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Web 2.0 and Social Networking for the Enterprise: Guidelines and Examples for Implementation and Management Within Your Organization 1st Edition

4.0 out of 5 stars 2 customer reviews
ISBN-13: 978-0137004898
ISBN-10: 0137004893
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Editorial Reviews

From the Back Cover

The Hands-On Guide to Thriving with Web 2.0 and Social Networking
  • Deepen employee and coworker relationships, improve productivity, strengthen collaboration, and boost creativity
  • Embrace, support, and manage social networking so it works for you, not against you
  • Best practices and new case studies from IBM(R) and many of its most innovative portal and social networking sites
This book provides hands-on, start-to-finish guidance for business and IT decision-makers who want to drive value from Web 2.0 and social networking technologies. IBM expert Joey Bernal systematically identifies business functions and innovations these technologies can enhance and presents best-practice patterns for using them in both internal- and external-facing applications. Drawing on the immense experience of IBM and its customers, Bernal addresses both the business and technical issues enterprises must manage to succeed. He offers insights and case studies covering multiple technologies, including AJAX, REST, Atom/RSS, enterprise taxonomies, tagging, folksonomies, portals, mashups, blogs, wikis, and more. He also presents practical guidance for building robust, secure, collaborative applications by using applications and services from multiple sources with powerful tools such as WebSphere(R) Portal, Lotus(R) Connections, and IBM Mashup Center.

About the Author

Anthony (Joey) Bernal, Executive IT Specialist with IBM Software Services for Lotus, helps to lead the IBM Software Services for Lotus WebSphere Portal Team and has assisted dozens of clients in addressing complex portal and web application challenges. A frequent speaker on WebSphere, Portal, and Social Networking topics, Bernal is the coauthor of Programming Portlets, Second Edition and the author of Application Architecture for WebSphere. He also hosts a popular blog, Portal in Action, available at www.ibm.com/developerworks/ blogs/page/Joey_Bernal. You can view the author’s website at www.bernal.net.

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Product Details

  • Paperback: 312 pages
  • Publisher: IBM Press; 1 edition (October 25, 2009)
  • Language: English
  • ISBN-10: 0137004893
  • ISBN-13: 978-0137004898
  • Product Dimensions: 5.9 x 0.9 x 8.9 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #4,231,703 in Books (See Top 100 in Books)

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Format: Paperback
"Web 2.0 and Social Networking for the Enterprise" is an overview of IBM products for the social networking. (See my review of "The Social Factor" for a better, less IBM specific take on the world while still being written by IBMers.) I also had a "this book is in search of an audience" moment at the beginning. It assumes you haven't heard of AJAX and then goes on to show long detailed code.

As far as product overview, I think the book does well. It covers different IBM offerings (portlets, connections, quickr, etc.) There are many screenshots and the book talks about what each one is good for. There are some tips throughout, but I felt they got buried in the "how to use the tools" descriptions.

If you are working an a shop using IBM social networking products, this is a good guide to them all. My low rating is because I didn't get that's what it would be about from the title or subtite. I expected it to cover more "guidelines and examples for implementation and management within your organization." I feel "The Social Factor" does that in a less product centric way.

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Disclosure: I received a copy of this book from the publisher in exchange for writing this review on behalf of JavaRanch.
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Format: Paperback
Web 2.0 and Social Networking for the Enterprise: Guidelines and Examples for Implementation and Management Within Your Organization provides a winning survey connecting social networking approaches with proven techniques for increasing productivity. New case studies from IBM and many of its social networking sites accompany insights covering different technologies ranging from AJAX and REST to tagging and portals. The result's a fine coverage any social networking computer or business library needs.
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