- Paperback: 266 pages
- Publisher: Celilo Group Media (March 2004)
- Language: English
- ISBN-10: 0974358428
- ISBN-13: 978-0974358420
- Product Dimensions: 9.9 x 6.8 x 0.8 inches
- Shipping Weight: 15.2 ounces
- Average Customer Review: 20 customer reviews
- Amazon Best Sellers Rank: #287,403 in Books (See Top 100 in Books)
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Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business Paperback – March, 2004
"Neverworld Wake" by Marisha Pessl
Read the absorbing new psychological suspense thriller from acclaimed New York Times bestselling author Marisha Pessl. Learn more
I [wrote] the book on why, but this is indisputably the best resource on what, where, when and how. -- Jim Sterne, Author: Web Metrics
Peterson collates a whole range of existing material and presents it as a practical and comprehensive guide for website operators. -- Hurol Inan, Author: Measuring the Success of Your Website
About the Author
Eric T. Peterson is a normal guy who has dedicated some small part of his waking hours to developing vendor neutral documentation on the topic of Web Analytics via the publication of Web Analytics Demystified. Mr. Peterson has worked in the analytics space since 1998 at industry-leading companies like WebTrends (now NetIQ), WebCriteria (now Coremetrics) and WebSideStory.
Mr. Peterson has recently joined Jupiter Research as a Site Operations and Technology analyst, following in the footsteps of Matthew Berk. As of March 1st, 2004 Eric will be working with analytics vendors and Jupiter customers towards continuing Web site improvement.
Top customer reviews
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What I especially like is the way each approach to analytics is thoroughly examined, and the strengths and weaknesses objectively discussed. Some books are dogmatic in their approach, locking the reader into the author's view of analytics. This one differs by giving readers enough information with examples, clearly articulated factors, and other identified best practices to accept compromise solutions based on budget, level of in-house expertise and other considerations.
Another aspect of this book is the way the author cuts through ambiguous terminology that is rampant in the web analytics discipline, which does demystify. The comprehensive discussion of tools, classified by type, is another area where this book shines. There is too much vendor hype that promotes fear, confusion and doubt, and this book cuts through the hype and uncovers what is and is not important, as well as sets realistic expectations.
Using the same comprehensive approach as in other parts of this book, the author covers metrics in great detail. This is, afterall, the essence of web analytics, and the thoroughness and scope of metrics make this book an invaluable resource.
If you need to learn web analytics, select tools to support it, or are a practicing web analytics analyst this book is one which should be on your desk - and given to other team members and stakeholders. It raises the bar in books on the subject and is destined to become a classic.
If you are not doing Web Analytics, but have an online business and even use methods like PPC Advertisement and/or Search Engine Optimization to promote your products or services, get a copy of the book today and a Web Analytics Solution implemented into you Website "tomorrow".
You are throwing money out of the window every day you wait to get proper tracking and analytics in place. Read this book and you will understand why.
However, I prefer by far his book "Web Site Measurement Hacks" (I also wrote a review there), it is much more complete. Additionally, the Hacks are organized in a better way, more web analytics' friendly; I believe that it is more helpful to have a book divided in many subjects and not in an ongoing narrative, that's the way I practice Web Analytics, and I like to refer to a book as my doubts appear (though both styles are valid and important).
I bought both and I like both. But if I had to choose, I would go for the Hacks.
The literature on web analytics is sparse. There are only a handful of titles and they all belong on the bookshelf of anyone responsible for understanding and interpreting results on the Web. Web Analytics Demystified, however, is the one destined to sit open on your desk, become dog-eared from use and accumulate coffee stains, doughnut crumbs and margin notes. If your business involves making or saving money on the Web, then you need this book.