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Wella Blondor Multi Blonde Powder Lightener, 28.2 Ounce

Brand: Wella Professionals

4,884 ratings

| 144 answered questions

Amazon's Choice in Hair Color by Wella Professionals

-7% $30.00 ($1.07 / Ounce)

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Color	Blonde
Brand	Wella Professionals
Item Form	Powder
Hair Type	Normal
Number of Items	1

About this item

Intense and vibrant color results
Highest quality ingredients
For care and gentle-on-hair results

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$30.00 ($1.07/Ounce)
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From the manufacturer

About Us

For over 140 years, Wella has been delivering innovations and services that enable hairdressers’ creativity. The company’s story begins in 19th century Germany, with the vision and passion of one hairdresser, Franz Ströher…

Product Description

Wella Blondor Multi Blonde Powder Lightener, 28.2 Ounce

Product details

Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 8 x 10 x 10 inches; 1.98 Pounds
Item model number ‏ : ‎ 815700
UPC ‏ : ‎ 884478764882 070018004031 885113896210 799457799307 885171872638 885125287365 783327408550 787734774260 885338201943 787734995436 798813758958 887135645579 701000913672 881367744451 793379271927
Manufacturer ‏ : ‎ Mainspring America, Inc. DBA Direct Cosmetics
ASIN ‏ : ‎ B004ZQ84GC

Best Sellers Rank: #12,145 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #166 in Hair Color

Customer Reviews:
4,884 ratings

Compare with similar items

		Wella ColorCharm Powder Hair Lightener 1lb 16oz	Wella Koleston WELLOXON PERFECT Creme Developer (w/ Sleek Tint Brush) Cream Peroxide (30 Volume / 9% - 33.8 oz liter.)	Wella Blondor Lightening Powder, 1 Ounce	Wella Color Charm Powder Hair Lightener packette	Schwarzkopf Professional Blond Me Premium Lift 9 - 15.8 oz

Customer Rating	(4884)	(1895)	(2010)	(2646)	(662)	(3167)
Price	$30.00	$26.02	$18.00	$6.99	$5.18	$27.91
Sold By	Beautogen	Amazon.com	Beauty Supply 4less	Beauty Supply 4less	Amazon.com	Beauty-Galore
Brand Name	Wella Professionals	WELLA Color Charm	Wella Professionals	Wella Professionals	WELLA Color Charm	Schwarzkopf
Color	Blonde	Wella Color Charm Powder Lightener 1lb	—	—	Wella Color Charm Powder Lightener packette	—
Item Form	Powder	Powder	Cream	Powder	Powder	Powder
Size	1.76 Pound (Pack of 1)	1 Pound (Pack of 1)	33.8 Fl Oz (Pack of 1)	1 Ounce (Pack of 1)	1 Ounce	15.8 Ounce (Pack of 1)

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Customer questions & answers

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Customer reviews

5 star		85%
4 star		8%
3 star		3%
2 star		1%
1 star		2%

How customer reviews and ratings work

Reviewed in the United States on August 27, 2022

Verified Purchase

First time trying it and I was amazed at how much it lifted my hair. I had dark roots and blonde ends. My hair did not break and it worked very quickly, so if you have a lot of hair timing is everything. Usually there is a very strong chemical smell, but it was not as strong as the other products I have used. I made sure though there was proper ventilation. Overall the product does what it is supposed. I was really excited because I did not get a brassy color. I will purchase again.

2 people found this helpful

Helpful

Emily Wen

Good Bleach!

Reviewed in the United States on October 3, 2022

Verified Purchase

This product is not so damaged. I highly recommend it. I had to bleach twice to get the full results. Absolutely recommend it!

Helpful

R. guimaraes

My number ONE bleach!

Reviewed in the United States on September 8, 2022

Verified Purchase

Lifts well, fast, controls unwanted warm tones and keeps the integrity of the hair. The price is great for theses bigger tubs. Will buy again!

4 people found this helpful

Helpful

Jean Saylor

Works quickly

Reviewed in the United States on September 10, 2022

Verified Purchase

Love Qella. Been using them for years!

One person found this helpful

Helpful

ELLIOTT

do your research and it works wonders

Reviewed in the United States on January 23, 2021

Verified Purchase

yall trying to bleach your hair in quarantine, hark!
i have super dark brown hair close to black and i was able to achieve platinum blonde with this by doing the following: (disclaimer---i have a super short pixie hair so if you have longer hair it would be much harder/take longer for u)

you will need-- this bleach powder (comes with a measuring cup), 30v/20v developer (get both), toner (i used wella t18), purple shampoo, purple hair mask conditioner, brush to apply the thing on your hair, rattail fine comb, gloves, shower caps, dirty shirt

