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Visual Social Media Marketing: Harnessing Images, Instagram, Infographics, and Pinterest to Grow Your Business Online Perfect Paperback – January 24, 2013
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Table of Contents 1. Why Visual Social Media Marketing: Trends and Opportunities
2. Your Image Strategy for Visual Social Media Marketing #VSMM
3. How Images can Drive Your Website
4. Powering Up Your Social Media with Images
5. Social Media Images Case Studies: HubSpot & Pure Michigan
6. Pinterest for Business
7. Pinterest Case Studies
8. Instagram for Business
9. Instagram Case Studies
10. Infographics for Marketing
11. Infographic Case Studies
12. Amazing Images that Get Results on the Visual Web
13. Your Action Plan
From the Author
What you'll get in this book:
Why you should buy this book:
- You can start taking advantage of this trend before your competitors
- Generate traffic, leads and sales to your website
- Get quick results from small changes
- Take advantage of the hottest social networks
- It is less than $10
Top customer reviews
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Because this book is about social media and the affects pictures have on audiences, Neher spent a couple chapters talking about Instagram and Pinterest. Businesses have taken advantage of social media sites such as Instagram and Pinterest because of the mass audience they have and are building on. Neher hits hard on how these two growing social media sites are changing the way businesses start interaction with their customers and improve traffic. They are using these sites to show and share pictures of their new products to customers. After reading the book I explored the social media sites of companies to see how effective these sites are for the business. I noticed clothing companies like J.C. Penny use their sites effectively to show pictures of their clothing to attract their audience. Neher doesn't just focus on how these two sites are big on images. She discusses the other big names like Facebook and Twitter and how pictures influence and enhance the post and tweets on these and many other sites.
What I enjoyed about the book was how it focused more on providing images to assist and reinforce the message she was sending. She provides a wide variety of picture types and gives good advice on how to ensure that the message of the picture is clear and effective for the audience and drives the most traffic. Another quality of this book that I liked was the data research. This book is chalk full of great quantitative research found by studying how people behave on social media sites in relation to images. One of my favorite statistic stated that Instagram users snapped almost 1.3 million pictures when Hurricane Sandy occurred.
If I pulled out every great piece of information that I found in this book, I would be writing a novel. That just enhances the great amount information that was presented in this book. As someone who works on close to ten different social media sites, I will be applying a lot of Krista Neher's knowledge to my social media work. I highly recommend this book to anyone interested in social media, online marketing, and ways to improve social media for your business. Social media has taken over the world in a positive way and you will gain a lot of good information
#VSMM will go perfect with my 2013 words for the year - EFFECTIVE & INTENTIONAL.
Krista’s real world examples & best practices are always an implementation plus!
This book covers all of the major social networking sites as well as taking an inventory on one's own social networking public image. There are also great resources provided by professionals in relevant industries that help to understand why the author guides readers towards certain tips. One thing that sets apart this work from others is the case studies and covering things I hadn't even thought about that are crucial to getting noticed. I started implementing many of the tips immediately and it was effective in getting responses from my audience. A definite must-have for those who want to kick butt with their social media presence.