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Web Metrics: Proven Methods for Measuring Web Site Success Paperback – June 15, 2002
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"...A great book which actually manages to make a boring subject worth reading about..." (Internet News Bulletin, 18 September 2002)
"...if the book had been published earlier, perhaps there would have been less fallout from the dot.com bubble bursting..." (www. Suchmaschinen Optimierung (German), 17 September 2002)
"...innovative...provides you with everything you need to know to measure your online business strategy..." (www. Software Pro, 18 September 2002)
"...a useful book...useful to anyone in web development..." (Computer Bulletin, May 2003)
"...if you have lots of money and lots of staff, I would recommend you get this book..." (Cvu, June 2003)
"...the content is solid and valuable...a book worth buying..." (Performance Measurement and Metrics, August 03)
From the Back Cover
Learn how to determine whether a Web site is offering a competitive advantage
Despite the fact that numerous online ventures have recently fallen by the wayside, companies still realize that the Web plays an integral role in conducting business. They recognize the importance of measuring and analyzing the information gathered from their sites so they can find new ways to balance online and offline efforts. In this innovative book, leading Internet marketing expert Jim Sterne uncovers the latest tools and techniques that will help you determine if and how your Web site is adding value to your company. He clearly shows you how to use the range of available metrics to improve your Web marketing strategies. Incorporating his vast experience with clients such as Eastman Kodak, Ericsson, Sears Roebuck, and IBM, Sterne exposes the key issues facing corporate sites today. He then explains the role of Web metrics, detailing the criteria to follow in order to build a successful site and gain a competitive advantage in the marketplace.
Web Metrics provides you with everything you'll need to know to measure your online business strategy, including:
* Types of Web metrics tools, services, techniques, and standards for Web measurement
* Ways to fully integrate Web metrics with the customer experience
* Details on how to use metrics to meet specific business goals
The companion Web site includes links to online tools, resources, and white papers.
Author interviews, book reviews, editors picks, and more. Read it now
Top customer reviews
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Not only does this book go deeply into the business-related metrics, but it also shows how select the most meaningful metrics (you cannot economically measure or understand everything). It also shows you how to develop a strategy for gathering and using the metrics, including convincing upper management of the need for the strategy.
Interestingly, you can also take the information provided in this book and use it as the basis for a competitive intelligence strategy, because the very metrics that are meaningful to your business are also key indicators for your competitors. You can either benchmark your competitors, or determine if their measurement strategy is as mature as yours. While the author didn't explicitly cover this, the material in the book certainly gives you the foundation for such a strategy.
If you work in marketing or are responsible for CRM you'll find that the book's approach and wealth of ideas and techniques can be put to immediate use. As a side note, if you are using this book in conjunction with a CRM strategy, you'll also want to read "The CRM Handbook: A Business Guide to Customer Relationship Management" by Jill Dyché, which touches upon the metrics aspects presented in this book, and goes deeper into CRM.
In addition to the material presented in the book, the accompanying web site is equally as valuable, especially the numerous links to related material that is grouped by book chapter.
This book is not efficient in pointing out things. It could be more condensed. I don't think this is neccessary to tell the whole author's personal story and some other trivial things to explain things. YOu would just need to point out the definition, and how to apply it, and how to interepte it and etc.
This book just includes a lot of unncessary personal story and waste reader's time. If you need a book which is right to the point and nothing more, this book is not right for you.
For example, early in the book, he's just starting (in an unusually oblique way) to explain how log files work, then changes gear and reprints a long email from someone else about an application fault management tool, TraceBack. Helpful for some, I suppose, but off track.
This is one of those books, like "3000 Tips for Better Golf" that is probably best read in small random bits while on the john. Best used as a treasure trove by those who already are famililar with the landscape.
Novice can't get balanced overview from this, intermediates just can advertisements about applications, and experts can have nothing.
Especially so many and long interview texts are mostly useless and time-consuming.
Most recent customer reviews
a) A new edition: the last edition was in 2002 - things have changed quite a lot since then, and
b) More details on...Read more
thousands of reports.
someone just starting a business venture, Web Metrics is a must-