The Beauty of One Ingredient: Coconut Water
Vita Coco is about hydration, and hydration is important no matter what you do. So while other beverages claim to be the before-, during-, and after-sports hydrator, Vita Coco is the hydrator made without added sugars, artificial sweeteners, or pick-me-ups.
In fact, the beauty of Vita Coco is that it's made with 100% pure coconut water from young, green Brazilian coconuts. (Okay, so in this case we also added a touch of 100%-pure passion fruit for a refreshing splash of flavor.)
The coconuts that are used to make Vita Coco drinks are young, green coconuts -- each one cracked by hand -- from northern Brazil that have an average age of about seven months, which is the best age to extract coconut water because it's still fat-free.
Hydrate Naturally with Five Essential Electrolytes
Sure, you may not be a marathon runner, a football player or Tour de France winner, but your every day life is hectic enough--you should be hydrated while you live it. Go ahead, get hydrated and remember that life is a sport!
Loaded with the five essential electrolytes that your body craves -- including potassium, sodium, magnesium, calcium and phosphorous -- Vita Coco has what it takes to keep you hydrated and refreshed throughout your busy day.
In fact, each serving of Vita Coco has more electrolytes and 15 times more potassium than the leading sports drink, and more potassium than two bananas (about 700 mg of potassium is in each 11.2-ounce serving size). These electrolytes work to keep the body cool, help boost poor circulation, replenish your body's fluids after exercising, and aid in the detoxification process while boosting your immune system.
This cholesterol- free, fat- free and pucker-free drink can also help soothe an upset stomach, and when paired with a healthy diet, it can even promote weight loss. All this from a single, natural ingredient, and without any artificial sweeteners or added sugars.
For the Love of Passion Fruit
With a name like passion fruit, you'd expect a ditty about how this will make you more passionate. But don't go professing your love to anyone who looks at you -- just yet. The truth is this product won't be turning anyone into an irresistible Casanova. However, it will help you kick back and relax after a long stressful day. What you do with your new, relaxed self is up to you.
11.2-Ounce Tetra Pak with Peel-Away Opening
The perfect solution for an on-the-go lifestyle, the 11.2-ounce Tetra Paks give you just the right amount of Vita Coco to get you through your next task. A convenient peel-away opening makes it easier than ever to access the great taste and benefits of Vita Coco wherever you go.
What's in the Box
Pack of 12 11.2-ounce Tetra Paks of pure coconut water with passion fruit (134 Total Ounces).
The Vita Coco Story
One evening in a Manhattan bar in February 2003, childhood friends, Ira Liran and Michael Kirban, were speaking with a couple of girls they had just met from Brazil. When asked what they missed most about their country, one of the girls, without hesitation, answered "agua de coco." Coconut water, she explained, is the most nutritious and delicious drink in the world.
The rest, as they say, is history. Two years later, the two successfully brought Vita Coco to market in a handful of stores along the East Coast. Since that fateful night in Soho in 2003, Vita Coco has not only carved a new market in the non-carbonated beverage business and redefined the alternative sports beverage category, but has also created the one of the fastest growing lifestyle beverages in North America. Now available in over 10,000 retail stores nationally, Vita Coco is a major beverage brand with a cult-like brand loyalty.