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Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies

4.4 out of 5 stars 7 customer reviews
ISBN-13: 978-0313351877
ISBN-10: 0313351872
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Editorial Reviews

From Booklist

The widespread adoption of broadband has created a Web experience that could only be dreamed of just a few years ago. The term Web 2.0 was coined in reference to the proliferation of highly interactive Web applications, including social networks such as FaceBook and MySpace, streaming video, interactive gaming, wikis, user-submitted reviews, and blogs. Mobile Web, or wireless access to the Internet through a cell phone, PDA, or other portable gadget, allows users to move off the desktop; and with the introduction of the Apple iPhone, users have a new, improved portable Web-browsing experience. Funk outlines the latest emerging technologies on the Web, and offers readers the Ten Things You Should Do to Make Your Business More Web 2.0. This highly accessible guide provides the latest information on the most popular activities on the Web; new ways to market, attract customers, and keep your Web site vibrant; and ways to protect yourself from the growing menace of cybercrime. Funk has been involved with Web publishing since 1995 and is currently vice president of client services for Timberline Interactive, a Web-development consultancy. --David Siegfried

Review

"Funk outlines the latest emerging technologies on the Web, and offers readers the Ten Things You Should Do to Make Your Business More Web 2.0. This highly accessible guide provides the latest information on the most popular activities on the Web; new ways to market, attract customers, and keep your Website vibrant; and ways to protect yourself form the growing menace of cybercrime." - Booklist

"This valuable compendium organizes, evaluates, and places into context online business models, trends, and technologies. It considers where the Web has been and where it is going, with implications of these developments for business. The new generation, Web 2.0, is characterized by a shift to individual users who are now able to customize their Web experience and engage in social communication networks, leading to an integrative experience unimagined in the first, more static iteration of Web-based technologies. Funk, a Web publishing practitioner, traces these complex developments with great clarity, utilizing simple, concise language to frame the discussion. Useful case studies illustrate the potential as the Web evolves in serving customers and creating new business opportunities. The author also traces developments to the Web 3.0 environment. This well-organized and well-written work is essential for anyone interested in the Web and its development, particularly as it relates to the business world. Essential. General readers, all levels of students, faculty, and practitioners." - Choice

"Librarians will find insight in Funk's analyses of the possibilities of 2.0 (and even 3.0). . . . his book should inspire ideas for better representing our resources to our patrons. Lively discussions of what else we can do to market our libraries will be sparked by his many examples of successful business models. . . . heartily recommended to academic librarians." - Catholic Library World
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Product Details

  • Hardcover: 192 pages
  • Publisher: Praeger (November 30, 2008)
  • Language: English
  • ISBN-10: 0313351872
  • ISBN-13: 978-0313351877
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #648,870 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

By Larry Slater on February 3, 2009
Format: Hardcover
Now you may not know much about what is now called Web 2.0, if not then which planet have YOU been living on, but after reading this book you will know more then even that nerdy 16 year old next door.

Tom Funk jumps from topic to topic with the speed of a run-away broad-band connection yet seems to pull from each topic all that you would need to know to talk knowledgeably with your marketing director at work. He shows you case studies of how each area can and is utilized in real-world situations which is nice seeing as most of this stuff sounds like science fiction to the uninitiated.

Just looking at the Index will tell you that there is something different about this book. Starbucks is right next to Strategy Analytics and MMORPGs is next to Mobile Advertising. Huh? But that's not as important as knowing that you will learn how all these come together to get you up to speed in this ever changing world of Web 2.0.
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Format: Hardcover
I am a nontechnical reader, and I enjoyed this book for its very accessible and clear writing, for explaining what Web 2.0 is about, and for its many practical suggestions for using Web 2.0 in business.
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Format: Hardcover
Gotta say, the book is wonderful. Fun, informative and an easy read. As a "seasoned" digital marketer, Tom's book was a fantastic reminder on topics I had forgotten as well as an abundance of information on ideas I had never thought of.

Clear, concise and timely. Anyone who runs a website or has an online marketing role should buy this book.

Great work, Tom!
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Format: Hardcover
great intermediate level instructional guide on how to maximize profits through social media, how to create 'sticky' clients, and how to develop new relationships through social networking. A lot of 'history' of the web and how it's evolved... most of that I skipped over, but you may like to read it.
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