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77 Ways to Find New Readers for Your Self Published Book! (Book marketing guides) Kindle Edition
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It's a quick read, which fits right into my busy schedule. I really appreciate authors like Laura that can write with brevity and clarity. Make no mistake though. The book lived up to the title of 77 Ways To Find New Readers. No matter what your degree of success has been as a self-published author, you'll find tips and tactics here that will make you say, "Wow, that's a good idea that I need to do" or "Oh yeah, thanks for the reminder. That needs to get done."
I'm not going to use all 77 (I'm too lazy to do anything that involves wearing out shoe leather) but there are definitely at least 20 ideas from the book that I will implement directly or some variation of. I've self-published a bunch of books and get decent royalty checks from Amazon, LSI, and my own web, and also read everything about book marketing that I can find. To sum up, I would say that this is the most complete list of usable marketing tactics I've read that also provide plenty of new ideas. Well done Laura!
The book has many, many links to resources on the web. Many of the links are to the author's own blog, but the information there is quite good. She also uses other marketing experts' blogs as resources, so it isn't as if she is only promoting herself.
I've read about 15 books on book marketing in the last month. This one has been the best written and the most useful. Worth the cost.
77 Ways is concise. I read it in about an hour. Yes, I skimmed over a few ideas because they either didn't apply to me or I knew about them already. I marked about twenty or so for further exploration (she provides links and examples to almost every example). The ideas and examples don't end with the last page of this book, but branch out like lines on a map. The basic format is that she states 77 marketing ideas, identifies pros and cons for different types of books (fiction or non-fiction, for example), explains why she thinks they work, then provides links to outside resources where you can find additional information.
I came away from that initial read (initial, because I bookmarked the parts I want to revisit) refreshed, like I had just participated in a think tank, with a renewed sense of my marketing strategy.
The book is fast-paced and concise, so I would not recommend it for the author who is just starting in social media. It's more for the indie or self-published author (even traditionally published) who is looking for more ideas on how to grow their promotion. The book does not go into a lot of detail for each recommendation, but the author provides just enough to give an author started. For the price for this book, it is definitely a treasure. I only wish I had read this book earlier. I will definitely be returning back to it.
If you're looking for a formula for marketing success, this is not the book for you. If you are looking for creative ideas that may yeild OK results, maybe you'll like this book. But there are better, more effective ways to spend your precious marketing time, and they are not addressed in here.