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The Virtual Executive: How to Act Like a CEO Online and Offline by [Benton, D. A.]
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The Virtual Executive: How to Act Like a CEO Online and Offline Kindle Edition

4.6 out of 5 stars 15 customer reviews

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Length: 257 pages Word Wise: Enabled

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Editorial Reviews

About the Author

Debra Benton is an internationally known speaker, consultant, and bestselling author. In 1976, she founded Benton Management Resources. Benton coaches corporate executives, politicians, and business leaders on their organizational impact in every industry imaginable. She has written eight books and has published numerous business articles.


Product Details

  • File Size: 497 KB
  • Print Length: 257 pages
  • Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
  • Publisher: McGraw-Hill Education; 1 edition (April 26, 2012)
  • Publication Date: April 26, 2012
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B007SMEECS
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #1,108,720 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Top Customer Reviews

Format: Hardcover
Length: 2:50 Mins
Debra has written a fantastic practical guide on how to be an effective virtual executive. I particularly like the way in which it is written. You feel as though you are engaged in a one-on-one consulting appointment with an authority on the subject. Very well done.

Filled with loads of practical examples taken from Debra's personal client relationships, it has equally as many practical steps, tools, tips and suggestions on how to achieve the goal of being a highly mobile and effective executive.

For the past 8 years I have spent and average of 150 nights per year in hotels, traveling for business. I have an office but over 50% of my work is done virtually or whilst mobile. Many of my team or employees are also virtually accessible. If I only had this book, no guide, when I first started I would have saved myself considerable time and effort and achieved faster results. Debra has captured all the key issues and provided solutions to all the main challenges affecting superior results.

I recommend this guide to anyone who is currently, or partially, travelling or working remotely. This includes those with staff not located next door. It is a great guide and support tool to ensure you maximise your time, engage your audience and don't waste precious time on the unnecessary.
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Format: Hardcover Verified Purchase
Debra Benton is a well-known author and speaker and is the founder and CEO of Benton Management Resources. Benton has a BS in Economics and Finance from the University of Colorado and has published eight books as well as a number of articles in the Wall Street Journal and the Harvard Business Journal.

So often the key to leader's success is the understanding and applications of a few basics elements, a handful of fundamental principals that can serve to establish an individual as a leader of substance. In the Virtual Executive, Benton provides leaders with a tools and techniques to effectively communicate using modern multimedia vehicles. While the book's title may imply content full of high-level executive strategy, this is not the case. The author instead provides an extensive array of practical advice for interacting in a multimedia world. The book sets forth a common sense approach to communication and is not intended to provide insight to, or answer, theoretical leadership questions, address the strategic development needs of a CEO, or assess the nuances of leadership in the virtual setting.

Over the course of 238 pages and five chapters the author provides practical advice regarding communicating using phone, video, written, and online vehicles. In the first chapter Benton provides basic, but important information such as conference call etiquette, facilitation strategies for conference calls, and the use of voice mail. Chapter two is reserved for the use of video as a means of communication. In addressing video, Benton provides advice on the use of video during interviews, meetings, and conference calls. Written communication continues to evolve and Benton takes on the task of developing guidelines for using email and text messaging.
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Format: Hardcover
The book starts with demographics and explains how the different cohort react to the digital world. Of course, I dislike stereotypes but much of what was said rang true. Different ages react differently to different media.

"Online is faster, cheaper and easier" but is clearly not as effective as in person. Virtual can be more efficient. Technology can be a great friend if used properly.

Many of the points the book made were obvious (but good to be reminded of). The simple things like pay attention to the person you are with rather than the Blackberry. Being responsive and fast is courteous and the mark of a good executive etc.

I have long had a theory that relationships are best fostered live for a while. Once they have been developed, online (or phone) can be effective. I recall in my early years building EMJ, I kept a binder with my customers (my offline version of salesforce) and I would divide customers into A, B and C depending on potential. I would then make a point of visiting A customers monthly, B, quarterly and C, annually. After a few years, I modified that system. I would visit new customers 3-5 times in a short period. Then, once the relationship was sound, I would drop back to annually. Having the relationship allowed me to be effective virtually.

As the book says "To be a good executive, you need to be adept at all forms of communication". And good listening is a part of all forms of communication.

I have found it efficient to foster relationships through one to many communication like this blog. It certainly is no substitute for in person, phone or personal interaction but it does keep a presence that can help those communications.
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Format: Hardcover
Some of those who have read Plato's "The Allegory of the Cave" within his classic, The Republic (Book VII (514a-520a), may share my amusement when encountering discussions of what is "real" and what is "virtual" in the current age of electronic hyperconnectivity. I was certainly curious to know what Debra Benton has to say about a business world in which 76% of a workforce "works in a virtual fashion of some sort."

In this volume, she shares a wealth of information, insights and advice based on her decades of experience with online and offline interactions between and among others. The material provided responds to several important questions such as these: "How do you differentiate yourself from others in a cyberworld? How do you craft a masterful message to establish a unique executive brand? How do you take that up a notch? What are the little things that make people think of you? How do you make them remember you for the right reasons? How do you put your best foot forward in the virtual business space? And how important is it really to take the physical experience and replace it with s virtual one?
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