- Perfect Paperback: 368 pages
- Publisher: Fanove Publishing; Second edition (October 1, 2009)
- Language: English
- ISBN-10: 0967059879
- ISBN-13: 978-0967059877
- Product Dimensions: 1 x 6 x 8.8 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: 139 customer reviews
- Amazon Best Sellers Rank: #119,148 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Other Sellers on Amazon
+ $3.99 shipping
+ Free Shipping
The Well-Fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less Perfect Paperback – October 1, 2009
|New from||Used from|
Frequently bought together
Customers who bought this item also bought
When it comes to commercial copywriting, I implore you to listen to every word that comes from Peter Bowerman. There is NOBODY I'd recommend more than Peter, and you'll see why the moment you dig into this excellent book. Peter walks the walk, applying his ideas to his everyday business. He cares enormously about helping you live the dream: his books have literally transformed the lives of tens of thousands of writers. Michael A. Stelzner, Author Writing White Papers: How to Capture Readers and Keep Them Engaged --Michael Stelzner
When the first edition of The Well-Fed Writer first came out, I said it provided the best advice on how to make more money writing for corporate clients I had ever read. This new edition expanded, up-to-date, and with even more sound strategies for freelance success allows me to reaffirm my original opinion. Bob Bly, Copywriting Guru; Author of 75 books, including Secrets of a Freelance Writer --Bob Bly
Peter has more experience helping writers make a good living than just about anyone I know. So I wasn't surprised to find this updated edition of TWFW packed solid with valuable tips and strategies. His chapter on cold calling, particularly, is a must-read. As a 15-year copywriting veteran, I can tell you, there s more practical advice here than in any other book of its kind I've ever read. Steve Slaunwhite, Copywriter, Author Start and Run a Copywriting Business (and other writing titles) --Steve Slaunwhite
About the Author
In 1993, after a 15-year career in sales and marketing, Peter Bowerman turned his sights to freelance commercial writing. With NO industry experience, NO previous paid writing experience and NO writing background or training, he built a commercial freelancing business in Atlanta, Georgia from fantasy to full-time in less than four months. His corporate client list has included The Coca-Cola Company, BellSouth, IBM, UPS, Holiday Inn, Cingular Wireless, DuPont, American Express, Mercedes-Benz, The Discovery Channel, Junior Achievement, Georgia-Pacific, the CDC, and many others. He is the author of the award winning Book-of-the-Month Club selection, The Well-Fed Writer, and its companion volume (and triple award-finalist), TWFW: Back For Seconds, how-to standards in his chosen field of lucrative commercial freelancing. In late 2009, he released the revised edition of the original TWFW, containing the heavily updated and combined content of both original WFW titles. He has published over 250 articles and editorials, leads seminars on writing and is a professional coach on both commercial freelancing business start-up and self-publishing. What many people don't realize is that Bowerman has self-published quite successfully all his books. In 2007, he released The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living, a detailed how-to guide to making your book a commercial success minus the big publisher or hefty marketing budget. The book chronicles his own self-publishing path, which yielded 53,000 copies of his first two books in print, and a full-time living for more than seven years (and counting). Through his wellfedwriter web site, Bowerman offers his commercial freelancing readers a monthly ezine (publishing nonstop since May 2002), a blog, and knowledgebase all at no charge. He is a sought-after speaker at writers conferences, and offers one-on-one coaching services for aspiring (or established) commercial writers and self-publishers.
Browse award-winning titles. See more
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
Incidentally, I've decided freelance commercial writing probably isn't for me, but his marketing advice has already proved useful for me in other areas.
Chapter 2 details the traits required to be a successful commercial freelancer. There are no surprises here. It basically says you need writing ability, organizational skills, drive and interpersonal skills.
Chapters 3 through 12 are devoted to techniques for effective marketing of your commercial writing skills. These chapters provide a wealth of helpful information to anyone considering freelance writing or self employment. He gives tips on how to develop client lists, cold calling, direct mailing, emailing, and developing your business in small markets vs. large markets. He also discusses what to charge for commercial writing services, project estimating, and getting paid.
Chapter 13 discusses how to increase your hourly rate and specializing. Chapter 14 catalogs the variety of commercial freelancing products. This chapter briefly describes all of the other types of commercial freelancing beyond business marketing brochures and pamplets. Blogging, speech writing, scripting, ghost writing, and technical writing are described. Chapter 15 has more encouraging words to get you started.
The appendices are extremely helpful. They list a multitude of writing resources (books, websites, organizations, writers groups, blogs, etc.) and success stories.
Overall it's an informative read and helpful. However, he does not discuss self employment business issues such as when you might need an attorney, taxes or record keeping. His writing style is initially a bit off-putting as he is excessively positive and uses lots of self defined acronyms that are a bit of a pain to keep up with. I felt like he was cheerleading for commercial freelancing to me in his first 2 chapters. The hourly wages he quotes are based on dollars made per hour spent writing copy. What he doesn't point out is how the time put into marketing eats into that hourly wage. Nor does he state on average, how many hours a week you can expect to spend marketing yourself versus actually writing. I know it varies depending on assignments, and in the end I guess if you're making six figures and working an average of 40 hours per week you're doing well.