Visual Grammar: A Design Handbook (Visual Design Book for Designers, Book on Visual Communication) (Design Briefs) 1st Edition

by Christian Leborg (Author)

93 ratings

ISBN-13: 978-1568985817

ISBN-10: 9781568985817

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Life in the image world has made us all voracious, if not always deliberate, consumers of visual messages. Easy access to computer graphic tools has turned many of us into either amateur or professional image producers. But without a basic understanding of visual language, a productive dialogue between producers and consumers of visual communication is impossible. Visual Grammar can help you speak and write about visual objects and their creative potential, and betterunderstand the graphics that bombard you 24/7. It is both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design.

Dealing with every imaginable visual conceptfrom abstractions such as dimension, format, and volume; to concrete objects such as form, size, color, and saturation; to activities such as repetition, mirroring, movement, and displacement; to relations such as symmetry, balance, diffusion, direction,and variationthis book is an indispensable reference for beginners and seasoned visual thinkers alike. Whether you simply want to familiarize yourself with visual concepts or whether you're an experienced designer looking for new ways to convey your ideas to a client, Visual Grammar is the clearand concise manual that you've been looking for.

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Editorial Reviews

Review

"Christian Leborg decodes concepts associated with abstract and concrete objects and structures, activities, and relations. Includes a glossary of terms every designer should know." --Dynamic Graphics

"For those of us who learned terms like 'Negative/postive space' and 'visual weight' the hard way--in classroom art critiques--Christian Leborg's new book will bring back painful memories. For those who have an interest but lack the language, however, this book elucidates the lexicon of visual grammar, from angles to opacity, and is replete with helpful infographics." --Dwell

"Required reading. " -- Architecture Magazine

"A slim and simple tome, but visually stunning in its description of the basic principles of objects on a page and how they interact with one another. Visual Grammar serves as both a visual dictionary and a straightforward introduction to the visual language of graphic design." --Jason Santa Maria

About the Author

Christian Leborg is a designer and design educator. He is founding partner of K, a knowledge and communications consultancy in Oslo, Norway.

Product details

ASIN ‏ : ‎ 1568985819
Publisher ‏ : ‎ Princeton Architectural Press; 1st edition (May 1, 2006)
Language ‏ : ‎ English
Paperback ‏ : ‎ 96 pages
ISBN-10 ‏ : ‎ 9781568985817
ISBN-13 ‏ : ‎ 978-1568985817
Reading age ‏ : ‎ 13 years and up
Grade level ‏ : ‎ 8 and up
Item Weight ‏ : ‎ 8.8 ounces
Dimensions ‏ : ‎ 7 x 0.5 x 8.5 inches

Best Sellers Rank: #369,428 in Books (See Top 100 in Books)
- #157 in Digital Art
- #311 in Architectural Drafting & Presentation
- #388 in Architecture (Books)

Customer Reviews:
93 ratings

Customer reviews

5 star		60%
4 star		21%
3 star		12%
2 star		3%
1 star		3%

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Top reviews from the United States

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Maradon

If you are a design student, you must own this.

Reviewed in the United States on July 8, 2015

Verified Purchase

This is a must-have for anyone studying design. This book is as simple as a child's, yet it successfully relays concepts that I paid $7000 to learn over the course of two semesters. Contained in this book are the fundamentals from which ALL design stems. I cannot even put into words how succinctly elegant it is. Even if it is not required reading, buy it alongside your textbook. I guarantee that you will find yourself referencing this volume when your textbook becomes too convoluted. The way you view this book will change as you learn and grow. At first, its contents will seem childishly simple; then, as you grasp what design really involves, they will seem mind-blowingly complex. At your peak, you will see that it is a beautiful union of the two. I cannot recommend this book enough. If you are a designer, it belongs in your home.

6 people found this helpful

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tdl 5066

Needed for school

Reviewed in the United States on November 26, 2019

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Needed for school

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OhioM

Great for beginners

Reviewed in the United States on April 13, 2017

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Great book for beginners in Graphic Design, Communication Design - easily understood and clear. Good guidelines book. Designed beautifully

One person found this helpful

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CrunchyJeans

Why is this so expensive?

Reviewed in the United States on October 20, 2019

Verified Purchase

Used it for an introductory design course at university. Pretty sure most of the cost went into the orange/red ink on the pages. Nice book to read as a demonstration though.

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Karlyanne

👍

Reviewed in the United States on August 29, 2019

Verified Purchase

Great

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Elizabeth J. Manhart

Expecting more

Reviewed in the United States on September 23, 2013

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I think I was expecting more from the design brief aspect of the content. The visuals were helpful in understanding the concepts. I would like to see more samples of writing a design brief.

One person found this helpful

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J. Sexton

Disappointing - nothing but definitions of terms

Reviewed in the United States on September 11, 2010

Verified Purchase

Basic definitions of terms you probably had in high school geometry and grade school art classes. Devoid of insights. If you are really looking for a book that dissects how objects on the page relate to each other dynamically and relate to the viewer emotionally - if you are looking for a great introduction to visual literacy - buy Molly Bang's book instead: Picture This: How Pictures Work .

2 people found this helpful

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artandroses

Not what I expected

Reviewed in the United States on September 29, 2016

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This book gives definitions for basic terms that are supported by very basic illustrations. I can't understand if this book is written for 6th grade students or for adults who are total beginners in art and design, because if it's for 6th graders then they will be extremely bored with black circles and squares used to illustrate everything in this book, and if it's for adults- the terms and definitions are so obvious, why would any adult be interested in this?

One person found this helpful

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Top reviews from other countries

d0nev

Simply amazing

Reviewed in the United Kingdom on May 13, 2018

Verified Purchase

One of the best books I have purchased in recent times. I bought it since I needed some definitions of design terms for my students but I am amazed how nice looking it is. You have all the terms explained in one or two sentences and a visual display to go with them.

Claudiu Ch

Basic concepts, not a lot of new info

Reviewed in the United Kingdom on March 20, 2019

Verified Purchase

The book is high-quality in terms of print and information shape and organization. However, it describes extremly basic concepts, most of which as an educated adult you should already know about...

trine bekkersgaard

Five Stars

Reviewed in the United Kingdom on January 8, 2018

Verified Purchase

all well

Guio

Love&Hate

Reviewed in the United Kingdom on August 8, 2018

Verified Purchase

This book is rather special... Or you hate it or you love it..... Or both.....

Kaz

Good

Reviewed in the United Kingdom on April 12, 2017

Verified Purchase

Good for use

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Visual Grammar: A Design Handbook (Visual Design Book for Designers, Book on Visual Communication) (Design Briefs) 1st Edition

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