading level : 18 and up
  • Language: : English
  • Customer Reviews:
    4.0 out of 5 stars 106 ratings
Pages with related products. See and discover other items: facebook business, facebook for business