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A Website That Works: How Marketing Agencies Can Create Business Generating Sites Hardcover – 2011

5.0 out of 5 stars 21 customer reviews

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Product Details

  • Hardcover: 140 pages
  • Publisher: Rockbench Publishing (2011)
  • Language: English
  • ISBN-10: 1605440086
  • ISBN-13: 978-1605440088
  • Product Dimensions: 7.1 x 5.3 x 0.7 inches
  • Shipping Weight: 5.6 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #2,188,765 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover
Although it is aimed at marketing agencies, this is the perfect guide for anyone who wants to get their business website right today. Most companies approach their website from the wrong place: as Mark O'Brien says, a website is a work of commerce, not a work of art. Mark places planning and content at the forefront of every web project. Follow the advice in this book and your website will get you the leads you want. I recommend this book to all my clients.
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Format: Kindle Edition Verified Purchase
The content is very useful. It goes right to the facts and applicable strategies. The only bad point is that the kindle version book displays very small size of graphics within the book, so some data in graphic format is illegible.
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Format: Hardcover Verified Purchase
I discovered this book when I was just beginning to build a website for my start-up ad agency and had no idea where to begin. This book became my blueprint. Beautifully written, full of useful, actionable information, "A website that works" demystifies the process, makes perfect sense and delivers what it promises.
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Format: Hardcover
This book was recommended by a fellow web developer and I have to say it's one of the best books I've read recently that offers practical advice on how to design & develop websites for clients (and my own agency site).

Packed full of useful tips and workflows on how to approach & communicate with clients. The 9-step process gives you a blueprint on best-practice for website projects, from SEO to prototyping, content strategy & calls to action, this book is a must read for web agencies, designers & developers.
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Format: Hardcover Verified Purchase
A website is an important online platform to showcase your agency's credentials, capabilities and case studies. It is the primary platform to display your creative work. But most agencies seem to be in a perpetual state of redesigning their website because it has become such a difficult process. This is an excellent book for every agency owner to read to make the website development process easier. Not only for your agency but for your agency's clients. Mark O'Brien provides practical helps to oversee the functionality and design process for an agency's site from a prospective client's perspective. He writes in every day language that most readers will understand as he shares his philosophy and insights for developing a website that works well as a new business tool.
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Format: Hardcover Verified Purchase
Now I've read a lot of books about building, marketing, and designing a website, and as I searched and searched over the internet to discover what worked, but mostly those that didn't, what I came across were over self-indulgent electronic billboards that offered very little information.
This book should be required reading to anyone wanting to build a website. Why? Forget the basics. This book goes beyond all the hype, the flavor of the month, the "style" of the week, the "code" of the moment, and explains the where's and why's of what works, and why so many do not. All in plain language. And don't get over sensitive because the author is talking to those in the advertising world. What is written transcends into any industry, big or small.
If you read just one, or are in the process, as I am of reading/gleaning as much as possible in the shortest amount of time, read this one. Start with this one.
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Format: Kindle Edition Verified Purchase
Mark O'Brien has put together a very fine book. A result of his years in the trenches of website design for companies of all sizes, A Website That Works offers something rare. Foolproof wisdom, hard won. Bravo!
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Format: Hardcover
After hearing Mark speak at the HOW Live conference, I immediately went and bought his book. It's an easily digestible explanation of how to develop a website that generates business. Mark focuses his attention on the often overlooked part of web development, the planning stage, with a breakdown of everything leading up to the design. He includes recommendations for processes and tools that will make web development and design go much smoother.

As a graphic designer that is often involved in web design projects, the book provides clear and easy to define steps that will work for my company site as well as clients. "a_website_that_works" should be required reading for anyone involved in website design on client and agency sides.
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