I bought this book as it was recommended reading by an excel MVP (I'm on a bit of an excel learning binge) in addition to a few others by Stephen Few. Though the cover of this book was the most "bland" of them all I ended up reading the intro and the first chapter and becoming very interested in the ideas on the visual presentation of (quantitative) data, particularly the graphic showing the number of troops that Napoleon started and ended with on his campaign into Russia (I wasn't even sure of what multi-variate data was but I soon gained an appreciation for its proper presentation).
As each chapter went on I became even more interested in the material that was presented as it seemed very logical and intuitive. I especially enjoyed Professor Tufte's guidelines on maximizing the "data-ink" and minimizing "non data-ink", and was amazed at how he applied these guidelines to graphs I have been using and teaching for many years, making them seem simpler and not as cluttered even if he suggested the "unthinkable" by leaving out gridlines or piece of the axes.
I must admit that I am a bit skeptical about leaving out grid-lines when I produce graphs in excel but I appreciate that making them lighter really helps to de-clutter a graph. But I was totally blown away by how he simplified box and whisker diagrams into quartile plots and how he even removed portions of the vertical and horizontal axis making the graphs easier to read and somewhat more informative.
I'd love to teach these principle to my students (I'm a private tutor) but I know that their in-school teachers would not allow their use as the syllabuses are somewhat antiquated (as are some of the teachers, their beliefs, and methods). They'd probably lose their minds about what Professor Tufte says about pie charts :-D, which, by the way is not to use them as there are better ways to present data. "The only thing worse than one pie chart is more pie charts".
All in all, as someone who's not from a design or art background and with a bit of a background in maths I thoroughly enjoyed this book, its principles, insights, and suggestions, and though it may not be everyone's cup of tea I would readily suggest it to anyone who has more than a passing interest in graphics especially if they're presenting quantitative data. The principles are logical and intuitive, and I really do think that the presentation of graphics should (like anything) be taught well (eschew the decorations/ducks!)
This book is invaluable and has awakened my thirst for more knowledge.
I'm looking forward to reading more!
The Visual Display of Quantitative Information 2nd Edition
ISBN-13:
978-0961392147
ISBN-10:
9780961392147
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Product details
- ASIN : 0961392142
- Publisher : Graphics Press; 2nd edition (January 1, 2001)
- Language : English
- Hardcover : 200 pages
- ISBN-10 : 9780961392147
- ISBN-13 : 978-0961392147
- Item Weight : 1.45 pounds
- Dimensions : 9 x 1 x 11 inches
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Best Sellers Rank:
#17,275 in Books (See Top 100 in Books)
- #4 in Mathematical Analysis (Books)
- #9 in Statistics (Books)
- #24 in Economics (Books)
- Customer Reviews:
Customer reviews
4.6 out of 5 stars
4.6 out of 5
651 global ratings
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Reviewed in the United States on June 5, 2018
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Reviewed in the United States on January 29, 2019
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It is also likely the most successful book about dataViz ever. Like many, it was the first book I ever read on the craft. Toady, I really luxuriate in how much praise Tufte gave to some really old work. I found Tufte’s ability to describe what is so magical about data storytelling to be way ahead of his time, almost poetic. My favorite line is the very last one in the book, “the task of the designer is to give visual access to the subtle and the difficult—that is, the revelation of the complex.”
I do not believe his advice on how to do it has weathered as well as his ability to describe how wonderful it is when it is done well. In the end, I was surprised by how few notes I took on this book. I found his later book Envisioning Information (1990) to be much more interesting, especially his way of describing micro/macro readings, small multiples, and “narratives of space and time.”
I do not believe his advice on how to do it has weathered as well as his ability to describe how wonderful it is when it is done well. In the end, I was surprised by how few notes I took on this book. I found his later book Envisioning Information (1990) to be much more interesting, especially his way of describing micro/macro readings, small multiples, and “narratives of space and time.”
