Vitamania: Our Obsessive Quest For Nutritional Perfection Hardcover – February 24, 2015

The New York Times:

New York Times: 
“[An] absorbing and meticulously researched history of the beginnings and causes of our obsession with vitamins and nutrition.”

Wall Street Journal
“Behind the bizarre disconnect between rigorous drug regulation and a ‘whatever’ approach to dietary supplements are industry lobbying, Oz-like doctors and politicians on both sides of the aisle whose states benefit from the thousands of jobs provided by the multi-billion-dollar supplement industry. It is not a new story, but Ms. Price gives it a vigorous retelling. She also reminds us that the prophets of vitamania, and their political allies, would all be powerless if it were not for a peculiar kind of deficiency in ourselves that keeps us reaching for ‘a salve against uncertainty.’ Faced with such primal fears, it seems, science is powerless.” 

Scientific American "Food Matters"
“[Vitamania] is the surprisingly fascinating story of vitamins—their discovery, their functions in our bodies, and how they’ve been co-opted by an industry that has fostered a cultural infatuation with what we include, or fail to include, in our diets... I get sent a lot of books about food. I usually don’t write about them. Upon opening Vitamania I was pleased to find myself wanting to keep reading. It’s measured, funny, and fascinating. The only thing that Catherine Price is selling here is good reporting, engaging storytelling, and more than you thought you could possibly learn about vitamins. If you need vitamins to survive (you do), you should read this book.”

Boston Globe: 
"Catherine Price argues in this persuasive new book, the rise in our use of vitamins to fortify foods has coincided with a reliance on less nutritious foods generally, as well as a magical belief in the power of vitamins. By the 1930s, food and drink manufacturers had learned that vitamins were a big sell — even beer got into the act, briefly, with the 1936 product Schlitz Sunshine Vitamin D Beer... Price argues, our belief in the power of vitamins is quasi-religious. And like a religion, the power we feel they have reveals a lot about us, “about our hopes, about our fears, and about our desperate desire for control.” That human beings have been able to discover these 13 essential chemicals is a scientific triumph for sure, but she cautions against overreach — “we still don’t know how to reverse engineer perfect food. Nature is simply too complex.”

Discover: 
“[Price’s] investigation, full of scurvy-ridden sailors, questionable nutritional supplements and solid science, is both entertaining and enlightening.” 

Outside Magazine: 
“Catherine Price traces the long history of America’s love affair with vitamins… her chilling research about the barely regulated supplements marketplace will likely have you rethinking your morning multivitamin.”

Publishers Weekly (starred review): 
“Price raises important questions about both supplements and vitamins, and if our government isn't asking them, at the very least, consumers must.” 

Library Journal: 
“Entertaining and informative…An excellent addition to collections in public and consumer health libraries.”  

Booklist (starred review): 
“[A] hidden, many-faceted, and urgent story... A commanding, meticulously documented, and riling exposé rich in dramatic and absurd science and advertising history, lively profiles, and intrepid, eyebrowraising fieldwork…. Price’s sharp wit, skillful and vivid translation of science into story, and valiant inquisitiveness (she insists on tasting synthetic vitamins and gets buzzed on the military’s caffeinated meat sticks) make for an electrifying dissection of our vitamin habit in contrast to our irrevocable need for naturally nutrient-rich food.”


MARION NESTLE, Paulette Goddard Professor of Nutrition, Food Studies,and Public Health at New York University; author of What to Eat
 “Catherine Price gives us a journalist’s entertaining romp through the fascinating history of the discovery of vitamins and their use and marketing as objects of health obsession. Faith in vitamins, she advises, should be tempered by scientific uncertainty and dietary complexity and the understanding that foods are better sources than pills.”

MICHELE SIMON, author of Appetite for Profit
“Vitamania is a much-needed critique of the nation’s obsession with nutritional supplements. Price exposes the less-than-scientific roots of what has become a multibillion-dollar industry, along with the inadequate regulatory oversight that drives unsavory marketing practices. The book concludes with this refreshing advice: get your nutrition from eating real food.”

EMILY OSTER, author of Expecting Better
“This is a fascinating look at what we know—and mostly what we don’t —about vitamins. You’ll never look at a bottle of multivitamins the same way again.”

Price is the recipient of a Middlebury Fellowship in Environmental Reporting, a two-time Société de Chimie Industrielle fellow at the Chemical Heritage Foundation, an ASME nominee, a 2013 resident at the Mesa Refuge, a fellow in both the Food and Medical Evidence Boot Camps at the Knight Science Journalism Program at MIT, and winner of the Gobind Behari Lal prize for science writing. Her previous books include the parody travel guide 101 Places Not to See Before You Die, Mindfulness, a Journal, and The Big Sur Bakery Cookbook.

 catherine-price.com
@catherine_price #vitamania