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Vitamania: Vitamins in American Culture (Health and Medicine Series) Paperback – June 1, 1996
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The vitamin industry made more than $4 billion in 1994. Apple shows how marketing, the clever use of science, and political pressure on legislatures and the Food and Drug Administration have enabled vitamin manufacturing companies to swell their profits for 70 years. The question underlying the whole exposition is why people buy vitamins, and Apple's answers make one wonder about both the herd instinct and individual gullibility. Apple ranges through substances, from cod-liver oil to pure vitamin E, and uses such companies as Miles Laboratories and Pannett to illustrate the industry's various approaches to pushing vitamins. One of the most interesting stories she tells concerns Harry Steenbock, vitamin D, and patent questions; and one of the bitterest struggles she discusses raged between drugstores and grocery stores over who could legitimately sell vitamins. In her thoughtful, well-documented text, Apple also explores the American Medical Association's pro and con stands on vitamins, as well as the matter of Linus Pauling, Frederick Stare, and vitamin C. William Beatty --This text refers to an out of print or unavailable edition of this title.
From the Back Cover
'Vitamania' tells how and why vitamins have become so important to so many Americans. Apple examines the claims and counterclaims of scientists, manufacturers, retailers, politicians, and consumers from the discovery of vitamins in the early twentieth century to the present.
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