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Weight Loss Boss: How to Finally Win at Losing--and Take Charge in an Out-of-Control Food World Hardcover – May 8, 2012
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“A refreshing, authentic look at the struggle of losing weight and maintaining it by the head of one of the most successful weight-loss brands in the world . . . Kirchhoff's advice and tips are realistic, relatable, practical for everyone, and they pave the way for a sustainable, healthy lifestyle” ―Jennifer Cohen, FORBES.com
“In his inspiring new book, Weight Loss Boss, WW's charismatic leader tells his own story and offers a myriad of tips for weight-challenged readers.” ―TIME.com
“A breezy read...The book paints him as likably [sic] neurotic and vulnerable, someone for whom merely opening up a carton of ice cream can prompt a 'kind of narcotic effect.'” ―Simon Houpt
“The Skinny on Weight Watchers” ―The Globe and Mail
About the Author
David Kirchhoff is the President and CEO of Weight Watchers International, which reaches 1.5 million people through its meetings each week. He lives in Fairfield County, CT.
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Top customer reviews
Best of all: it's practical and accurate.
On page after page, Kirchhoff explains human nature and how behavior change works. You will find many nuggets that will enhance your life.
As a behavior psychologist who teaches at Stanford University, I get frustrated when authors perpetuate myths about human behavior. But Kirchhoff gets it right. And that's why I like this book.
David Kirchhoff is a very personable writer, with a great sense of humor, and the ability to laugh at himself. He affirms the idea that we must never become discouraged by momentary setbacks, that the road to weight loss is bumpy, but we can walk through it if we maintain our focus and sense of direction. I would recommend it to both members and non-members. It gives a very comprehensible description of how the program functions, but adds helpful advice from the experience of the author, as well as a diverse assortment of Weight Watchers. I have been recommending it to my friends who would like to lose weight, but don't know where to begin.
We ALL know how to diet. We ALL know what we should eat
and should never eat so why can't we reach our weight loss goals?
My stick-with-it-ness is broken.
He goes all the way back to his childhood (mine was the same)
and explains how our stinking thinking develops.
It's all in our thinking. If I could fix that, dieting would be easier.
He talks about why we fail. One reason is NOT making losing
weight our number one priority. After 40 it gets really really hard
to lose weight and without the proper mindset, its almost impossible.
READ THIS BOOK. It will change the way you think about your health!!
Thank you so much David for taking the time to put into words what
I have been trying to understand for over 30 years!!