- Paperback: 212 pages
- Publisher: Who Dares Wins (July 6, 2010)
- Language: English
- ISBN-10: 1935712187
- ISBN-13: 978-1935712183
- Product Dimensions: 6 x 0.4 x 9 inches
- Shipping Weight: 10.4 ounces
- Average Customer Review: 45 customer reviews
- Amazon Best Sellers Rank: #1,415,897 in Books (See Top 100 in Books)
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We Are Not Alone: The Writer's Guide to Social Media
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Top customer reviews
We have always used social media to not only promote our company and our books, but also help our authors in promoting themselves. This book takes what we have done, and shows us ways to push that to the next level.
It is a wonderful read, chock full of ideas and step by step guides on how to dive into this "must do" marketing arena of the 21st century.
If you are a published author, or a writer working towards becoming published, get your hands on this book now! This industry is incredibly difficult to succeed in. This is one tool that will increase your odds of success!
We are now ordering a copy of this book and sending it to each of our authors as a part of our signing package. Yea! We feel it is both that good, and that important.
Long before she gets to the instructions, Lamb covers a wealth of information and advice on the uses and usefulness of social media for writers. (I was happy to learn that I've gotten off on the right foot with my baby steps, using my own--and only--name for what little I've done.) She piles on more information on marketing and branding than most of us could absorb in one reading.
And before she gets into the nuts and bolts of signing up for accounts (or polishing existing ones), Lamb covers content, from head shots and bios to topics and tags, and networks, what they are and how to build them.
Lamb advises establishing all the planks of your platform at the same time (even if you leave your fledgling Facebook fan page unpublished for a while) and bolting them firmly together, and she gives detailed instructions for doing so. She ends with a much-needed section on time management.
I do have a complaint or two about the Kindle edition. The illustrations are unreadable at their normal size and fuzzy when zoomed and the table of contents is not hyperlinked. I plan to use the book while setting up more of my own planks, but I may grumble while searching for the information.
The most important point to raise is that WANA serves as an introduction. Parts of it will quite literally walk you through, for instance, setting up a facebook page, click by click. Considering many writers are basically aspirational cavemen still banging stories out on rocks, this is a wise approach, but it may put off the more tech-savvy among us. It didn't put me off entirely, but I did find myself skipping significant swaths of how-to, which is not great because there's good information mixed in with the 'click this to proceed' bits.
The book's biggest strength is that it spends plenty of time and space on the culture of social media. It teaches the soft sell, the need for peer-to-peer networking, and the importance of reciprocation. 'We Are Not Alone' could very easily have been titled 'We Are In This Together'; it's a great crash course on social media ethics, first and foremost, and a technical manual second.
Flaws include a few too many proofreading problems for my liking, and the unfortunate omission of some of the best social media resources targeted at writers and readers, in Shelfari and goodreads.
I'm relatively new to social media, but it turns out that I've been sitting in it long enough that I'm no longer the target audience for this book. Still, I took a few lessons away. For readers in my situation, there may not be enough of a bang-for-buck here to go past 3/5 stars.
However, this is an excellent resource for overwhelmed writers approaching the subject matter for the first time, and I would recommend it to them without hesitation.