Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy 3rd Edition, Kindle Edition

4.3 out of 5 stars 88 customer reviews
ISBN-13: 978-0814432518
ISBN-10: 0814432514
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Editorial Reviews

Review

"Well organized, easy to understand, and containing enough information to fill several college-level courses, the book is a goldmine." --Retailing Insight

Book Description

With the rise of social networks, “Twitterized” attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to:

• Use psychological tactics that compel Web surfers to buy

• Create effective, highly-targeted Facebook ads

• Test copy to maximize response

• Write online marketing video scripts that sell

• Craft compelling copy for interactive advertising banners

• Produce high-converting video sales letters

• And more

Proven and practical, Web Copy That Sells shows how to quickly turn lackluster sites into “perpetual money machines,” streamline key messages down to irresistible “cyber bites”…and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful—and sales generating—punch.


Product details

  • File Size: 5036 KB
  • Print Length: 321 pages
  • Publisher: AMACOM; 3 edition (February 15, 2013)
  • Publication Date: February 15, 2013
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00BFZ81E6
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #213,235 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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