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No, Wait... You Do Look Gay!: The 7 Mistakes Preventing you from Selling to the $830 Billion LGBT Market Paperback – July 11, 2014
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About the Author
Jenn T. Grace was a born entrepreneur. From the days of loaning her own library of books to forming a landscaping company at age 17, she’s always had a knack for business. She has been involved in the formation of a variety of businesses and even dissolved a few along the way. She brings a range of experience to the table for her clients and audience. Whether she is sharing a story about her days welding in a factory or the time she realized she had to close down a beloved business – she has the ability to help a business not just market to the LGBT community but ensure they are sustainable for future successes.
This year marks 10 years in marketing, with 8 specifically in LGBT marketing. A self-proclaimed “Professional Lesbian,” Jenn’s mission is to teach you everything you need to know about doing business with and marketing yourself to the LGBT community. Through her website and podcast, Jenn has created an online educational outlet and judgment-free space where people can ask questions. Business owners often seek her counsel in the early stages of understanding business etiquette around the LGBT community.
A blogger, podcaster, consultant, speaker, trainer, and now author, Jenn aims to be your one-stop LGBT-business-and-marketing shop. With new content on her website each week, you are bound to find something useful. When you are done reading this book, head over to the website (http://jenntgrace.com) for additional insights on doing business with the LGBT community. If you have questions or comments as you go through this book, e-mail Jenn at email@example.com.
Jenn is also the author of 'But You Don't Look Gay: Successful marketing strategies for doing business with the Lesbian, Gay, Bisexual and Transgender (LGBT) community, which is available on Amazon.com.
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Top customer reviews
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Every business owner and company who wants to broaden their horizons and open up to different needs and demographics to include them in their marketing - this is truly a must-read!
Additionally it is also a very helpful book for your self-reflection if you are part of the LGBT community yourself. Even people within the LGBT community themselves can fall into some of those mistakes Jenn T. Grace talks about.
Thanks for such a positive book that talks "straight" about facts, insights and do's and don'ts you might have not thought about!
The examples of what businesses are doing wrong were very eye opening. And it was a lot more complex than I thought. I think any business should read this whether they sell the LGBT community or not. This is just really good information.
And Jenn has a great way of writing. So easy to read and entertaining. Another great book by Jenn!