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An Excellent Tea Collection with a Free Box to Boot
on January 11, 2013
I had been doing the proverbial (sounds better than cliche) "surfing" of the net looking for a quality tea assortment for someone incredibly dear to me. Let me first disclose, however, that I am a male, and typically my decisions - unless there is a degree of planning and research - are hasty and off the mark by the time they get to their target. I guess being a poor mind reader is part of being male, but then there are so many folks who have taken the time to write excellent reviews about the product online that there is really no way I can go wrong in the end.
This thing is a better price than many of the other branded Tea products out there, and I don't know much about Wissotzky (in fact I did not know they were in Israeli brand as I was gifting it to someone who was a child of the Persian Revolution of the Carter era).
All I know is that I purchased a gift that comes with ninety different tea bags for a price that's much better than many of the other tea dealer-type retail stores that seem to put more into fritzy marketing and high-rent retail locations to build a brand than this company. I have a discriminating taste when it comes to other drinks - typically beers and wines - but tea is not my strong point. That said the recipient of my gift in fact claimed this was much more tasty and the box is fantastically arranged and well thought out. It may be some sort of stained softwood (maybe something else other than mahogany - but it did have a nice stain to it), because the JANKA rating of mahogany, proper, would not dent or ding (only one, Amazon) in shipment.
The main things that separate this product from the others are, as I see it, as follows:
1) The tea is from Isreal. That means a religious leader had to bless this for coming from a clean place that adheres to standards of quality and cleanliness that not every manufacturer does. It's like these Rabbis naming this stuff Kashrut are our food-chain-of-custody experts that ensure consumable goods meet Kosher standards. That says something! Seriously, all Kosher, very important as I see it.
2) The company's been in business for like 150 years plus. Tea brokers come and go. Tea retailers come and go. Then there are folks like Wissotzky here who stay in the biz and sort and cull and provide some quality teas to folks who can appreciate them around the world. Yeah, we got Lipton and stuff, and they've been around. But they're probably owned by Nestle now. Go team Wissotzky!
2) The case is nice and makes a great gift box as well as a photo stuffing box that looks pretty. Having been a wood buyer earlier in my career I was very confident that while what I received was nicely done, wrapped, and pretty, this wasn't that hard mahogany you get in a door or anything like that. The JANKA rating was certainly close to something like North American softwood. BUT THE TEA is what this about, and not some silly case.
3) Few manufacturers deliver both "pretty" and "tasty" in one product. Usually the prettiest box of whatever you're getting has the most horrid tasting product inside. So pretty box means making up for something inside that doesn't taste so pretty (my opinion). Just stop and think about the ground and hammered potato chips we buy in cans. Cool cans! Not so cool product. And here's another, "Cool car; not so cool a guy." But here we have a product that is really not overcompensating for itself by putting a product in a nice box and selling it. Hell, every other tea company is, so finally a quality tea company has, out of necessity to follow suit. GREAT PRESENTATION, GREAT TEA (according tor resident tea expert), and GREAT VALUE AND QUALITY.
4) Most importantly the aesthetics and the fact that this was really good tea enabled me to endear myself closer to this person in my life who absolutely adores tea. It showed that I was a thoughtful fellow who bought this lady something I don't like that much, but she does. And it came in that fancy box which in this case really set me apart from my normal mode of delivering such grocery items - it funky little boxes that have the best price and usually a banged up box.
Great job Wissotzky - seriously a great product, and I'm not knockin' you guys on the wood, because I'm not a scientist or a wood expert or any such person, and after all you guys do tea, your customers drink tea, and hopefully when this American fad of teashops slows down and the angel investors take their money out of these funky little retail stores gone crazy, we'll get back to what quality tea is and not the "clothing" it has to wear to sell itself.