1. waited 3 days without washing my hair
2. sectioned hair into 4+ sections, then with the gloves on I mixed this product in with 30v developer v quickly (1:2 ratio) and worked from the end of my hair, waited 20 minutes, then did my roots, waited 10 more mins with the shower cap on. wouldn't recommend this stuff in your hair for more than 30 mins
3. washed it out with purple shampoo & did 15 mins of purple mask. still quite brassy, my roots turned out super blonde whilst the rest of the head was orange lol
4. 2 days later I bleached the second time with 20v developer only on the orange parts for 30 mins, couldn't go ahead with the toner because it was still brassy, still pretty orange, but lighter. just purpled shampooed & masked for the day to get the bleach completely out.
5. the next day i bleached for the third time with 20v developer only on the orange parts for another 30. it was finally light enough for the toner!!
6. on still wet hair after getting the bleach out, i used Wella T18 mixed with 20v developer and left it for 30 mins. washed it out with water and put purple mask over my hair for 15 mins. washed it out
7. voila!!!!!!

it took a whole week but it was worthwhile because it turned out AMAZING and everyone thinks it was done at a salon ;) this would've damaged my hair like crazy and cost me a fortune but I was able to do all this for about $70 in total (this bleach powder, 30v & 20v developer, toner) and i still have a ton of products left to do touchups for MONTHS maybe years. am now a sparkly fairy with supersoft platinum hair and what if i am!!!!!

23 people found this helpful

Helpful

Deicy Garcia

Que no daña mi cabello

Reviewed in the United States on August 17, 2022

Verified Purchase

Me agrada el producto porque no daña el cabello

Helpful

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Bonita

Best Bleach I’ve ever used!!!

Reviewed in the United States on July 2, 2022

Verified Purchase

I am absolutely thrilled with this. In the past I’ve used quick blue and other brands but this stuff works and fast. The consistency is so smooth and creamy and easy to work with. I used this to even out box dyed grow out and it did a phenomenal job. My hair doesn’t feel brittle either. Won’t use anything else.

2 people found this helpful

Helpful

Gets the job done!

Reviewed in the United States on May 9, 2022

Verified Purchase

For the first time since 7th grade (I’m 39) I had 100% natural pandemic roots. We chopped off a good 12 inches and I lasted exactly 1 day before I had to do something. This before and after shows the results after 2 processes, a solid month in between. Toned with T18 🤣 and keracolor clenditioner in platinum here and there.

9 people found this helpful

Helpful

Top reviews from other countries

👑 Bargain Hunter

DIY Blonde at home!

Reviewed in Canada on September 17, 2018

Verified Purchase

I made the biggest mistake using cheap bleach and even the overhyped L'oreal blue bleach --all of which killed my hair and fried precious inches off on my quest for achieving blonde hair on my naturally dark locks at home. I was going to give up, but THANK GOD I found this! I use it with Ion Step 1 for protection and tone with Wella, and finally I have blonde hair! Unlike other bleaches, it doesn't make my hair crunchy and hard (and make it feel like I'm killing my hair) while using it. Now I know I can achieve blonde hair at home. I'm so happy! Don't get the super cheap stuff, get this! The tub is so big anyway that with the amount of uses you get with it, it still works out to be cheap. Way way cheaper than salon treatments for sure!

37 people found this helpful

maria

Wow... hair is so soft! Excellent lifting power

Reviewed in Canada on September 24, 2018

Verified Purchase

After a fail with Garnier Nutrisse Ultra color D01, I tried this on several test strands, to assess different developer strengths, timing, additives, etc. I put the strands through 3 x 60 minutes of back to back bleaching, and I can't believe how soft the hair is still.
Though product did not lift 7 levels in one go for me on the test strands (I have a level 3/4 and even after the 3rd round, it was around an 8), it seems I have a lot of red undertones, even though my hair is a regular brown, but the bleaching brings them out while making it a challenge to lift. However, when applied on my head, it bleached my roots to a level 9 in 2 hours. So heat is an important factor.
My only issue is that I had to purchase a huge tub, when my goal is just to dye a thick strand to silver.. will probably last me 5 years! But the big tub was cheaper than the smaller container... Totally worth it!
UPDATE: This is really a good bleach! I tried it again, and it actually lifted my level 4 hair to a 10 on an inch of roots and a 9 on the lengths. I left it on for 90 minutes. I had soaked my hair in coconut oil for a week and my hair is still quite healthy considering it's been bleached now several times.

24 people found this helpful

Samantha

10/10

Reviewed in Canada on April 6, 2019

Verified Purchase

Great product. I use ion sensitive scalp 30 volume developer with this bleach powder on my dark brown roots , leave it on for about 35 minutes and then use a purple shampoo for another 30 minutes to get perfect toned blonde/white hair.

26 people found this helpful

Good but a little expensive

Reviewed in Canada on July 21, 2019

Verified Purchase

I used this bleach powder with hydrogen peroxide developer (Volume 30). It lightened my hair to the picture color - yellow-ish. But I dyed my hair successfully into a vibrant purple. Better price available at local stores

18 people found this helpful

Lexi D

Went from dark brown to blonde

Reviewed in Canada on May 14, 2020

Verified Purchase

This is hands down the best lightened ever!

I had dark brown level 4 with some sections being level 6+7. I did one 35 minute round of this stuff with 20 vol developer and it took all my hair to a level 9/10! Little damage done as well. Highly recommend for people with red tones in their hair 😁.

12 people found this helpful

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Customer Review: Works wonders to lighten hair safely and beautifully

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Cuidado!! Fuera del embase

Videos for this product

Customer Review: Works wonders to lighten hair safely and beautifully

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Wella Color Charm Powder Lightener

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