- Paperback: 142 pages
- Publisher: Adams Media (December 15, 2014)
- Language: English
- ISBN-10: 1937557073
- ISBN-13: 978-1937557072
- ASIN: 1937557065
- Package Dimensions: 8.4 x 2 x 0.1 inches
- Shipping Weight: 0.3 ounces
- Average Customer Review: 4.0 out of 5 stars See all reviews (3 customer reviews)
- Amazon Best Sellers Rank: #330,518 in Books (See Top 100 in Books)
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On Web Typography Paperback – December 15, 2014
This month's Book With Buzz: "The Lying Game" by Ruth Ware
From the instant New York Times bestselling author of blockbuster thrillers "In a Dark, Dark Wood" and "The Woman in Cabin 10" comes Ruth Ware’s chilling new novel, "The Lying Game." See more
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Contents: - How We Read - How Type Works - Evaluating Typefaces - Choosing and Pairing Typefaces - Typographic Systems - Composition. Typography is your design’s voice and the most powerful tool you have to communicate with your readers. Learn how to wield type with care and wit: how to evaluate typefaces, consider technical constraints, create flexible typographic systems, and put together your own collection of favorite faces. Jason Santa Maria wants you to see type beyond code or flourishes. You’ll discover how typography shapes the way we read and how you can adapt the craft’s practices for the screen. So go ahead. Choose, combine, and set typefaces with ease—and invite readers in.
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Top customer reviews
There are not really hard rules in typography, no clear wrongs and rights valid in all situations. So Jason starts out with a short overview of how we are reading, followed by some info on how type works. Without thinking about these 'mechanics', you'd have nothing to base your selection of typefaces, widths, sizes etc. on. The text then goes on explaining some more type-technical stuff like boxes, height, various attributes and how to choose typefaces which match or complement each other. Good advice also about creating a hierarchical typographic system for your project. Finally, some words about overall page layout (horizontal, vertical, grid), which I think is especially important in web design.
There are no hard rules given on how to typeset something, but sound advice. And this advice is not only true for web page design. In the part which talks about various typefaces (commonly called fonts), their features and their distinctions, you can easily feel the authors interest for the details of all the various fonts. For the non-professional designer this can, at times, be a bit too detailed, differences between shown fonts too small to really notice.
Don't expect to be a top notch web page layout pro after reading this book, but heeding the advice given, you should not fall prey any more to some of the most common problems. And this is not only true for web pages, take the advice for all text you produce or set.