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Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations 1st Edition

4.3 out of 5 stars 34 customer reviews
ISBN-13: 063-6920529965
ISBN-10: 0596529961
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Editorial Reviews

About the Author

Amy Shuen is an internationally recognized authority on Silicon Valley business models and innovation economics, frequent speaker at industry conferences and venture capital events, award-winning strategy researcher. She's taught high tech entrepreneurship, strategy and venture finance to MBAs, technical professionals and executives at Wharton UPenn, Haas school of Business at UC Berkeley, San Jose State University, CEIBS (China Europe International Business SChool) and Ecole des Ponts and Ecole Polytechnique (France).
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Product Details

  • Hardcover: 272 pages
  • Publisher: O'Reilly Media; 1 edition (May 3, 2008)
  • Language: English
  • ISBN-10: 0596529961
  • ISBN-13: 978-0596529963
  • Product Dimensions: 5.5 x 0.9 x 8.5 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (34 customer reviews)
  • Amazon Best Sellers Rank: #1,359,798 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Robert David STEELE Vivas HALL OF FAMETOP 1000 REVIEWER on June 3, 2008
Format: Hardcover
I found this book mildly irritating, until I realized that it was in fact perfect for what it sets out to be, an introduction of Web 2.0 concepts for those who know nothing about the Web, i.e. executives who still dictate memoranda, still budget for print advertising, etcetera. O'Reilly has a superb model for leveraging conferences and publishing books, but O'Reilly should have known better than to publish this book in 2008 without reference to Web 3.0. Wikipedia has a fine overview of Web 3.0, start there, I have put the URL in the comment below.

I found the book bland and disappointing, and found--when discussing Amazon, for example, the book reads more like an advertisement and has no clue on all the stuff Amazon is not doing (see the comment for two URLs), such as microtext for micro-cash, creating global intelligence councils on poverty and every other topic using top authors, and creating local citizen intelligence minutemen who can do real-time observation in the context of Amazon's excellent S3 cloud, which is in my view operating at less than 10% of its potential because Bezos has two things on his mind: outerspace and Kindle.

The end notes and the bibliography are the best part of the book. The index stinks. 7 pages for a 214 page book, should have been at least 14--it was an afterthought and done badly.

Better books on Web 2.0 and Generation 2.0 include:
Groundswell: Winning in a World Transformed by Social Technologies
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Format: Hardcover
A desperate miasma of buzzwords pervades the entire book. The best part of the book is its list of references, but here again, as with the rest of the book, quantity trumps quality. The really good references are buried among the more than 280 references.

Sample this profligate plethora of acronyms and hypewords: Long tail. Network effects. Collaborative innovation. Web to wealth. Freemium. Collective user value. Leapfrog link. Competence syndication. Competence capitalization. Online recombinant innovation.

Rambling paragraphs interspersed with 'back-of-the-napkin' style charts, authoritative-looking links, economic terms interspersed with catchphrases are thrown in, and then on to the next topic. Scoot and shoot. Rinse and repeat.

What is most disappointing is that firstly, the topic of Web 2.0 is much, much more engrossing, exciting, and fascinating than the book suggests, and secondly, the author may in fact be capable of writing a book that does her and the topic justice.

Web 2.0 - the moniker given to the combination of technology enabled rich internet applications, collaborative user experiences like wikis, folksonomies, and more - has changed the way most people experience and expect the web to be. Google, Facebook, Twitter, Flickr, Wikipedia, YouTube, blogs are all examples of Web 2.0 based companies.

What is less clear is whether Web 2.0, despite all its newness, hype, and substance, is only an incremental step in the path of the continual evolution of the web, or whether it represents a substantially, and fundamentally, different way of doing business and interacting on the internet.

This book is an attempt to try and make sense of Web 2.0.
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Format: Hardcover
I was lucky enough to receive an advanced copy of this wonderful book. I normally don't set aside current books to dive into a new one, but this is a book that I've been waiting on for a long time and I was eager to jump right in -- and what a treat it turned out to be!

If you aren't a techie, Web 2.0 probably doesn't mean much to you. You might think it is just the "next version" of the Internet or just a new way of doing things online -- such as blogging, video, etc. In this the book the author shows you that Web 2.0 is so much more than the "what" -- it's actually mostly about the "how".

How can a business -- be it IBM or your one-man home-based operation -- benefit from new advances and developments online? How can you change your way of thinking about business to take advantage of the power of communities that are popping up all over the Internet? How can you learn from others, such as Amazon and Flickr, who made major changes to their business models and discovered new ways of doing business?

If you want another book on geek tech, then this book isn't for you. If you own your own business, or are just merely an employee looking for innovative ways of getting things done, this book is for you. I have no doubt that there will be people who read this book who will have an "Aha!" moment and transform the Internet even more. I learned so much from this book that it is difficult to just pick one or two main points to focus on.

When you are done with this book you'll understand how revolutions and evolutions on the Internet have changed the way we do business -- from online to offline. You'll also better understand how social networks play such a crucial role in everyday life and how they are turning traditional business models on their head.

You owe it to yourself to read this book -- your take on business will never be the same afterwards.
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