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Web Form Design: Filling in the Blanks Paperback – Color, May 1, 2008


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Forms make or break the most crucial online interactions: checkout (commerce), registration (community), data input (participation and sharing), and any task requiring information entry. In Web Form Design, Luke Wroblewski draws on original research, his considerable experience at Yahoo! and eBay, and the perspectives of many of the field's leading designers to show you everything you need to know about designing effective and engaging Web forms.

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Luke shares his secrets in this book, which should be required reading for every graphic designer, project manager, interaction designer, or usability researcher who might ever work on a Web form. Web Form Design is that rare book capable of transforming the way an entire field does its business. --Communication Arts

Luke Wroblewski has written one of the best books on user experience and web usability that I have read for some time. It deserves a place on every user experience or web designer's bookshelf. --The Designer's Review of Books

I highly recommend this book for both new and veteran web designers. It will help you to think more strategically about web forms, which will make them more successful. Your clients and their customers will benefit from your newfound knowledge and you'll feel like a genius. --Viget Labs

About the Author

Luke Wroblewski is currently Senior Principal of Product Ideation & Design at Yahoo! Inc. and Principal of LukeW Interface Designs, a product strategy and design consultancy he founded in 1996. Luke has authored a book on Web interface design principles titled Site-Seeing: A Visual Approach to Web Usability and numerous articles on design methodologies, strategies and applications including those featured in his own online publication: Functioning Form. He is also a frequent presenter on topics related to Web startegy and design and a former member of the board of directors of the Interaction Design Association. Previously, Luke was the Lead Interface Designer of eBay Inc.'s platform team. At eBay, he led the strategic and interaction of new consumer products (including Kijiji and eBay Express) and internal tools and processes including design pattern and creative asset management systems. Luke also taught interface design courses in the Graduate School of Library and Information Science at the University of Illinois at Urbana-Champaign and worked as a Senior Interface Designer at the National Center for Supercomputing Applications (NCSA), birthplace of the first popular graphical Web browser, NCSA Mosaic.

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Luke Wroblewski
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LukeW is an internationally recognized digital product leader who has designed or contributed to software used by more than 700 million people worldwide. He is currently the CEO and co-founder of Input Factory Inc.

Luke was Co-founder and Chief Product Officer (CPO) of Bagcheck which was acquired by Twitter Inc. just nine months after being launched publicly. Prior to this, Luke was an Entrepreneur-in-residence (EIR) at Benchmark Capital and the Chief Design Architect (VP) at Yahoo! Inc. where he worked on product alignment and forward-thinking integrated customer experiences on the Web, mobile, TV, and beyond.

Luke is the author of three popular Web design books (Mobile First, Web Form Design & Site-Seeing: A Visual Approach to Web Usability) in addition to many articles about digital product design and strategy. He is also a consistently top-rated speaker at conferences and companies around the world, and a Co-founder and former Board member of the Interaction Design Association (IxDA).

Luke was the Lead User Interface Designer of eBay Inc.'s platform team, where he led the strategic design of new consumer products (such as eBay Express and Kijiji) and internal tools and processes. He also founded LukeW Ideation & Design, a product strategy and design consultancy, taught graduate interface design courses at the University of Illinois and worked as a Senior Interface Designer at the National Center for Supercomputing Applications (NCSA), the birthplace of the first popular graphical Web browser, NCSA Mosaic.