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Waiting for Change: Impacts on life, family, work, and the new 99% reality Paperback – February 13, 2012

5.0 out of 5 stars 9 customer reviews

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Editorial Reviews

About the Author

Prior to getting her doctorate in Marketing, she worked for 17+ years in some of corporate America’s biggest companies. As part of her marketing responsibilities, Chris ran multi-state, multi-million dollar research projects that directly impacted the strategic planning and product development for the firms she worked for. In addition to her marketing and management instructional duties at the university level for the last 10 years, she has also been one of the key researchers auditing what universities are doing (or not doing) to prepare our undergraduates for real careers after college; and as a result, has been named one of the most prolific writers/researchers in marketing education in the last 10 years. Previous to her marketing career, Chris was in broadcast journalism. Other Titles by Dr. Christina McCale All Available Online Start Your Internet Business: 36 Things You Need to Know Now (editor) Start Your Internet Business: Light Bulb Moments – Life Lessons for Business Success (editor and contributor) The Self Marketing Plan: Teaching Marketing Concepts for Career Planning The Self Marketing Plan: A Research-based Overview, Integrating Marketing and Career Planning The Self Marketing Plan: Research Results, Implications, and Considerations for Integrating Marketing and Career Planning
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Product Details

  • Paperback: 180 pages
  • Publisher: CreateSpace Independent Publishing Platform (February 13, 2012)
  • Language: English
  • ISBN-10: 1469970945
  • ISBN-13: 978-1469970943
  • Product Dimensions: 6 x 0.4 x 9 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #5,616,408 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Kindle Edition
On Super Bowl Sunday, I intended to just skim Waiting for Change, and ended up devouring every word, abandoning my work, putting off the dinner I was making for friends. While the story left me shaken, I could not put down author Christina McCale's deeply personal story of love for her children and the circumstances that forced her into the ranks of the working poor. Through her gift of prose, McCale tells the private and moving story of poverty through the eyes of a woman who hid her situation from the world. McCale brings home for all of us how close we are to "the edge" of poverty. I was almost afraid to turn the page, knowing that I could see myself on the next page, my family could be in line with hers at the food bank, I could be the one turned down for the next job. McCale's gift of words shows each of us how we could be to the same situation she finds herself in. McCale brings home what poverty and the working poor looks like today. I was left thinking that if this smart, educated, successful woman has to now feed her family from a food bank, what is in store for me.
McCale paints a beautiful and hard to read story of a mother who loves her children, of a woman who uses all of her intellectual resources to be sure there is food on the table, and of a woman who by any measure is successful. McCale also brings to light the good she sees in others and the blinders so many of us have on in terms of the economy, education, and what is happening around us.

For myself, this book opened my eyes, I hope that others pick up Waiting for Change and do what they can to change their community, their world, and their ways - not taking "it" all for granted.
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Format: Kindle Edition Verified Purchase
I read this book in two days, mainly because I had other obligations that restricted me from reading it in one. The author supplies the reader with an extremely personal account of how her life was impacted by the Great Recession. I appreciated the format of the book jumping from statistics to personal and very recent experiences. It is clear that the author has not only done her research but also lived the Great Recession herself creating a personal and intense read that keeps the book in the reader's hands. The book hit home for me because one of my family members once lost their job and luckily found employment very quickly. After reading the book and seeing what would have happened if that person wasn't lucky enough to find employment quickly I feel extremely grateful for my upbringing and opportunity. I have recommended this book to many colleagues and friends. It's a humbling read. Dr. McCale, thank you so much for sharing this personal and real experience with the world.
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Format: Paperback Verified Purchase
Well, I have to say the author really gives it to you hard in the beginning. Maybe because what she was saying really hit home for me. But, the message that change happens no matter what, no matter your education, planning, etc. Things happen.

I appreciated the author's candid, often heartbreaking accounts of what you might call change. I agree with the author - "the new 99% reality."

What I feel is the important aspect of the book is the concept of "no choice." What happens when you lose your job, divorce and foreclosure? Choices are not yours anymore - survival is all you have. What would you do?
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Format: Paperback Verified Purchase
Dr. McCale has the ability to weave an intensely personal story of loss, emotional chaos, and the reality of job separation with the statistical, real-life facts of The Great Recession. Her bravery and honesty in sharing this difficult journey is nothing short of inspiring. I read her book in one day, because I simply could not put it down. This is a reality for so many people during this economic downturn. Her ability to disclose the most personal thoughts, emotions, fears, and the small successes that keep her going is remarkable. Read this book and buy a copy for a friend.
Thank you for the willingness to tell a story that people need to hear and understand.
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Life has a funny way of introducing you to connections that have relevance in your life, and Dr. McCale's book made one of those timely appearances in my life. I got wind of her book just as I was making a move out to the west coast to pursue my dreams. Actively forcing myself into unemployment with the hope of great things to come. I started reading the book at the beginning of my journey getting invested in her story of truth, depression and hardship. I put the book down for a while, started my own search for employment in Los Angeles and began to face the real world living in ways I had never been use to. This is when I found myself reflecting upon what I had read up until that point. While not having to go to the extremes Dr. McCale did, I felt myself resonating with the sacrifices she had to make about the little comforts that we become accustom to. Further, her point that work helps to define who we are couldn't ring truer as I'm finding out first hand. Dr. McCale does a fabulous job of painting what so many Americans are going through in today's economy. We all see snippets of similar stories in news outlets, and find ourselves temporarily drawn into their world. However, these short little stories fail to acknowledge all the various hardships of unemployment, the intricate details of short comings, and the personal toll on an individual's spirit. This is where Waiting For Change stands out amongst the sad faces and stories we see on Dateline. It draws you into a very personal tale about how a successful marketing professional and phenomenal teacher ends up in the dire circumstances we read or hear about all around us in this economy.Read more ›
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