12 people found this helpful
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4.0 out of 5 stars
Book is great (Amazon service and the physical book corner is damaged...not the author's fault)
Reviewed in the United States on July 31, 2020Verified Purchase
As expected, this book (content) is great. Took one star off due to poor Amazon services: we cannot communicate with Amazon about if they would or could provide a replacement which is NOT damaged. the only choice is to take the risk and buy another book in order to compare the two same books to decide which one is in good condition. Since we pay full price for new hardcopy, we expect the book to be in new and good condition. As you can see the picture, it is not. Again it is not the author's fault. We don't want to return it just in case the book is sold out. We would like to exchange it but there is no way to communicate with Amazon (does Amazon care?) to see if there is a brand new book available that is not damaged. Sadly we are keeping this book
4.0 out of 5 stars
Book is great (Amazon service and the physical book corner is damaged...not the author's fault)
By H. Richter on July 31, 2020
As expected, this book (content) is great. Took one star off due to poor Amazon services: we cannot communicate with Amazon about if they would or could provide a replacement which is NOT damaged. the only choice is to take the risk and buy another book in order to compare the two same books to decide which one is in good condition. Since we pay full price for new hardcopy, we expect the book to be in new and good condition. As you can see the picture, it is not. Again it is not the author's fault. We don't want to return it just in case the book is sold out. We would like to exchange it but there is no way to communicate with Amazon (does Amazon care?) to see if there is a brand new book available that is not damaged. Sadly we are keeping this book
By H. Richter on July 31, 2020
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5 people found this helpful
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Reviewed in the United States on January 6, 2019
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I do a lot of work conveying information to leaders and technical people and wanted to move away from PowerPoint, using data in a “native” format.
This book is about efficient design and layout. It does a great job conveying principles for clear and precise communication. It’s a bit dated, coming from an era when all charts and graphs were made by hand, but principles don’t shift. A reference I will use again and again.
This book is about efficient design and layout. It does a great job conveying principles for clear and precise communication. It’s a bit dated, coming from an era when all charts and graphs were made by hand, but principles don’t shift. A reference I will use again and again.
4 people found this helpful
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Reviewed in the United States on December 3, 2017
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When my grumpy old-man co-worker recommended I read Tufte, I expected some outdated textbooks. This is more of a long form exposé on how to have your analytics taken seriously. 10/10, would buy again (I already bought his other two books)
10 people found this helpful
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Top reviews from other countries
AK
5.0 out of 5 stars
A must read for anyone regularly graphically presenting quantitative information
Reviewed in the United Kingdom on November 3, 2009Verified Purchase
The book is simply stunning. It consigns most of the graphical designs of the consulting industry into the dustbin of bad practice and presents some slightly unconventional alternatives, which actually do look more compelling on second thought. The standard rules of avoiding lie factors in graphics, maximising the data / ink ratio, the integration of graphics and text are all spot on and show how statistics, when done right, is far from boring, tending far more towards the fascinating instead.
The book also provides some splendid examples of good graphical design, shockingly most of them fairly old - i.e. the field did not progress nearly as much as should be expected, with most of the progress being pre-20th century, with several unfortunate steps back from the 1920s to 1970s (shown as well). Another interesting facet is the historical development of methods for presenting quantitative information, which is interesting in its own right.
This book should be essential reading for anyone who relies on visually presenting quantitative information and is an absolute must in management consulting.
The book also provides some splendid examples of good graphical design, shockingly most of them fairly old - i.e. the field did not progress nearly as much as should be expected, with most of the progress being pre-20th century, with several unfortunate steps back from the 1920s to 1970s (shown as well). Another interesting facet is the historical development of methods for presenting quantitative information, which is interesting in its own right.
This book should be essential reading for anyone who relies on visually presenting quantitative information and is an absolute must in management consulting.
18 people found this helpful
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Ap Woods
5.0 out of 5 stars
Data Visualisation with style
Reviewed in the United Kingdom on June 18, 2015Verified Purchase
I bought this as a geek with a view to learning more about how to present data in a way that capitalised on the use of colour and so on (as an artists I make a good housebrick). This book is just the one I needed for that purpose. Furthermore, in and of itself, it is beautifully presented (IMO) which, on consideration, as a book on visual design, it should have been. I would recommend this book to anyone who needs a good grounding on visualisation of data.....
2 people found this helpful
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Conor Brown
5.0 out of 5 stars
Just a beautiful book
Reviewed in the United Kingdom on April 1, 2021Verified Purchase
The book is rich and textured in substance and style. One of the best books on the subject and one one of my favourite books to open.
Tommy
5.0 out of 5 stars
Economists, econometricians and statisticians all need this book
Reviewed in the United Kingdom on April 2, 2011Verified Purchase
This book is perfect for anyone who must present data and information visually in their career. I am an econometrician and find this book, and others like it by the author, a great source of inspiration. The benefits of presenting information better should not be underestimated. The book has great examples as well as discussing the theory behind the methods. You will not be disappointed with this book. It is beautiful!
H. Carter
5.0 out of 5 stars
Brilliant
Reviewed in the United Kingdom on February 3, 2014Verified Purchase
A dry title for a completely wonderful (and beautifully produced) book. Nobody should ever prepare a presentation using graphics to convey numbers without having read it!
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