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The Wealthy Freelancer Paperback – March 2, 2010
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"...a smart and practical guide that will help any independent work smarter. If you're thinking about going solo, you owe it to yourself to harvest the great tips in this book."
-Daniel H. Pink, author of A Whole New Mind: How Right-Brainers Will Rule the Future
"... chock full of useful, profitable ideas. Written by pros, this book is an excellent tool for anyone who wants better clients and a higher income."
-Michael Masterson, author of Ready, Fire, Aim and Seven Years to Seven Figures
"The freelance world needs this book! An amazing resource with a true gold mine of ideas that'll propel you past your competitors and ensure your long-term success as an independent professional. I wish I had this book when I started out."
-Michael Stelzner, author of Writing White Papers, founder of SocialMediaExaminer.com
"If you're ready to leap into a freelancing career, this book will cut years off your learning curve. If you've been doing it for a while, you'll discover innumerable strategies to take your business to the next level."
-Jill Konrath, author of Selling to Big Companies
About the Author
Steve Slaunwhite has 21 years of experience as a 'wealthy' freelancer. Steve's work and advice has appeared in many publications. Pete Savage built a successful six-figure freelance copywriting business from scratch and has written marketing materials for numerous well-known companies. Ed Gandia took his part-time freelance business from zero to a six-figure income.
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Top Customer Reviews
If you are just starting out, this is a great resource that will save you countless hours of going down the wrong trail. If you have been at it for awhile but not achieving the success you desire, this book will give you some solid tips and techniques to get you on the right path.
The first thing you should get clear about is being a wealthy freelancer means different things to different people. It is not all about money. Money is important and this book has plenty of tips on how to increase your income. But living the life you want is much more important than just making money. So this book has lots of tips and suggestions on how to decide what is important to you and how to balance your work with other areas of your life.
The book starts off with a discussion about what being a wealthy freelancer really means. This sets the tone for the rest of the book. It is very important that you understand the realities of being a freelancer, both the benefits and the downside.
Then the next twelve chapters give secrets to being a successful freelancer - starting with the most important secret - Mastering the Mental Game. "Research continues to tell us that most people simply do not take the time to set goals and put them in writing." If you are going to be successful, you must get clear on what you want, who you want to work with and what value you are going to bring to your clients.
Another very important secret is how to create an amazing buzz piece. The authors go into great detail to explain what a buzz piece is and how to craft one that will attract potential clients. They give one of the best blueprints for creating a USP that I have seen. If you don't know what a USP is or have not crafted your own, you really need to get this book.
There are 10 other secrets to help any freelancer move forward toward their goals. At the end of each chapter is a summary - called Wealthy Takeaways- which recaps the important points in that chapter. Also there are lots or additional resources throughout the book.
This is a very well organized and written book. It is not based on some theory. It is written as a joint effort of three highly successful freelancers. They each give very specific examples from their own experience. You will get great value from reading this book. Implement the lessons and you can become a wealthy freelancer.
This book---which marries the insights of three successful freelance copywriters---is the standout. Forget the overpriced ebooks and programs of AWAI--read and reread "The Wealthy Freelancer" and take the advice and exercises to heart.
Along with Peter Bowerman's "Well-Fed Writer" this is one of the two best books on the topic. Bowerman, however, is a generalist--an approach that may not work well for many people. In contrast, Slaunwhite, Savage, and Gandia provide an approach designed to help the entrepreneurial freelancer develop specialty areas that will set him/her apart from the generalists.
I cannot recommend this book strongly enough. It is solid, hype-free, practical, and well written.
Whether you are new to freelancing or an experienced freelancer, this book has something to offer.
The “wealthy freelancer” of the book’s title is someone who consistently gets the projects, clients, income, and lifestyle he or she wants. The first step to getting into this category is to be sure what this would mean to you. It is highly unlikely that you will get the projects, clients, income, and lifestyle you want at first, but “it’s crucial for every aspiring wealthy freelancer to get comfortable with the idea— and the feeling— of being in control. Most freelancers are completely out of control,” the authors explain.
