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Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth (Quick Start Your Business) Paperback – May 1, 2008
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About the Author
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I. What's new online? (1&2)
II. A new mindset (3-6)
III. Developing your 7-step action plan (7-15)
IV. Completed plan and beyond (16-19)
V. Appendix (A&B)
1. What's important to today's Web marketer?
2. Changing roles
3. Creativity and innovation
4. Think like a direct response copywriter
5. You're a publisher now!
6. Your new social media Web site
7. The 7-step action plan
8. Step 1: Niche
9. Step 2: Brand
10. Step 3: Story
11. Step 4: Search
12. Step 5: Content
13. Step 6: Tactics - Social Media
14. Step 6: Tactics - Tried and true
15. Step 7: Results
16. Putting it all together
17. Let the message work for you
18. Collaboration with colleagues and customers
19. Tracking your success
I loved Chapter 5 on being an infopreneur. But I would have liked more coverage on emailing, ebooks, webinars, and teleseminars.
The author has her own online marketing and design company called "Digital Media Works, Inc" which you can easily find by doing a Google search for that name. I was about as impressed with her company Web site as I was impressed with her book. Clearly this book is a marketing piece for her company.
It surprised me that a book on Internet Marketing only devoted one chapter (Chapter 6) to the ins and outs of designing a Web site.Read more ›
Happily, Stephanie Diamond has written that rare book which both forces us to think in new and different ways about marketing issues-and simultaneously provides a detailed roadmap so that we can put those thoughts into action. Once you have finished the book, you will be ready to develop and deploy a successful Web marketing strategy.
Her new book, Web Marketing for Small Businesses, is a much-needed addition to the literature of online marketing. This book enables us first to grasp complex concepts and then to put them into practice with easy to follow steps. Even solopreneurs will find significant value in Stephanie's book. I know that I have already begun to implement several of the strategies about which she writes so knowledgeably.
Stephanie conveys so much valuable content in her book that it is difficult to do it justice in a short review. So, I will simply share some of my favorite stuff.
My 7 favorite lessons learned:
1. Making it easy for your Web visitors to buy from you is essential, but it's even more important to make it easy for them to tell your story to others. This is the key to word-of-mouth marketing. You must tell stories that are so compelling and memorable that dozens of others will be retelling your stories to dozens of others.
2. Power has shifted from sellers to buyers on the web.Read more ›
If you are a small business owner, you need to harness the power of the Internet to increase your own bottom line and visibility. WEB MARKETING FOR SMALL BUSINESSES is an invaluable resource. With detailed and current examples, Stephanie Diamond helps every reader understand the changing roles and the necessity of a new mindset. Then she walks the reader through a seven-step action plan to discover your niche, capitalize on your brand, tell your story, jump higher in the search engines, write good content (persuasive landing pages, minisites and sales letters), social media tactics and finally tried and true tactics (newsletters, article marketing, white papers and much more).
Stephanie Diamond is a seasoned expert in this field and writes with authority about a subject that she knows intimately.
This easy-to-digest text is a book that I will use over and over. The worksheets alone in the back are worth the cost of this book. Small business owners who follow the wisdom in these pages will profit in many ways--and I mean much more than your bottom line. You will gain a presence and visibility which will only enhance your financials and increase your business.
My favorite part was tips on how to get the most from using google adwords: How to find key words that cost less and how to tell if your ads are getting you what you need.
This book summarizes what it took me two years to find, seeking information from marketers on the web, plus more!
Most Recent Customer Reviews
Although I have not finished this book from cover to cover - I have skipped thru to a couple of sections of particular interest. I find it well directed and easy to understand. Read morePublished on November 23, 2009 by R. Richards
The internet is a powerful tool for many things, such as marketing. "Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth" is a guide for small time... Read morePublished on September 3, 2008 by Midwest Book Review
If you have a product and/or service worthy of selling, please do us all a favor: Right now, buy this book. When it arrives, USE IT IMMEDIATELY!!! Read morePublished on June 7, 2008 by Stephen Hawley