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Weird Ideas That Work: How to Build a Creative Company Paperback – May 15, 2007
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From Publishers Weekly
Copyright 2001 Cahners Business Information, Inc.--This text refers to an out of print or unavailable edition of this title.
From Library Journal
A professor at the Stanford Engineering School and a consultant who has worked with innovative firms, Sutton shows how "weird" ideas, many of which go against accepted management practices, can promote innovation and success in companies. Here he describes 11Ù weird ideas that work. Among these ideas are hiring "slow learners" of the organizational code; using job interviews to get new ideas and not just to screen candidates; rewarding both success and failure and punishing inaction; forgetting the past, especially a company's past successes; and encouraging people to ignore and/or defy their superiors and peers. Each idea is described thoroughly, and specific guidelines for putting them to use are included. These ideas are based not only on research but on interviews with employees representing all levels in various companies and are illustrated by specific case studies. This thought-provoking book is recommended to both practitioners and business students and should be purchased for academic management collections. Lucy Heckman, St. John's Univ. Lib., Jamaica, NY
Copyright 2002 Cahners Business Information, Inc.--This text refers to an out of print or unavailable edition of this title.
Top Customer Reviews
His perspective combines the concepts of evolutionary biology with behavioral psychology to provide key principles, 11 1/2 ideas for implementing those principles, and 9 guidelines for day-to-day management practices. The key points are supported by examples drawn from organizations that have experienced at least some periods of unusual effectiveness in creating new products and services. He chooses to call these ideas "weird" to get your attention, and to acknowledge that the ideas may not send too obviously correct to you the first few times you hear them.
The three key principles are:
"(1) increase variance in available knowledge,
(2) see old things in new ways, and
(3) break from the past."
The 11 1/2 "weird" ideas for implementing those principles are paraphrased below:
(1) Hire smart people who will avoid doing things the same way your company has always done things.
(1 1/2) Diversify your talent and knowledge base, especially with people who get under your skin.
(2) Hire people with skills you don't need yet, and put them in untraditional assignments.
(3) Use job interviews as a source of new ideas more than as a way to hire.
(4) Give room for people to focus on what interests them, and to develop their ideas in their own way.
(5) Help people learn how to be tougher in testing ideas, while being considerate of the people involved.
(6) Focus attention on new and smarter attempts whether they succeed or not.Read more ›
Most Recent Customer Reviews
This book is a light read, pleasant read even. It is mind opening, absolutely worth the read. Reading it with application on mind, asking yourself how it fits in your company,... Read morePublished 22 months ago by J-O
Here's a book that gives you some idea about ideas that have worked, and probably will help your thinking today and in the future. Read morePublished on July 9, 2014 by Dr. R. D. B. Laime
A rollicking read which definitely had me thinking about approaching life, in general, differently.
I couldn't recommend more if you're lost with your career, or trying... Read more
Like so many lists of ways to improve a company it has some good ones. The ideas are indeed unconventional and could be valuable to keep in your back pocket. Read morePublished on January 3, 2014 by Webster Pilcher
Why are so many companies failing these days? Primarily, it's a result of the fear-based culture that is stifling innovation, keeping "weird ideas" on the drawing board. Read morePublished on June 8, 2009 by Larry Underwood
"Weird Ideas That Work" works! This is one of the most compelling books I've read in a long time. Sutton manages not only to come up with ideas that seem weird at first glance, but... Read morePublished on July 19, 2007 by CJ
I was a big fan of Sutton's Knowing-Doing gap that offered a real solution to a real problem. This book had an unreal feel to it for me though. Read morePublished on December 1, 2006 by Roger Peter Marec
All activities need both effective routine and regular innovation. Consider the difference. There are times when it makes sense to do the same thing right, over and over again,... Read morePublished on October 24, 2006 by talkaboutquality