It’s one thing to choose to accept work that falls below your standards as a stop-gap measure, and another thing to be completely oblivious to the notion of standards in the first place.
A rewarding freelance career requires that you choose your clients well. Having clients you really enjoy working with, can make each day seem like a vacation. Your goal should be to attract the right type of clients consistently.
To get clients the authors suggest that you compile a list of 150 to 200 high-probability prospects. This list comprises organizations and industries where you would have the highest probability of success. It should focus on the specific people or positions who will benefit from your service and therefore be good targets for your marketing efforts. Your probably need multiple marketing efforts over a year or two, not only one or two contacts.
Through your marketing efforts you will find “leads”, prospects who indicate a level of interest in your work. This will offer you opportunities to present your services to these leads with a high probability of getting lucrative and enjoyable work.
Of course, you will find that many prospects have interest, but “not today.” These need to be nurtured because a lead is four times more likely to become an opportunity if you follow up effectively. The freelancer who stays in touch is often the first person the client thinks of, when they are ready to purchase the service.
The authors’ experience has led them to believe that a freelancer with solid training and experience, can and should be earning at least as much, and even more, than their employed counterparts. As with the projects, you will need to set your standards with this in mind.
An example of such standards could be: I do not provide free or “spec” work for any reason. I charge a 25 percent premium for all “rush” jobs. I do not begin work without 50 percent of the project fees paid up front. I do not do work that requires me to sacrifice my weekends. I only accept projects where my average hourly earnings will equate to R 1500 an hour or higher.
To be successful you need to know that your lead has a budget set aside for the project, and what that budget might be. This can be determined by asking appropriately: “Has a budget already been set aside for this project and if so, what is the budget range?” Or, “my fee for this type of work is between R 2,000 and R 3,500. Is that within your budget?” Knowing that the lead is simply shopping around will save you the effort of working on a proposal, and allow you to move on to another lead.
Pricing is a common problem among freelancers. Pricing yourself too low often results in being stuck at that low price level for any future projects the client may have for you. It also flags you as an amateur. The authors have found that competent freelancers can quote top rates and still win the work. “Be daring and set your price a little higher than you think clients would be willing to pay,” they suggest.
Part of the success of wealth freelancers is attributable to quoting, wherever possible, on a fixed project price, rather than an hourly rate. Charging by the hour is fraught with problems and severely limits one’s income potential if for no other reason than that you get paid less the faster and better you get.
The authors have observed that the most compelling reason to be a “project pricer”, is that clients prefer it. It provides the comfort of knowing how much the project will actually cost in advance.
This will require the effort of compiling the fee range for your services. To determine your fee range you need to know the going professional rates for the services you offer. The fee range, rather than a fee, is necessary because no two freelance projects are exactly the same.
A critical question for every assignment is the “expected results” question. When you ask a contractor for a price to install new floor tiles in your bathroom, what are you really asking for? The cost to glue 78 tiles in place, or the price of a beautiful new floor. A quote is always more compelling when you incorporate the client’s answer to the expected results question.
“I find that clients often have more respect for me when I stand up for my rates— and respect, of course, leads to more work from that client. I doubt that would happen if I dropped my price for no reason,” explains one of the authors.
Enjoying the lifestyle of your choice is the most important marker of a successfully self-employed professional. However, this is often the first thing freelancers put on the back burner, when business is difficult or scarce. Having a clear idea of your ideal project, client and income will keep your standards in mind as the aspiration, as will having a clear idea of the lifestyle you wish to enjoy. It may involve scheduling lunch with friends once a week, taking walks along the beachfront on Thursday afternoons, or spending quality time with the children every day of the week. “Make those things as integral to your business as clients, projects, and money,” say the authors.
The book has 12 topics that form the basis of a “wealthy freelancer” career, and more than 50 superb ideas to make that possible.
If freelancing is on your agenda, this book is the best source of quality, practical information I have come across.
Readability Light -+--- Serious
Insights High -+--- Low
Practical High +---- Low
*Ian Mann of Gateways consults internationally on leadership and strategy and is the author of Strategy that Works
Here's to your own success!!