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Visual Design Solutions: Principles and Creative Inspiration for Learning Professionals 1st Edition
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From the Back Cover
Capture Interest and Enhance Understanding with the Right VISUAL DESIGN
Visual Design Solutions shows you how to achieve accessible, engaging visual designs for instructional materials. Visual communication educator and learning design specialist Connie Malamed shows you how to use targeted design to create materials that make information meaningful, relevant, and memorable.
This unique guide is a learning designer's visual design book. It approaches design from your perspective, whether you're designing training for the workplace or creating educational materials. Malamed explains the process and principles used by professional graphic designers, with creative solutions and examples you can apply immediately. Learn to use space, images, and typography to facilitate learning. Explore solutions for eLearning, presentations, and performance support. You'll discover practical guidelines for making smart design choices while enhancing the learning process, ways to create impeccable products, and the best methods to make your graphics more captivating.
Today's media-savvy audiences are surrounded with high-quality visuals. Your instructional materials have to measure up. Find out how to tap into your creativity, design with intention, and produce polished work that accomplishes its purpose.
About the Author
CONNIE MALAMED consults, writes, and speaks in the fields of online learning, visual communication, and information design, through her company, Connie Malamed Consulting. She has more than 20 years of experience designing learning and visual solutions for nonprofit organizations, higher education, government, and businesses. She is the author of Visual Language for Designers, the publisher of heelearningcoach.com, and the creator of Instructional Design Guru, a mobile reference app for instructional design. With degrees in art education and instructional design, Malamed energetically pursues ways to improve instructional and information graphics. You can connect with her on Twitter at @elearningcoach.
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Malamed's elegantly succinct Twitter bio underscores why she's renowned for her creativity and effectiveness as a learning & visual communication consultant. The essential brilliance of her work is captured by the ability to explain complex concepts with unusual clarity and impact.
Visual Design Solutions delivers on its promise to provide the audience with fundamental tools to create accessible, engaging visual designs for instructional materials. While developed specifically for learning professionals, the book is beneficial to anyone tasked with the challenge of explaining complex information in a way that is memorable, understandable and engaging. And as Malamed notes in the book's introduction:
"In today's multimedia world, the ability to visually communicate is a necessary and powerful skill."
Visual Design Solutions features four major parts:
1) THE BIG IDEAS: How to embrace the role of a designer by seeing, thinking and acting like one.
2) BUILDING BLOCKS OF DESIGN: How to arrange visuals and type in graphic space to maximize clarity and impact.
3) POWER PRINCIPLES: How to use color, visual hierarchy, visual unity, contrast and grouping to empower your designs.
4) PRACTICING DESIGN: How to use specific strategies such as visual cues, visual excitement, semantic coherence and storytelling to ensure successful designs.
Visual Design Solutions wonderfully exemplifies both the form and function of effective design. The layout and language is clean, accessible and jargon-free. Each chapter previews and summarizes the key questions and takeaways for the reader. There are loads of visually illustrated examples that demonstrate both best practices and pitfalls to avoid.
As a long-time brand strategist and content developer who is expanding my horizons to include instructional design, I am always eager to find outstanding design resources. Visual Design Solutions is a perfect compliment to Malamed's previous excellent book, Visual Language for Designers; and is a highly recommended addition to your professional development library.
I pre-ordered this book when I knew it was coming, and after having it for a day am ordering copies for my team to have a weekly book discussion, about it, going through a chapter at a time, because I want them to glean from Connie's expertise. Visual design holds a long-time gap in our industry. I'm so glad we finally have a nuts and bolts manual to meet that need.