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The WarRoom Guide to Competitive Intelligence Hardcover – December 31, 1998
"Enlightenment Now: The Case for Reason, Science, Humanism, and Progress"
Is the world really falling apart? Is the ideal of progress obsolete? Cognitive scientist and public intellectual Steven Pinker urges us to step back from the gory headlines and prophecies of doom, and instead, follow the data: In seventy-five jaw-dropping graphs, Pinker shows that life, health, prosperity, safety, peace, knowledge, and happiness are on the rise. Learn more
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I hate it when a consultant book serves mainly to advertise the services of its writer(s) and their firm. This one openly talks about the firm and vaguely describes the clients they have served, but it is so light in content that I found it a waste of time. I skimmed through the first five chapters saying "where's the beef?" Finally got to what I got would be an interesting one on the "Quarterbacking" technique only to be treated to a high level and nearly useless discussion of this technique that requires the WarRoom consultants to really make function.
I finally gave up after the chapter describing how to use Web-based search engines. If I didn't know how to do that, I never would have found the book in the first place!
To be truly useful to me, this book needed to provide more practical guidance on how to set up and manage a systematic intelligence gathering process, how to present the data to senior management in a way that influences decisions, and how much I should expect to budget for a decent program. In the end, I felt all they were trying to do was sell me time from their own firm.
Caveat Emptor with this one!
I reread the good reviews and found them to follow bad reviews. To me the consistency of the content of the good reviews implies that they were put together by the same people trying to counter the bad reviews. Just a thought. At least this would indicate that the authors do know some basics of disinformation and competitive protection. Maybe they should write a book about that. This book on the otherhand is nothing more than an advertisement for their services.
Let's see what type of review is posted after this one. Let me predict techno-thriller that revolutionizes the field. ;)