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Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads 1st Edition

4.2 out of 5 stars 39 customer reviews
ISBN-13: 078-5342489828
ISBN-10: 0321489829
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Editorial Reviews

Review

"Most design books are about making your web site pretty. Others are about understanding the technical aspects. Web Design for ROI is the rare book that focuses on your web site doing what you want it to: make you money."
--  Bryan Eisenberg, bestselling author of Call to Action

"Filled with practical design tips proven to increase conversion rates and improve your online results."
-- Jeff Hackett, SVP, Online Sales, Wachovia

"The techniques are practical and easy to understand, and the strategic, ROI-based approach has won over senior management."
-- Janin Kompor, Director of Marketing, Decimal, Inc.

From the Back Cover

Your web site is a business—design it like one.
Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?

Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.

It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.

In this book you'll learn:
  • Why so many organizations think about web design the wrong way
  • How small design changes can have a big impact on your bottom line
  • Simple tips  to increase web sales/leads by 10% - 50% (or more)
  • Concrete design guidelines for:
  • Landing pages
  • Home pages
  • Category pages
  • Detail pages
  • Forms
  • Checkout processes
Packed with helpful examples from a wide variety of sites!
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Product Details

  • Paperback: 216 pages
  • Publisher: New Riders; 1 edition (October 27, 2007)
  • Language: English
  • ISBN-10: 0321489829
  • ISBN-13: 978-0321489821
  • Product Dimensions: 7.5 x 0.4 x 9.1 inches
  • Shipping Weight: 14.4 ounces
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (39 customer reviews)
  • Amazon Best Sellers Rank: #1,051,813 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By J. Myers on February 7, 2008
Format: Paperback
I don't agree with many of the other reviews written here. Everyone keeps mentioning how strategic this book is. I found it to be very tactical. It dissects a lot of specific landing pages and recommends fixes for them, but most of the advice does not necessarily apply in general. You are often told what to do, but not whay you should do it. There is not nearly enough information on background principles.

The book is very pretty. But given that there are only 187 pages, and there are a ton of screenshots and wide page margins, there is not a lot of substance. The so-called "Chapter 10" is a bunch of book covers and other recommended reading.

I expected a lot more.
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Format: Paperback
This book is for beginners...but real beginners !
It is extremely poor ! 15 pages too explain the concept of ROI (return on investment), 16 pages to explain the concept of "conversion rate" (a simple division !)...

Nothing to learn from it. I was very disappointed and I don't understand the ecstatic reviews on this book.
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Having a read a few other reviews that said it was light on substance... I have to disagree. I got it today and dug right in. I felt I got my money's worth by the end of the first chapter. I design sites for a lot of different businesses, and this is really making me evaluate some of my previous work. Of course, the internet is changing constantly so designs that were considered okay a few years ago can seem dated. I think what I've learned in this book will give me more confidence to push my clients into designs that will convert better.

Even though this book is a few years old, and in technology that can be a killer, I think the concepts covered are strong enough not to matter. They aren't teaching trends, they are really guiding people into thinking about the visitors and how to get them through the sales/lead funnel.
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Format: Paperback
Did you like "Don't Make Me Think?" If so, this is a must-have addition to your core web strategy, design, and marketing knowledge library.

Who wrote this book and why does it matter?
Luckily, I had the opportunity to see the authors, Lance and Sandra, present at a recent web conference and I was blown away by their insight into lead generation and how effectively they could communicate it.

Lance and Sandra are well respected thought leaders in the web industry who speak regularly at conferences and have now delivered a practical guide to help business leaders, web marketers, web designers and everyone else understand the value of proper web design and how to improve a web site to achieve an impressive ROI.

What is the best thing about this book?
I greatly appreciated the investment they made in the elegant organization and design of this book since it makes it so easy to consume. Most books try to do too much and over complicate the information they are looking to pass on to others. When I came across this book I greatly appreciated that I could quickly absorb it and then easily refer back to key information when needed.

Why do you need this book?
The design guidelines Lance and Sandra provide will help you optimize your website conversion to deliver a clear ROI and, more importantly in our case, they help you better understand and communicate the business case for doing so.
Read more ›
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Format: Paperback Verified Purchase
If you buy this book, you will be paying them to advertise to you. At least half the book is dedicated to promoting the people who wrote this book and not to teaching. I wish I hadn't wasted my money on this one.
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As a former marketing consultant and current Internet marketing manager, I most highly recommend this book to clients. If you are making money with your web site, you need to have all part of your web site pointing in the same direction. It's easy to take you eye off the ball with parts of a web site that digress from what you are trying to do - that is - make money. This book goes through all the details of all major parts of a web site and I can almost guarantee that you will find a number of ways to increase the profitability of your own web site by carefully reading this book.
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Format: Paperback
I was really amazed with the content in this book. I've read several books on search marketing, usability, design and general web marketing but this was the first one that has pulled it all in to one concise book. I've read books twice as long that haven't covered half as much.

While this book isn't meant for a complete newbie to the web I would recommend this book for web savvy first time web marketers. But don't think that this book is a beginner book. An adventurous young entrepreneur could run an entire consulting practice just by following the steps in this book and still feel comfortable that they were providing real value to their clients.

In fact I was very surprised at the completeness in this book. Most books written by agencies or consultants give you just enough of a taste to understand the principles but don't actually give you enough knowledge to go off and do it yourself. I really applaud the thoroughness in Web Design for ROI.

Lance and Sandra walk you through each section of the site from landing pages, home page, shopping carts and everything in between as well as break down the unique problems for each page and how to fix them.

They have working sections where you can actually apply what it is they are teaching as well as actual examples with screen grabs.

My absolute favorite part of the book though was the metrics section. They show you how a little effort on single sections of your site can have a greater effect than just dumping more money into driving traffic to an inefficient site.

Their approach is amazingly simple and even a number challenged marketer like myself can use it. I've even started using those metrics when I make presentations to my managers and let me tell you, managers (or clients) love seeing numbers. It makes it so much easier to sell your initiative when you have some simple numbers to show them.
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