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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy Paperback – April 29, 2009

4.3 out of 5 stars 84 customer reviews

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Editorial Reviews

Book Description

When it comes to copy, what works in the brick-and-mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago are unlikely to attract people’s attention. Completely updated for the current online marketplace, Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Readers will learn to:

• write irresistible Web copy, e-mails, and marketing communications

• quickly turn lackluster sites into “perpetual money machines”

• streamline key messages down to intriguing “cyber bites”

• use the psychological tactics that compel Web surfers to buy

Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, the second edition unlocks the secret to turning today’s online prospects into paying customers!

From the Inside Flap

There are more than 175 million websites on the Internet clamoring for attention, and, like yours, millions of them are trying to sell something. When it comes to writing marketing copy, what works in the brick-and-mortar world doesn’t necessarily grab Web consumers. And with developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago are unlikely to attract people’s attention.

Building on the revolutionary model of Web copywriting presented in the first edition of this book, this revised edition of Web Copy That Sells reveals Maria Veloso’s unique Trifecta Neuro-Affective Principle for the first time—which changes the minds of prospects in favor of your product or service, and accelerates their decision to buy whatever you’re selling. Veloso also introduces the concept of cyber bites, digestible morsels of copy that have a sales-advancing impact and are capable of creating significant buzz for any product or service. These two additions alone make this new edition a valuable resource not just for online marketers and copywriters but for anyone who sells anything—either on or off the Web.

One of the most widely acclaimed Web copywriters in the world, Maria Veloso also reprises her revolutionary copywriting approach based on five simple questions, which, when answered, make the copy practically write itself. Completely updated for the current online marketplace, this book provides powerful copywriting strategies that have been proven time and again in the e-commerce arena. Veloso crams all the information from her 12-hour, live seminars costing $997 into a comprehensive book that will help you to:

- Write sizzling and irresistible Web copy, e-mails, and marketing communications.

- Quickly turn any lackluster website into a “perpetual money machine.”

- Use hypnotically persuasive language and psychological tactics to compel Web surfers to buy.

- Avoid the most common mistakes that can wipe out your sales.

- Use cutting-edge approaches to drive traffic to your website, and easily land page-1 Google rankings for your business in record speed.

- Streamline your marketing message down to a powerful “cyber bite”—and significantly shorten the process of making an online sale.

- Keep abreast of the new rules for e-mail marketing and learn strategies to prevent your e-mails from getting blocked as spam.

- And more!

Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, this second edition unlocks the secrets to turning today’s online prospects into paying customers!

Maria Veloso is Director of Web Copywriting University, a sought-after speaker on Internet marketing strategies, and former Director of Creative Web Writing for Aesop Marketing Corporation. A 32-year copywriting veteran, she has generated millions of dollars in online sales for a diverse stable of clients through her unique model of direct-response Web copywriting. She lives in Los Angeles and can be reached at:

www.WebCopywritingUniversity.com.

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Product Details

  • Paperback: 336 pages
  • Publisher: AMACOM; 2 edition (April 29, 2009)
  • Language: English
  • ISBN-10: 0814413048
  • ISBN-13: 978-0814413043
  • Product Dimensions: 9.1 x 7.3 x 1 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (84 customer reviews)
  • Amazon Best Sellers Rank: #974,170 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
Maria Veloso's Web Copy That Sells has some good information but often times ends up discrediting herself when she gives examples of her own work as you will see for yourself when you read this review.

She'll explain some concepts of copywriting and then she will bring up her work for things like "the one minute cure" --and ebook claiming to cure most diseases in one minute. now as a serious marketer, When she's touting a headline she wrote that says "Simple Formula Has Been Scientifically Proven to Cure Cancer and Virtually All Diseases" how am i supposed to take this seriously and apply this to my own work when she's showing examples of websites and products that appear to be scams specifically aimed at people with terminal diseases desperate for some hope?

Considering she spends some time talking about how your copy has to have credibility, how can she not realize her book loses credibility with such examples of her work? it seems her own work is usually done for these websites offering get rich quick schemes, low end marketing programs aimed at the internet bottom feeders and false miracle cures. If i was her i would be a bit concerned that the Federal Trade Commission would be reading it.

She will suggests things like making fake blogs posts, websites that masquerade as science journals and all those types of bottom feeder trickery. I understand that these methods probably work for the type of shady businesses she has worked for but it doesn't work for solid legitimate businesses. A real medicine, medical equipment or health supplement can't risk their reputations using such questionable (and i would say unethical and possibly even illegal) devices.
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Format: Kindle Edition
As a copywriter with shelf-fulls of books on writing killer copy, I can testify that this book is up there with the very top. I read it when I was just starting out, and it's one of the three books I credit for bringing in the most money in my campaigns and projects. (The number one book is Breakthrough Advertising by copywriting legend Eugene Schwartz.)

My favorite parts:

The Five Questions to build every website on- it cuts to the core of a website's success. I've created some high profile websites for wealthy businessmen using this technique.
The Psychological Techniques- they were Brilliant. Every single one of them make your sales letter more powerful, more potent, more money producing. And each one makes your sales letter resemble the legendary ones that generated millions in sales, more and more.

Informative style, as opposed to ad style- this has never been truer. As customers grow savvier, it is information that will get people to click, as that is what they are doing on the internet in the first place. (Though I think Maria could have mentioned bringing customers in through entertainment.) Not marketing gimmicks or flashy ads.

The Trifa Neuro-Affective Principle- essential for short copy to be effective, and as our attention span shrinks, it's increasingly replacing long copy.

What was missing- and why I gave it only four stars:

The b2b section was disappointing- b2b is an entirely different entity, and Maria barely covered a page with it. (Though the concepts presented were very illuminating.
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Format: Paperback
I think I have the first edition of this book, which I constantly refer to. It explains the core fundamentals on copy writing, and the sales process in general. The material is organized well, and provided in bite-sized pieces so you can digest it quickly. Many of the techniques have sources which are cited in-line, so you can travel down the rabbit hole and learn more from other books and resources.

I understand the knee-jerk reaction from another reviewer, as many of the examples are over-the-top, but they really help to provide direction for your specific application.

Not all copy is going to be written in this format, but if you take the bits and pieces you need for your project, you will generate better results.
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Format: Paperback Verified Purchase
This book is a true joy to read: every chapter contains gold nuggets of advice that will make your web copy writing more effective. The author's mantra is essentially focused on keeping messages simple, targeted to the audience's needs, and appealing on an emotional level. It contains everything from word lookup tables (eg. use "discover" rather than "find") to step-by-step guides to evaluate your content.

As a test, we converted one of our websites and email campaigns using the book's advice, and measured the responses with Google Analytics and the results were staggering. While it sometimes felt like I was writing an infomercial ("Learn the secrets of weight loss to discover the new you!"), it has an undeniably positive effect on the bounce rates, page views and conversions. We're now renovating every site along the same lines. Overall, this has been one of the most productive technical books I've ever read.
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