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We Are All Weird: The Rise of Tribes and the End of Normal Hardcover – September 15, 2015
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"This is a book about giving a damn. It’s about caring about what you do and (as important) who you do it for. Professional apathy is a relic of a dead era and, as Seth teaches brilliantly, a mentality you cling to at great peril. Everyone with a pulse and a paycheck should be living We Are All Weird."
—Chris Taylor, founder, ActionableBooks.com
"This book will resonate with anyone who wants to lead a tribe, be authentic, dance to the beat of their own music, and make a difference in the world. If your inner critic (the resistance) has been telling you that you are not enough, your work is not good enough, and who do you think you are to make a difference, then buy this book. Let your freak flag fly high!"
—Sherold Barr, master coach + freedom fighter
"Seth has done it again. Open this book to almost any page. Read it, and change your thinking, your work, your life, or better express your art. Weird how he does this, isn’t it?"
—Rob Berkley, executive coach, VisionDay.com
About the Author
SETH GODIN is the author of eighteen international bestsellers—including Purple Cow and Tribes—that have changed the way people think about marketing, leadership, change, and the way ideas spread. He founded Yoyodyne and Squidoo, is a successful (and unsuccessful) entrepreneur, and a very popular lecturer. He publishes inspiration daily on his blog, consistently ranked as one of the one hundred most popular in the world.
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Top customer reviews
He summarizes well the theme of this book on page 4: "The epic battle of our generation is between the status quo of the mass, and the never-ceasing tide of weird." This emphasis on the end of the efficacy of mass marketing builds upon his earlier book "Tribes." I recently reviewed a book by Sebastian Junger called "Tribe," in which the author makes a similar point about the role of tribe and close tribal relationships in engendering emotional health and healing from short term PTSD for warriors. Tribal dynamics apply to the field of warfare, and to the field of business. And the growing awareness of our need to identify and utilize the power of small tribes stands in sharp contradistinction to the traditional American ethos of independence and individualism.
Advances in technology, marketing, manufacturing, communication, and distribution now make it easy for any enterprising person or company to offer their unique services and goods to small niche markets of tribal members who appreciate something that is not geared for the unwashed masses. This is true of the commodities we buy, the foods we eat, the hobbies we enjoy, the politics we embrace, and the lifestyle we choose to pursue. Godin's book is a manifesto to push the envelope as far in the direction of tribal and weird as one dares to go.
It is the end of mass marketing, mass production, mass communication as we have know it. In a sense, Seth is saying, with a smile on his face and a glint in his eye: "Go in peace. The mass is ended."!
This is not Linchpin. It's not even close. It's, in many ways, a examination of many of the forces that make Linchpin such an important book. It could almost be a chapter or Appendix of Linchpin (yes a long one).
Paul, make your comments about "We Are All Weird" please. O.k.
In short, mass media, mass marketing, mass everything (he just calls it "mass") is dying a quick death. You want to succeed and you need to cater to the niche - what he calls the "weird." We are all weird - we are all niche. Get it?
"Productive and useful work for and by and with the tribe that cares about you" is the recommendation of Seth for dealing with this reality. The commoditization of mass (Linchpin) requires that everyone who wants to see and do great things reach out, and cater to, the "weird." He warns us that it is more than "going after niche markets" - that it is an open door for "creativity, innovation and art."
I agree, but wish we had a bit more on how to accomplish the challenge be puts in front of us. Not a complaint, just an observation.
The book is part of Seth's "Domino Project" which is as much about getting people talking about the concepts in the books as it is getting them to take action. I'm ok with that - but wanted to warn accordingly.
I liked it, appreciated it, but won't be losing any sleep over it. Could be, like my first experience with Seth that the good stuff had all been leaked to me before I got a chance to consume.
Worth the read, yes. If you haven't read Linchpin - do that first.
One of my new years declarations was that I'd read a book every week. Join me on this journey? [...]