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The Weekly Coaching Conversation: A Business Fable About Taking Your Game and Your Team to the Next Level Paperback – October 11, 2012

4.6 out of 5 stars 41 customer reviews

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Editorial Reviews


"Brian Souza is an author after my own heart. Don't miss this outstanding story! Not only is The Weekly Coaching Conversation a great story, but Brian also knows that, as a leader, you are nothing without your people. I highly recommend you read this engaging story and let it inspire you to become a better leader."
—Ken Blanchard, Coauthor of The One Minute Manager and Great Leaders Grow

"Prepare to be entertained, inspired, and educated on what it really takes to begin the transformational journey from acting like a manager to becoming a leader. To get the most out of your organization, your team, or even yourself, The Weekly Coaching Conversation is an absolute must-read."
Richard J. Bakosh, Global Managing Director, Accenture

"Management folklore has a new hero, Coach — a colorful and crusty veteran with tons to teach eager high-achievers. Brian Souza artfully brings Coach to life in The Weekly Coaching Conversation, a book grounded solidly in rigorous research and practical experience, and written in a highly memorable and inviting style. The fictional world of this wonderful fable is packed with real-world dilemmas, timeless lessons, and unforgettable turns-of-phrase. It's a highly enjoyable read, and one you'll find yourself returning to often. The Weekly Coaching Conversation is a winner!"
—Jim Kouzes, Coauthor of The Leadership Challenge, Dean's Executive Fellow of Leadership, Leavey School of Business, Santa Clara University

"The Weekly Coaching Conversation is great for the mind and the soul. Powerful coaching!"
—Marshall Goldsmith, Author of MOJO and What Got You Here Won't Get You There

"The Weekly Coaching Conversation is a great read and will become the definitive guide for aspiring leaders. If you want to take your team's performance to the next level, read this book."
—Mark Silverman, President, The Big Ten Network

"Brian Souza's new book The Weekly Coaching Conversation is destined to become a classic in the world of business leadership and the pursuit of maximizing human potential. It is an inviting, enchanting, and awe-inspiring parable. I highly recommend Brian's new masterpiece."
—Michael Lardon M.D., Author of Finding Your Zone: Ten Core Lessons for Achieving Peak Performance in Life and Sports

"I thoroughly enjoyed reading The Weekly Coaching Conversation and highly recommend it. Brian Souza is a wonderful storyteller with a powerful message. The ideas presented in this book are the foundations of long-term success and should be required reading for all managers and aspiring leaders."
—John Daut, Senior Vice President of Sales, NetJets

"If you want to learn what it takes to lead and succeed in today's highly competitive corporate environment, read The Weekly Coaching Conversation. While it's an engaging story that makes it a quick read, the leadership message is timeless!"
—Rick Jackson, Chief Marketing Officer, VMWare, Inc.

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Product Details

  • Paperback: 176 pages
  • Publisher: Evolve Publishing (October 11, 2012)
  • Language: English
  • ISBN-10: 0984762515
  • ISBN-13: 978-0984762514
  • Product Dimensions: 5 x 0.5 x 7.2 inches
  • Shipping Weight: 7.2 ounces
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (41 customer reviews)
  • Amazon Best Sellers Rank: #801,239 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Paperback
As the title denotes, the Weekly Coaching Conversation is told as a story -- and this makes it a refreshingly enjoyable read. But the power of the book lies in the meaning interwoven throughout the fictional storyline: namely, that every leader has the potential to not only get more from their team members, but to do it in a way that builds trust and rapport. The timing of Souza's work couldn't be more critical: in a slow growth economy everyone is being asked to do more with less. Unfortunately, this pressure exposes the unhealthy and limiting habits of the three unproductive management styles identified in the book: Do-it-all Managers, Micro-managers, and Nice-guy Managers. As a result, morale crashes, productivity falls, and teams limp along frustrated, disengaged, and unmotivated.

The above sounds like a recipe for disaster, except for the one management style Souza makes the compelling case we have the ability to become: the Coach. The book draws deeply from historical examples that show how a "coach" time and time again transforms mediocrity into victory (and also why some high performers have a hard time transitioning into the coaching role.) The inclusion of such historical examples (ranging from Napoleon to Vince Lombardi) is what really takes Souza's work above and beyond most management reads. In fact, this is the kind of book you want to keep readily on your bookshelf and return to it again and again.

Finally, I think Souza is aware that the coaching skills outlined throughout will find themselves manifesting into one's home and community. The empowering principles in the book will easily cross the professional / personal divide (which in my opinion is one of the true litmus tests for truly transformational works). I found The Weekly Coaching Conversation to be an engaging "must-read," especially in today's economic and social climate, and believe Souza's work is destined to take its place amongst the classics in the genre.
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Format: Paperback
Disclosure: I'm typically not a big fan of business books (especially not fables) but since my EVP personally handed me a copy and "highly recommended" I read it, I decided the prudent thing to do would be to at least give it a try.

Now I know what she's been raving about this book. This book is definitely a game-changer! While it's a very quick read, I've easily "dog-eared" half the book! Here are just a handful of the many notable takeaways:

- The secret is all in the approach. Stop acting like a manager and start acting like a coach.
- Great coaches consistently get the most out of their people because they consistently into their people.
- The only way you can achieve your potential is to first help your team achieve theirs.
- As a coach the more you give, the more you'll get. The more you care the more they'll contribute.
- Behind every great player is a coach who believed in that player more than the player believed in himself.
- Pull the weeds before you plant the seeds.
- To get your team to become coachable, you must first become coachable. To get your team to open up, you must first open up. To get your team to embrace developmental feedback, you must first embrace developmental feedback. As a coach you set the standard for your team to follow. And your personal example is the most powerful leadership tool you have.
- What you say affects how they play.
- Don't just celebrate the touchdowns - celebrate the first downs. - The only way you can achieve your potential is to first help your team achieve theirs.
- Coaching is not merely something that you, as a manager, must do. A coach is someone that you, as a leader, must become.
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Format: Paperback Verified Purchase
Business parables are a favorite of mine, so when I learned that Brian Souza had written his newest book, THE WEEKLY COACHING CONVERSATION as a parable, it was a pleasant surprise. Having read Souza's previous book, Become Who You Were Born to Be, I was amazed at how his writing style in this allegory is so much different from the earlier work. The previous work was in typical "self-help" style really keeping on target throughout and interjecting numerous quotes and principles - this more recent work is much more light-hearted and a very quick and easy read.

I found The Weekly Coaching Conversation to be somewhat of a conglomeration of several other books I have read, rolled up into a very interesting allegory about a young, newly promoted sales manager who happens to meet a sage who takes a liking to the young man and offers tutelage in the art of leadership. The story introduces - somewhat subliminally - servant leadership. It also draws upon the principles of another book - Sprout!: Everything I Need to Know About Sales I learned From My Garden. This includes the principle of preparing the soil before planting the seeds and knowing the conditions in which the seeds will thrive.

Anyone who has ever worked in sales is familiar with the principle of ABC - Always Be Closing. Here, Souza points to a slight variation for front line leadership - Always Be Coaching. This is really the heart of the matter of this book. Souza stresses that developing a "world class" team cannot be achieved with annual or even quarterly performance reviews. Excellence requires constant care and development.

He also stresses what I believe is an often overlooked principle.
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