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Donald D. Hoffman
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Visual Intelligence: How We Create What We See Fifth Impression Edition

by Donald D. Hoffman (Author)
4.7 4.7 out of 5 stars 108 ratings
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"Don Hoffman . . . combines a deep understanding of the logic of perception, a gift for explaining it with simple displays that anyone can-quite literally-see, and a refreshing sense of wonder at the miracle of it all."--Steven Pinker, author of How the Mind Works

Cognitive scientist Donald Hoffman's exploration of the extraordinary creative genius of the mind's eye "has many virtues, of which sheer intellectual excitement is the foremost" (Nature). Hoffman explains that far from being a passive recorder of a preexisting world, the eye actively constructs every aspect of our visual experience. In an informal style replete with illustrations, Hoffman presents the compelling scientific evidence for vision's constructive powers, unveiling a grammar of vision - a set of rules that govern our perception of line, color, form, depth, and motion. Hoffman also describes the loss of these constructive powers in patients such as an artist who can no longer see or dream in color and a man who sees his father as an impostor. Finally, Hoffman explores the spinoffs of visual intelligence in the arts and technology, from film special effects to virtual reality. This is, in sum, "an outstanding example of creative popular science" (Publishers Weekly). 20 full-color and 130 black-and-white illustrations
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  1. ISBN-10
    0393319679
  2. ISBN-13
    978-0393319675
  3. Edition
    Fifth Impression
  4. Publisher
    W. W. Norton & Company
  5. Publication date
    February 17, 2000
  6. Language
    English
  7. Dimensions
    6.2 x 0.9 x 9.3 inches
  8. Print length
    320 pages
  9. See all details
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Editorial Reviews

Review

Don Hoffman . . . combines a deep understanding of the logic of perception, a gift for explaining it with simple displays that anyone can--quite literally--see, and a refreshing sense of wonder at the miracle of it all. -- Steven Pinker, author of How the Mind Works

[E]xcellently written. . . . Hoffman's lively discussion bursts with original ideas. -- New Scientist

About the Author

Donald Hoffman is professor of cognitive science at the University of California, Irvine. His writing has appeared in Scientific American and Edge, and his work has been featured in the Atlantic, Wired, and Quanta. He resides in Irvine, California.

Product details

  • Publisher ‏ : ‎ W. W. Norton & Company; Fifth Impression edition (February 17, 2000)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 0393319679
  • ISBN-13 ‏ : ‎ 978-0393319675
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 6.2 x 0.9 x 9.3 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 108 ratings

About the author

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Donald D. Hoffman

Donald D. Hoffman

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Donald D. Hoffman received a Ph.D. from MIT in 1983 and is a Professor of Cognitive Sciences at the University of California, Irvine. His research on perception, evolution, and consciousness received the Troland Award of the US National Academy of Sciences, the Distinguished Scientific Award for Early Career Contribution of the American Psychological Association, the Rustum Roy Award of the Chopra Foundation, and is the subject of his TED Talk, titled “Do we see reality as it is?”

Customer reviews

4.7 out of 5 stars
108 global ratings

Top reviews from the United States

Regina Dinan
5.0 out of 5 stars Class essential
Reviewed in the United States on July 23, 2023
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Needed this book for a class and it was actually really good. I learned a lot of new information and got a good grade in the class.
3 people found this helpful
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Shosh
5.0 out of 5 stars I Look at the World Differently After Reading This Book
Reviewed in the United States on October 4, 2011
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I've read and re-read this book at least 4 times over the past five or six years. Each time I seem to gain new understanding into the processes that we use to sense the world around us. While this book clearly focuses on visual perception, the over-riding concept, that we construct the world we experience, applies to all our senses. While I doubt that I will make practical use of the specific rules he carefully lays out on how we actually make those visual constructions, I found the concepts fascinating. He writes clearly and presents excellent examples. I highly recommend the book and wish there were a follow-on with new and additional research in the area.
20 people found this helpful
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Richard
5.0 out of 5 stars Eye opening! Brings fact and clarity to the subject ...
Reviewed in the United States on January 1, 2017
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Eye opening! Brings fact and clarity to the subject of our ability to process things visually. How we see what we think we see differs from what we assume or were taught. Removes some of the fog from our understanding of how humans see things.
3 people found this helpful
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Manibel M
4.0 out of 5 stars Introduction to advanced science of seeing
Reviewed in the United States on May 24, 2013
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I enjoyed this book and return to read more. The book does a good job of touching on the latest research into vision and how the brain organizes visual information. I would hope this author would follow up with a deeper discussion of the role of neural networks and the methodology of how the scientist decodes the algorithms of visual information. This books information falls somewhat in the level of introductory information physiology for the advance undergraduate in the sciences but it certainly is interesting and informative for any reader with some technical background as he introduces some amazing ideas on how vision works. Diagrams are helpful and well thought out.
5 people found this helpful
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none
5.0 out of 5 stars Absolutely Incredible!
Reviewed in the United States on May 7, 2019
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Everyone should read this book! It is positively amazing!
How we "CREATE" what we see. Fabulous! Non technical. Would love to ask the author about a a million questions!!
Highly recommended!
5 people found this helpful
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manuelfisica
5.0 out of 5 stars informative and refreshing
Reviewed in the United States on January 30, 2010
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I used this book as part of an undergraduate course on visual intelligence for natural scientists, where it proved to be very useful as it helps to show how much of a construction is the mere fact of observing an object, diluting thus the opposition between "observing" and "imagining". Notwithstanding this last statement, this book should be an excellent read even for a less academic readership.
5 people found this helpful
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Lewis J Crawford
5.0 out of 5 stars This is one of the best books I have read on visual cognition
Reviewed in the United States on October 8, 2015
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This is one of the best books I have read on visual cognition. It combines psychology, biology and art theories to help explain how and why our brain constructs what we see. I will definitely be reading this over and over. I'll also incorporate it into one of my classes.
3 people found this helpful
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Wookie
5.0 out of 5 stars Excellent book by an excellent professor
Reviewed in the United States on April 20, 2016
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I took a class with Dr. Hoffman at the University of California, Irvine, and this book doesn't even scratch the surface of how smart this guy is. Dr. Hoffman showed us some of the mathematical equations he used to verify the theories in this book and they are flawless.
9 people found this helpful
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Top reviews from other countries

Reg Cramp
5.0 out of 5 stars Good read!
Reviewed in Canada on June 29, 2020
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Only a couple of chapters in. Very thought provoking! I'm very glad I stumbled across this. I have to put it down sometimes to let the ideas purcolate.
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Marta Camara
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on May 3, 2018
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Content very well written and this book really explains that any intelligence is not complete without visual IQ.
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Dr Tony Crosse
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on January 17, 2018
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all good
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Paul G. Brewer
4.0 out of 5 stars Four Stars
Reviewed in the United Kingdom on October 1, 2014
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Nice item
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RU
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on September 28, 2017
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No problems
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