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50 Ways To Build Your Email Marketing List by [Pamella Neely]

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Pamella Neely

50 Ways To Build Your Email Marketing List Kindle Edition

by Pamella Neely (Author) Format: Kindle Edition

59 ratings

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Tested list-building strategies for authors & artists, solo professionals and small businesses

Need to build a platform? Get more clients? Make more sales? Then you need a list. You can generate all the business you'll ever need with just an email list and a $20 a month email account.

Remember: Google can slash your search engine rankings. Facebook can suspend your account. But no one can take away your email list.

Learn tested techniques for growing your email list through these six strategies:

Optimize the opt-in box
Use social media
Leverage other websites and search
Use offline marketing
Create great emails
Minimize unsubscribes

The Money's in the List

Despite all the talk about social media, the money is still in the list. It always will be. Email marketing continues to have dramatically better ROI than any other marketing channel.

Tested Ways to Attract Engaged Subscribers

All the techniques included in the book are proven. They are backed up with stats, referenced to websites. These techniques aren't sleazy, sneaky, or designed to con people into getting on your list. They attract quality, engaged subscribers. That's because while you do want a larger list, what you really want is a larger engaged list.

Email is Still the Killer App

Email still delivers over $40 for every dollar spent, and it is used constantly by billions of people. Your email marketing program can and should be the thread that ties all your other marketing together.

Scroll up and grab your copy right now.

Print length

136 pages
Language

English
Publication date

April 26, 2013
File size

9593 KB
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Editorial Reviews

About the Author

Pam Neely has been a copywriter and online marketer for over 15 years.Over that time she's helped dozens of small businesses find and retaincustomers in cost-effective ways, including email marketing, searchengine optimization, pay per click marketing and content development.

Product details

ASIN ‏ : ‎ B00CJYSLSI
Publisher ‏ : ‎ City Different Marketing; 2nd edition (April 26, 2013)
Publication date ‏ : ‎ April 26, 2013
Language ‏ : ‎ English
File size ‏ : ‎ 9593 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Not Enabled
Print length ‏ : ‎ 136 pages
Lending ‏ : ‎ Enabled

Best Sellers Rank: #639,117 in Kindle Store (See Top 100 in Kindle Store)
- #445 in Internet Marketing
- #491 in Web Marketing (Kindle Store)
- #608 in Advertising (Kindle Store)

Customer Reviews:
59 ratings

Customer reviews

5 star		61%
4 star		25%
3 star		8%
2 star		7%
1 star 0% (0%)		0%

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Top reviews from the United States

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Quick, Practical Ways to Increase Your Email List

Reviewed in the United States on June 8, 2013

Verified Purchase

Email is still an important part of an overall marketing strategy, so how do you get a good list to work with? The author of this brisk little book identifies six primary methods:
1. Get more opt-ins at your website.
2. Gather subscribers from social media.
3. Use search and other people's websites.
4. Take action in the real world.
5. Create emails people will want to share.
6. Keep your subscribers once you get them.

For each of these divisions, there are specific tactics -- 50 in all. Start by putting a sign-up box for your emails on every page at your website, not just your homepage or your Contact page. Neely doesn't just announce that, though. She goes on to share research demonstrating the best placement on the page.

Each of the 50 tips is that simple and practical, and each is supported by research, case studies, and/or examples. Neely gives basic how-tos and usually includes information on how difficult a tactic is and what it might cost.

This book doesn't assume much tech knowledge, but there are points where a non-tech-savvy person might feel frustrated. For example, #14, "Ask people who comment on your blog to sign up for your email newsletter," recommends two WordPress plugins. One is identified as a WordPress Plugin, the other is not, and those who don't use WP for their blogs (or don't know whether they do) may not know what to do next. However, many of these items -- including moving or adding a sign-up box -- are things most businesspeople would ask their web pros to do anyway. The explanations for each tip include why you should do it and the steps or tools you'll need for it.

Overall, the tips are very accessible for small businesses. Few require a significant investment of time or money, and anyone who follows a good number of these tips should see growth in their email list. You could pick one a week through a year and get results without feeling overwhelmed, even if you're an entrepreneur doing much of the work yourself. You can also get a clear understanding of the tactics and decide which ones you want to try, then delegate them to your digital marketing team, confident that you know what they're doing.

I read this on Kindle, but I wish it were available in paper. I read it on an old second generation Kindle and on a Kindle Fire, and in both cases the charts were hard and in some cases impossible to read. They were also in different places on the two devices, which is in some cases confusing.

Nonetheless, this is a nice, practical book, certainly worth more than its modest price.

2 people found this helpful

Helpful

OnTheBeat

When I read a book like this I figure if there is just one thing ...

Reviewed in the United States on August 12, 2016

Verified Purchase

When I read a book like this I figure if there is just one thing I can take away from it and use, I'm happy. Close to half this book will help my business through emails. Finished the book yesterday and already to work putting it to work.

One person found this helpful

Helpful

Michael A. Shreeve

The #1 Way To Increase Your Bottom Line Is Email Marketing

Reviewed in the United States on August 13, 2013

Verified Purchase

I am fortunate enough to make my living online.

