- Paperback: 304 pages
- Publisher: AMACOM; 3 edition (February 15, 2013)
- Language: English
- ISBN-10: 0814432514
- ISBN-13: 978-0814432518
- Product Dimensions: 1 x 7.5 x 9.2 inches
- Shipping Weight: 1.4 pounds (View shipping rates and policies)
- Average Customer Review: 86 customer reviews
- Amazon Best Sellers Rank: #178,441 in Books (See Top 100 in Books)
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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy 3rd Edition
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"Well organized, easy to understand, and containing enough information to fill several college-level courses, the book is a goldmine." --Retailing Insight
With the rise of social networks, “Twitterized” attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to:
• Use psychological tactics that compel Web surfers to buy
• Create effective, highly-targeted Facebook ads
• Test copy to maximize response
• Write online marketing video scripts that sell
• Craft compelling copy for interactive advertising banners
• Produce high-converting video sales letters
• And more
Proven and practical, Web Copy That Sells shows how to quickly turn lackluster sites into “perpetual money machines,” streamline key messages down to irresistible “cyber bites”…and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful—and sales generating—punch.
Top customer reviews
I took the time to go through it and highlight the best pieces of information and at times wondered if I should just dip the book in highlighter ink.
I can't wait to try out some of the theories in my own writing.
Definite recommendation and if a fourth edition comes out, I would definitely pick it up.
Some of the commenters point out that the layout of the book is somewhat drab - and I guess that's true. They also point out that some of her clients sound rather sleazy - "One Minute Cures for Cancer and Virtually All Diseases" - and that's true.
But I didn't buy her book to judge her clientele, and I think her wording overcomes any concern I might have about the book's layout.
My main peeve is the name she's given to one of her pet theories: "Trifecta Neuro-Affective Principle." Is that a sexy title or what?! Somehow it just doesn't grab me. I think it needs a rewrite, Maria.
But all in all I think the book is a good read and I'm glad I bought it and read it, and I'll probably re-read it.
Most recent customer reviews
Examples of 'Good Copy' is basically using hype and B.S.Read more