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Brodie's Self-Promoting Mind Virus
on March 5, 2010
I saw this book at Costco and was immediately attracted to the title, i.e., "What the heck is a "meme""? The title itself is a meme, which, I suppose, was Brodie's intent, I know it certainly piqued my interest. The book proved to be very informative for a person, such as myself, who was totally unfamiliar with memetics, and from that perspective it was well worth the read, however, I also found it rather self-promoting and somewhat disjointed. What was the purpose, for example, of the author's mini-tirade regarding the erosion of state's rights in favor of a more centralized form of government? To me, that was more of a personal political statement and a prime example of a mind virus. Though thought-provoking, the concept of memetics still remains nebulous to me but certainly deserves further exploration.