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Showing 1-2 of 2 reviews(2 star). See all 133 reviews
on February 6, 2016
It's ok. You'll get a good general idea of what's ahead, but you can't rely on it to give you many practical advices. Avinash is great - his blog is really good and he'll answer many general questions you have, but for anything more specific he'll tell you to hire Google Analytics Certified Partner - This totally makes sense and he can't spend his time consulting for free.
In order to succeed you'll have to invest much more time and effort beyond this book.

In this issue I think some quite basic things were missing - using the utms and the troubles that could arise if you as a newbie decide for some reason to use them on your own site (a fact that Avinash himslef was not aware till a Q&A youtube video in which one of his colleagues/partners had to explain the specificity)

No chapter on the issues of how Google Analytics tracks things - how it attributes conversions (because they really love to attribute stuff to 'last click' and google search (paid or organic) Make sense (for them) :)

The attribution modelling which can shed some light beyond the last click has its big disadvantages and you''ll definitely need additional tools in order to get you job done right.

There are some bugs and little obstacles that you always have when you install and fine tune GA (putting all the other tags that you'll need at the right places and dealing with the ones that are not asynchronous,etc.) and I would have appreciated a chapter on this also.

Overall, Avinash is a great guy and the book is OK, but I would have appreciated if he had spend more time pointing out some of the more important disadvantages that GA has or the things it can't do.
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on April 4, 2010
While the author demonstrates considerable knowledge and experience, the book is written as if a direct transcription of several conference PPt presentations cobbled together. It is meandering, repetitive and tonally off-putting. Less business rah-rah-speak and more systematic writing would greatly improve the book's effectiveness and reduce its length by about half. Where were the editors before this book went to print?
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