- Paperback: 240 pages
- Publisher: Rockport Publishers; Reprint edition (October 1, 2011)
- Language: English
- ISBN-10: 1592537413
- ISBN-13: 978-1592537419
- Product Dimensions: 8.5 x 0.6 x 11 inches
- Shipping Weight: 2.3 pounds (View shipping rates and policies)
- Average Customer Review: 21 customer reviews
- Amazon Best Sellers Rank: #727,066 in Books (See Top 100 in Books)
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Visual Language for Designers: Principles for Creating Graphics that People Understand Paperback – October 1, 2011
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About the Author
Connie Malamed has a background in art and cognitive psychology, with a B.S. in Art Education and an M.A. in Instructional Design and Technology. She is a consultant based in the Washington, D.C. area in the fields of e-learning, visual communication, media design, and information design. http://www.malamedconsulting.com
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Graphic designers have the power to make sense of information in ways that transcends language, and Malamed shows them how to do it right.
Malamed's approach to the subject is uniquely holistic. She successfully guides readers through fundamental design principles, deep research into cognition, and further research into human emotion. I've never encountered a book that even attempts to juggle all of these important concepts.
What's particularly new and useful is the attention given to emotional design. Many information designers scoff at design flourishes as being distracting or unnecessary "fluff" or "junk." Malamed teaches designers to recognize the power of artistry in making designs more eye-catching, more memorable, and more emotionally resonant. There's no need to eschew beauty when it can be a powerful teaching tool.
As we continue to be inundated by data and information, I can only hope that more designers pick up and read this excellent book. At the very least, it's full of beautiful pictures!
Basically, this book is the complete package. It could be a great coffee table book or on a shelf in a scientific library.
I purchased this book for my company and it is required reading for all my designers. Visual Language for Designers is a must read for anyone in visual language or visual language design.
Just as every good writer owns a copy of The Elements of Style, so should every visual designer have a copy of Malamed's book within reach!