15 Ways to Grow Your Business in Every Economy Kindle Edition
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About the Author
- ASIN : B0055OLTU6
- Publication date : June 12, 2011
- Language: : English
- File size : 212 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Print length : 146 pages
- Lending : Enabled
- Best Sellers Rank: #1,562,678 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
Top reviews from the United States
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Founder, Entrepreneur, Business Enthusiast, INC. 500 Winner.
By good I mean this book covers very basic, very needed, and often overlooked practices every business should address. It's a basic idea to have a business plan, and yet most businesses do not have one. The same is true for having a way to manage referrals, thank customers, train for improvement, and communicate with your staff. All are basic, all are necessary, most are left undone in the busy-ness of business.
So why 5 stars (besides I got this as a birthday present)? This book gets the extra love because every chapter includes questions to help you learn, decide, and act. It's half-book, half-workbook, and your business will be better for it.
The chapters are short, mostly two to three pages, with exercises and action steps that are immediately applicable for improving the business.
I particularly liked the section on developing your Business Plan or "dusting off your old one". Often this strategy is a weak point for many businesses, whereas the simplicity of this section would make it hard for any business owner or manager to have an excuse for not developing a sound business plan. As author Mary C. Kelly points out "To be successful and sustainable, a company needs a plan".
There are plenty of good marketing tips throughout the book, including two that I liked on "How to get the best out of complaints" and "Managing the social media".
In terms of the books layout, it's well written and easy to follow. I would have liked to have seen an overview of the "15 Steps" mentioned in the introduction, but not listed as such. A visual road map at the start of these steps and a solid summary at the end of the book would have greatly helped me remember the 15 Steps (this would probably also be useful for readers who may be new to some of these steps).
I would have also liked to have seen more information and explanation (particularly "How to") on "Communicate with your clients - Past, Present and Future". Many of the less successful businesses I have seen would benefit from an expanded section on this topic.
I believe "15 Ways to Grow Your Business in Every Economy" will serve as an excellent planning tool and guide, particularly for those businesses that are short on a structured approach to planning and managing their growth.
You can't make excuses, you can take practical steps to succeed regardless of circumstances, and many of the solutions are still to be found in business fundamentals. They may be expressed differently today than in times past, but there is no substitute for good products and service, appreciation of customers, and sound business practices.
Mary Kelly provides a succinct, practical guide to reviewing your own business condition and taking the specific actions that will help you grow your business. In addition to the straightforward content, she includes meaningful questions that will guide you to your own next steps for each of the 15 ways.
I appreciate her focus on personal responsibility and what you can do when you decide to act.
If you're a new business owner, a struggling business owner, a plateaued business owner, an aspiring business owner, or a successful business owner who wants to stay sharp, there's something here for you!
David Dye, author of The Seven Things Your Team Needs to Hear You Say