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WTF?! (Willing to Fail): How Failure Can Be Your Key to Success by [Brian Scudamore, Roy H. Williams]
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WTF?! (Willing to Fail): How Failure Can Be Your Key to Success Kindle Edition

4.7 out of 5 stars 199 ratings

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Editorial Reviews

Review

"What a fascinating, raw, and authentically inspiring story this is! I couldn't stop reading it."
--Pat Lencioni, best-selling author of The Five Dysfunctions of a Team, business consultant, and speaker

"It's not easy to turn one business into a multimillion-dollar success, and Brian Scudamore has done it four times. In his first book, he opens up about how he transformed a single junk truck into a home-services empire--and how if he can do it, anyone can."
--Robert Herjavec, celebrity entrepreneur on Shark Tank and Dragon's Den and CEO of Herjavec Group

"Brian Scudamore is everyman's entrepreneur. This book tells the story of how everyone can, with great, productive joy, literally transform the world!"
--Michael E. Gerber, author of The E-Myth Books

"Brian Scudamore's enthralling tale of the launch and longevity of 1-800-GOT-JUNK? is everything you want from a business yarn. This book will make you want to run--arms flung wide--toward entrepreneurship."
--Leigh Buchanan, Editor at Large at Inc. Magazine

"Brian Scudamore bares it all--the good, the bad, and the ugly--in a way that will help entrepreneurs on their own journey. If I had to sum this book up, I'd say, 'Learn from Brian's mistakes so you don't have to!'"
--Joe De Sena, CEO and founder of Spartan Race, New York Times best-selling author, and world-class endurance athlete

""Brian Scudamore's story is both improbable and inspiring. 1-800-GOT-JUNK? is a story full of failure, struggle, crisis, and ultimately success through grit. Brian Scudamore is building billion-dollar brands with his own two hands."
--Guy Raz, host of NPR's How I Built This

"Clear, candid, and fun to read, Brian Scudamore's book is a great crash course for anyone who wants to start and scale a business."
--Elaine Pofeldt, author of The Million-Dollar, One-Person Business

"Brian's 'WTF' philosophy is a secret weapon for anyone looking to scale their business, create great culture, and turn challenges into triumphs."
--JJ Ramberg, host of MSNBC's Your Business and cofounder of Goodshop.com

"WTF is not only a fun and easy read, but I pulled fifteen business and life takeaways that will enhance my life and the lives of the CEOs I coach on a monthly basis."
--Jack Daly, multiple best-selling author on Amazon and CEO coach

"Success is all about attitude. With its upbeat, positive tone, this book is an essential tool for anyone looking for guidance as they take on the adventure of entrepreneurship."
--Tony Hsieh, CEO of Zappos and New York Times best-selling author of Delivering Happiness

"With a healthy dose of fun and entertainment (and blue wigs), Brian delves into the turning points in life that shaped him, describing the key lessons he's learned and the events that triggered those lessons."
--Dr. Noam Wasserman, founding director of Founder Central, USC, and author of the best-selling The Founder's Dilemmas

"In this very readable book, culled from thirty years of experience, Brian Scudamore details how budding entrepreneurs must be 'WTF' (willing to fail) if they hope to truly succeed. Highly recommended."
--Justin Martin, author and one-time writer for Fortune magazine

"Brian Scudamore makes it clear that trusting your gut and creating a vision for the future are the real keys to success. 'WTF' (willing to fail) is a genius philosophy for burgeoning entrepreneurs hoping to make their mark on the world, and an essential for anyone in business."
--Verne Harnish, Founder of EO, and author of Scaling Up (Rockefeller Habits 2.0)

About the Author

Brian Scudamore has always taken the road less traveled. At nineteen, he pioneered the industry of professional junk removal with 1-800-GOT-JUNK?, turning a chore people avoid into an exceptional customer service experience. He then scaled that success into three more home-service brands, WOW 1 DAY PAINTING, You Move Me, and Shack Shine. Brian's Willing to Fail philosophy stems from his belief in the power of dreaming big, taking risks, and learning from mistakes. Through franchising, he's giving thousands of aspiring entrepreneurs the chance to live their dreams of business ownership.

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4.7 out of 5 stars
4.7 out of 5
199 customer ratings
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Reviewed in the United States on December 22, 2018
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Reviewed in the United States on November 4, 2018
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Reviewed in the United States on January 26, 2019
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Reviewed in the United States on November 15, 2018
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Reviewed in the United States on February 8, 2019
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Reviewed in the United States on February 26, 2020
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Top international reviews

Mr Bulman
5.0 out of 5 stars A worthy read, simple yet informative, with a hint of inspirational
Reviewed in the United Kingdom on April 21, 2019
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David Fitzmaurice
5.0 out of 5 stars Brilliant short read
Reviewed in the United Kingdom on November 12, 2018
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Ollie Allen
4.0 out of 5 stars Good, insightful, inspirational and funny too
Reviewed in the United Kingdom on February 15, 2019
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Brad W
5.0 out of 5 stars What an amazing story!
Reviewed in Canada on November 2, 2018
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Adam Winnett
5.0 out of 5 stars Too often, the success of an entrepreneur is highlighted ...
Reviewed in Canada on November 2, 2018
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Noel
5.0 out of 5 stars A great read for the entrepreneur in all of us.
Reviewed in Canada on November 3, 2018
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Michael L.
5.0 out of 5 stars Great read to small business owners or those that have always thought about owning one.
Reviewed in Canada on November 2, 2018
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James Copeland
5.0 out of 5 stars A fantastic read to get inspired. I highly recommend you read this book!
Reviewed in Canada on November 3, 2018
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J.C.Z
5.0 out of 5 stars Fantastic Book on Business
Reviewed in Canada on November 4, 2018
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Simon L
5.0 out of 5 stars Fantastic
Reviewed in Canada on November 6, 2018
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Cameron W
5.0 out of 5 stars First time entrepreneurs and small business owners need to read this book
Reviewed in Canada on November 2, 2018
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LeftEye
3.0 out of 5 stars Easy read, great stories
Reviewed in Canada on November 2, 2018
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Hillary S.
4.0 out of 5 stars A Quick, Yet Impactful Read
Reviewed in Canada on November 8, 2018
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K Danso
5.0 out of 5 stars Appreciation from the inside!
Reviewed in Canada on November 14, 2018
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BO
5.0 out of 5 stars Entrepreneurial Must Read!!
Reviewed in Canada on November 5, 2018
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