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Viralnomics: How to Get People to Want to Talk About You Paperback – December 23, 2015
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"A refreshing look at social media, influence and the behavioral science behind it all. A must-read for anyone who wants to win at social."
- Jonah Berger (NYT Bestselling author of Contagious: Why Things Catch On)
"Because I've built online communities to over 100,000 active members before and consider myself somewhat of an expert in this field, I wasn't sure if I would get anything tactical out of it. I was pleasantly surprised."
- Brad Mills (App developer)
"A fun, educational, remarkably insightful and accessible read on a complex topic."
- Dr. Tom Ungar MD, M.Ed, CCFP, FRCPC, FCFP, DABPN. Chief of Psychiatry, North York General Hospital
The author is amazing at giving real life examples of things that you can try and apply.
- action0099 (Amazon Verified Purchase)
"Anything that's actionable, minimal, and free of fluff gets two thumbs up from me. This right here was all that and then some."
- Slyvon Blanco (Amazon Verified Purchase)
"While most of his work is done for success within the fitness industry, Viralnomics can be used by anyone who has a voice and wants to get their voice spread."
- Amazon Customer (Amazon Verified Purchase)
"It's the most important book on social media marketing that I've ever read."
- Pat Rigsby (business coach) (Amazon Verified Purchase)
"Doing business "Jon Style" is quite enjoyable and fulfilling - for all parties involved."
- Alon (Amazon Verified Purchase)
"Goodman's book offers both a whole new mindset or framework for online marketing as well as some very practical advice."
- Kevin Kruse (Inc 500 Entrepreneur)
From the Author
I'm Jon, and I love this stuff.
I'm not somebody who makes his money by teaching people how to make money online. I come from the fitness industry and much of my success as a personal trainer came from being able to persuade people into wanting to do what I wanted them to do.
The parallels to social media are relevant. It's all psychology. To grow my little blog that was started in my one bedroom apartment with no money at night I turned to social media.
It's impossible to verify, but I tried to read every research study covering word of mouth, social contagion, and message transduction. As I learned I tested application tactics on my own business and my site grew to the largest platform serving my industry in the world, just 4 short years later. With no budget and no connections the impact I'm able to have is wild, and I want to share that.
So I published this book, Viralnomics, and I want to share it with you. It's not my business but I felt like it would be selfish to keep my research and tactics to myself.
So here it is, my work all laid out for you ... with cartoons.
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Top customer reviews
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Over the years I have remained in contact with Jon as he has helped steer my career in a very successful path. With the information he has provided me over the years I am now bringing in over 150k/year which is incredible.
The tactics and information in this book is exactly what has helped me transform myself from being just an average trainer to one of the more respected trainers in all of Boston. I couldn't thank Jon enough for all of his help over the years.
If you are looking to advance in the training industry (though this book applies to pretty much anyone that wants to be heard better) this book is a MUST for your bookshelf. I finished it the first day that I got my copy. It's that good. Read it front to back without taking a break.
I have been following Jon online for a few years now, and have used his teachings to build a very profitable and enjoyable lifestyle business in the fitness space.
This book was enjoyably digested in 48 hours, and left my head spinning with new ideas on how to interact in the world of social, and more specifically, how to implement high leverage success accelerating activities, that often don't cost money, or take much time or know how. In fact, doing business "Jon Style" is quite enjoyable and fulfilling - for all parties involved.
Jon does a great job taking incredibly dry, complex, and complicated subjects, and translating them into simple and actionable terms. He provides plenty of "real life" examples that left me with a few "golden nuggets" that I've already implemented in my personal and business dealings.
I recommend this be filed as "must read" for any entrepreneur, marketer, service provider, or anyone who wants to build and leverage a powerful social and business network.
The great thing is Jon comes right out at the beginning saying that this book is an updated version and that some points from the first book would be in there but a lot of other stuff was edited out and a lot more new information would be added. He did not disappoint. He kept a lot of great points from the "Race to the Top" in there that was lovely to re-read and to brush up on but the quality of new information was mind blowing.
I started reading this book just to get a feel for it at first and I was finished with it in less than a few hours. I didnt put it down. It is loaded with great knowledge and tatics to use to help your social media presence that will help your business more than you simply talking about yourself and your services.
Jon brought a new view and new perspective on how to use social media in order to connect more, influence more and in turn help your business more than the typical jargon and non-sense you hear beign spread at the moment.
If you have a couple hours and want a crash course on multiple ways to improve your social media standards as a business owner or entrepreneur, then buy this book. You wont regret it. I mean seriously.......look at all the 5 star reviews this book already has, that says something.
I would recommend reading with a highlighter in hand to capture the action ideas that leap out at you - you'll come away with many of them.
There are no quick fixes here - it will take time and effort, though the potential to get your message spread far and wide very quickly certainly exists if you follow the advice given, including the part about being intelligent, intellectual, interesting, attractive and funny.
Goodman is the creator of the Personal Development Training Center (PTDC), so this book will be of great interest to anyone in the health and fitness industry with an internet and social media presence. But the ideas he shares are universal and certainly apply across all industries and endeavors.
If you have a business, a cause or a movement you want to share online and get other people to share for you, Viralnomics is a great book to show you how.
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