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The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World Paperback – October 27, 2020
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About the Author
Marcus Sheridan is an international keynote speaker listed by Forbes as 1 of 20 “Speakers You Don’t Want to Miss.” Mashable rated his book, They Ask, You Answer, the “#1 Marketing Book” to read in 2017. Forbes listed it as one of “11 Marketing Books Every CMO Should Read.” Dubbed a “Web Marketing Guru” by the New York Times he inspires audiences from the stage and through his agency, IMPACT, in the areas of sales, marketing, leadership, and communication. The only thing Marcus loves as much as being on stage is being on a boat with his wife and four children.
Tyler Lessard is a business leader with a passion for creative storytelling and exceptional customer experiences. Recognized by Demand Gen Report as the top Buyer-Focused B2B Marketer, and by Marketo as one of the top 50 Fearless Marketers, he’s a frequent speaker and author on video marketing, content marketing, brand building, and demand generation. As VP Marketing at Vidyard, he’s spent 6+ years helping businesses grow through the strategic use of video content. When he’s not chasing higher engagement rates, he can be found chasing one of his four wonderful children.
- Publisher : Ideapress Publishing (October 27, 2020)
- Language : English
- Paperback : 220 pages
- ISBN-10 : 1646870182
- ISBN-13 : 978-1646870189
- Item Weight : 14.4 ounces
- Dimensions : 6 x 0.75 x 9 inches
- Customer Reviews:
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Top reviews from the United States
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I needed my marketing manager and videographer to read this book - but I didn't want to give up my copy.
I have boxes and boxes of marketing books. Most of those books have one useful (actionable) paragraph per 50 pages or so...
The Visual Sale is two hundred and something pages of fire.
* The book shows you the first videos you need to make to have an immediate financial impact (so you can justify the cost of videography)
(Your CFO is probably a fan of money, right?)
* 100% correctomundo about the best ways to build trust using video
I could go on blathering about everything positive about The Visual Sale, but here's the deal...
If you want to be successful using video in your business, buy this book.
By Heather Dinho on January 25, 2021
I liked the short chapters—made reading easier and faster.
This book and Marcus' first book "They ask - you answer" , should be part of any book collection if you want to know about how to grow your business.
This book is packed full of helpful info on exactly what do to, which videos to make along with inspiring stories to keep you committed until you start seeing results.
Thanks Marcus and Tyler for a fantastic book!
Top reviews from other countries
So when I was made aware that he had a new book coming out shortly, I obviously bought it pre-release without any second thoughts!
And very glad I have, as just spent 3 solid days this week putting a complete video strategy together based on his great teachings.
You have saved me months of pain and learning the hard way...
A big thankyou
Also, it would be REALLY helpful if they would actually give the specific URLs of the videos they are referencing, instead of having a link to the main Vidyard website.