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The Web Hosting Manager Paperback – October 10, 2005
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From the Author
About the Author
- Publisher : Lulu.com (October 10, 2005)
- Language : English
- Paperback : 176 pages
- ISBN-10 : 1411653149
- ISBN-13 : 978-1411653146
- Item Weight : 9.4 ounces
- Dimensions : 6 x 0.41 x 9 inches
Best Sellers Rank:
#5,537,068 in Books (See Top 100 in Books)
- #16,500 in Internet & Telecommunications
- Customer Reviews:
Top reviews from the United States
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The book starts off by detailing the costs for getting started, and the exact actions to take. It does a superb job of guiding one along from wanting to start a business to actually getting the startup process done. Everything is covered here - from legal to reseller accounts and more. One thing I liked about this book was that it did not detail one hundred different ways to start - i.e. reseller account, dedicated server, own data center, etc. - Christoph Puetz, the author, realizes that most folks reading this book have limited funds and so want to startup as quickly, easily, and inexpensively as possible. Therefore, the book assumes that the reader will go with a reseller account, and everything from the beginning forward is based on that.
This book evaluates typical competitors and typical customers, and also details financing, employment, pricing, and more. This section was extremely useful to me, as it helped me cement my business plan and actually feel comfortable with it when I was finished! Again, it does not go very in-depth into any of the subjects, but there is also not too much of a need to do so, in my opinion. I found the section about employee motivation to be particularly useful, as I am getting to the point where I will need to hire some folks, if I go after VC funding.
The last section of the book deals with marketing. It is filled with many quite brilliant marketing techniques, and includes sections on business cards, AdWords, local marketing, and other proven techniques. Even if you buy the book only for this section, it is still very much worth the $20 or so you will pay.
All in all (grammatical errors aside), this is an excellent read, and I highly recommend that every web host purchase a copy. It is the only book written wholly for the startup/small web host, and perhaps the only book that would enable these smaller hosts to become larger. It is the industry's one true "bible", and I recommend getting your hands on a copy ASAP.