90% of my income comes from email marketing.

There is no greater feeling in the world than sitting down, spending 20 minutes writing an email and having a few hundred dollars in my paypal account by the end of the day - whether I am selling a service or a digital product.

I am not saying this to brag - I am saying this to hammer home to you the importance of learning EVERYTHING that you can about building an email marketing list AS QUICKLY as you possibly can.

I know of no better way to earn a living.

Pam has put together a great book outlining a few straightforward ways to build an email list of people who are interested in buying from you. The thing I like most about this book is that it isn't complicated.

I recommend you pick this book up if you are struggling to build your very own email list.

15 people found this helpful

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Scott Wozniak

Solid, full of charts and easy to read:

Reviewed in the United States on April 29, 2015

Verified Purchase

This is just what it says it is - a list of 50 ways to grow your total email subscribers. It's full of charts and cites lots of research, but it's easy to read and doesn't waste time. It's a good mix of quick to read and specific enough to be actionable. It has wide variety of ideas, too.

Helpful

LoLo

Lots of information

Reviewed in the United States on June 12, 2016

Verified Purchase

If you run a business, whether a brick-and-mortar location or online, there is tons of information in this book to help you grow your email marketing list. If you don’t yet have an email marketing list, this is the place to start.

Helpful

Jan

Five stars

Reviewed in the United States on November 6, 2017

Verified Purchase

A lot of useful tips, easy to read and to apply!

Helpful

Cédric B.

Very good information

Reviewed in the United States on April 17, 2014

Verified Purchase

Before this book I rode another good webmarketing book at a point A thought I learnt almost every thing…and finally I learnt again a lot of things with this book. I like the example picture that helps a lot to understand what are the good or bad practises.

One person found this helpful

Helpful

Rohi Shetty

The definitive book for email marketing

Reviewed in the United States on May 28, 2013

Verified Purchase

I've just started my blog and "50 Ways To Grow Your Email Marketing List" is the right book at the right time. Pamella kicks off with the "why" of email marketing and then gives the "how" - 50 ways you can put into use right away to grow your list. She's also listed these strategies under different groups: Öptimize Opt-ins, Social Media, Online Marketing, and so on.

Quick tip: Reading the table of contents gives a good overview of the 50 strategies outlined in her book.

The only problem with Pamella's book is that you are likely to be overwhelmed because each idea is better than the previous one. :-)

The strategy I intend to follow is to implement one idea before going on to the next.

Full disclosure: I received a free copy of this book. However, this has not affected my review in any way.

2 people found this helpful

Helpful

Top reviews from other countries

Amazon Customer

A Great Basis For Project Work

Reviewed in the United Kingdom on August 12, 2013

Verified Purchase

Whenever I read a non-fiction book, especially any concerning online marketing, the last thing I want to see is how the internet was born, the evolution of the email and how I can make $10,000 dollars an hour using these techniques.

Thankfully Pam Neely's book is a million miles away from that has so many ideas and different approaches to the same, and sometimes unsuccessful, items I had used that it really got my mind racing. I have to admit I started reading it mid evening and when I read through the entire book, making notes for myself to try, add or implement; when I thought to myself that it was time for bed it was already 1.20am! There was so many neuron triggers that I need to go through it again today and clarify what I meant with some of my thoughts and crystalise the actions I will take, which you should do with any list of ideas anyway. This book is a fantastic boost and revitalizer to even someone who has been doing these things (sometimes not so well) for a while or who knows there is more to what they are already doing. This will form the basis of my marketing development project for a good few weeks to come.

My writing area is Social Media and Self Development and in all these I recommend having a plan (see Success in a Month , How To Use Social Media in Financial Services and even Secrets of PDF, Mobi, Kindle and Other EBooks Advertising, Marketing and Promotions Resources and I can see Pam's advice and guidance complementing these entirely.

Great Book and definitely worth the 5*. My advice is - Go Buy It!

Carol A. E. Bentley

Take note of the crucial warning

Reviewed in the United Kingdom on May 27, 2013

Verified Purchase

I started by browsing the Look Inside pages and after I read the first crucial warning about buying / renting email lists - a dangerous trap that very few business owners are aware of - I knew straight away this is a book I want to read, and more importantly, use.

It is not just about growing your email list, the author includes online marketing strategies that any business owner can use to grow their web presence as well as building a quality subscriber list.

Kindle Customer

Very informative

Reviewed in the United Kingdom on September 7, 2014

Verified Purchase

Much of what is in here is common sense but there are also some hidden gems. The book is well written and constructed making it easy to read. It's also very easy and practical to implement. I just read the entire book on a flight from the UK to France and now have 10pages of notes and new ideas.

Shaun

Good read for a noobie.

Reviewed in the United Kingdom on September 6, 2014

Verified Purchase

Some out dated things that no longer work but not a bad read for someone totally new.

FRANCOZECARIOCA

Four Stars

Reviewed in the United Kingdom on February 7, 2016

Verified Purchase

good