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Why We're Wrong About Nearly Everything: A Theory of Human Misunderstanding Hardcover – November 26, 2019
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How often are women harassed? What percentage of the population are immigrants? How bad is unemployment? These questions are important, but most of us get the answers wrong. Research shows that people often wildly misunderstand the state of the world, regardless of age, sex, or education. And though the internet brings us unprecedented access to information, there's little evidence we're any better informed because of it.
We may blame cognitive bias or fake news, but neither tells the complete story. In Why We're Wrong About Nearly Everything, Bobby Duffy draws on his research into public perception across more than forty countries, offering a sweeping account of the stubborn problem of human delusion: how society breeds it, why it will never go away, and what our misperceptions say about what we really believe.
We won't always know the facts, but they still matter. Why We're Wrong About Nearly Everything is mandatory reading for anyone interested making humankind a little bit smarter.
- Print length304 pages
- LanguageEnglish
- PublisherBasic Books
- Publication dateNovember 26, 2019
- Dimensions6.3 x 1.3 x 9.55 inches
- ISBN-101541618084
- ISBN-13978-1541618084
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Editorial Reviews
Review
"A first class book with hugely important and relevant analysis, really pertinent to the issues we're thinking about today... incredibly well-written and easy to read."―Dame Margaret Hodge, Labour Party MP
"A tour de force of delusion. In Why We're Wrong About Nearly Everything, master social researcher Bobby Duffy offers a thoroughly convincing account of how our false beliefs often tell us more about who we are than our true ones."―Seth Stephens-Davidowitz, author of Everybody Lies
"With wit and wisdom, Bobby Duffy reveals how the misperceptions we share shape the world we live in. Required reading for a post-truth era."―Jonah Berger, author of Invisible Influence
"Mandatory reading. This mind-altering book show how most of us are badly deluded about the state of the world."―Steven Pinker, Johnstone Professor of Psychology, Harvard University, and author of Enlightenment Now
"Illuminating and important. Duffy has spent a decade finding the gaps between our perceptions and reality. The result is this fascinating study."―Dan Gardner, co-author of Superforecasting
"A masterful overview of how our perceptions are repeatedly off the mark. Consequential and timely."―David Halpern, chief executive of the Behavioural Insights Team
"Simply indispensable. Marrying fascinating data with superb analysis, this is a unique book."―Matthew d'Ancona, author of Post-Truth and editor-in-chief of Drugstore Culture
"A great read that will help you get a better fix on reality. This book will help you understand why many of the things you think are probably wrong."―Hetan Shah, executive director of The Royal Statistical Society
"Fantastic: there are eye-opening and shocking statistics on every page. This book may force you to reconsider your most deeply held views."―Jamie Bartlett, author of The Dark NetDancyger
About the Author
Product details
- Publisher : Basic Books; Illustrated edition (November 26, 2019)
- Language : English
- Hardcover : 304 pages
- ISBN-10 : 1541618084
- ISBN-13 : 978-1541618084
- Item Weight : 1.1 pounds
- Dimensions : 6.3 x 1.3 x 9.55 inches
- Best Sellers Rank: #342,181 in Books (See Top 100 in Books)
- #366 in Human Geography (Books)
- #1,080 in Popular Social Psychology & Interactions
- #1,168 in Popular Culture in Social Sciences
- Customer Reviews:
About the author

Bobby is Professor of Public Policy and Director of the Policy Institute at King’s College London.
He has worked across most public policy areas in his career, and has been seconded to the Prime Minister’s Strategy Unit and the Centre for Analysis of Social Exclusion (CASE) at the LSE.
Bobby also sits on several advisory boards for think tanks and universities, as well as the Campaign for Social Science.
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So what do the 100,000+ surveys tell us? The conclusion is clear: most of us don’t know the first thing about health, finance, wealth, immigration, taxation, poverty, violence, risk, and just about anything else of social or political importance, as Duffy so masterfully explains. Duffy takes the reader through an analysis of the surveys, a comparison of perceptions to reality, a tour of the several biases and fallacies that lead to the discrepancies, and a comparison of the performance of different countries, making for a highly fascinating and timely read. Duffy even reveals in the penultimate chapter which country performed the worst.
I won’t spoil the numbers, because part of the fun of reading the book is trying to make your own guesses regarding some metric and comparing that guess to both the reality and the average survey response. Suffice to say that most people are way off on just about every measure of importance.
Which says two things. First, the voting public is massively misinformed. It’s hard to know what to do about an issue when you have no clue as to the current state of affairs. In France, for example, the average person thinks that the top 1 percent should receive more of the share of wealth (as a percentage) than they currently get in reality, despite also thinking that the 1 percent already have too much. This is because the French massively overestimate the share of wealth for the top 1 percent in the first place.
Second, the source of many misconceptions is a lack of basic statistical and scientific literacy in the population, which I consider to be a failure of the public school system. When a significant percentage of people estimate that their retirement account need only be around 50,000 to receive an annual salary of 25,000 during their retirement years, there is a big problem.
It’s easy to blame others for this. Common targets are the media, politicians, or technology, but as Duffy suggests, we for the most part get the journalism and politicians we deserve or demand. Scientifically illiterate people vote for scientifically illiterate politicians and consume statistically meaningless and sensationalistic news stories that revolve entirely around anecdotes. Sure, journalists and politicians are partly to blame (by never covering statistics or trends), but our delusions are the result of a complex mix of factors that begins with our own emotional innumeracy and biases, chief among them confirmation bias.
In the final chapter, Duffy outlines several potential solutions to the problem, all oriented around better, deeper, and more intellectually honest engagement with the issues. I share Duffy’s optimism that facts still matter and that people can and do change their minds. While we will never eradicate bias completely, we can make progress, in part by demanding more sophisticated coverage of issues by journalists and politicians that includes scale and trends in the data.
The bottom line seems to be this: if we want to improve the state of the world, the problem is ignorance, and the solution is better education (public and self-directed) that centers on critical thinking, statistical literacy, and awareness of common biases. This book is an excellent step in that direction.
Top reviews from other countries
The premise is simple enough: survey people on what they believe to be true about various important world issues (poverty, crime, immigration, etc.) then compare their opinions with the facts. Then offer some explanations. The data seem largely taken from Ipsos Mori’s ‘Perils of Perception’ study from 2016.
The explanations, however, are very poor. Other than some vague descriptions of how we’re biased by media reporting, how we’re bad at understanding statistics, and something called ‘psychophysics’, Duffy’s commentary on the data that he provides falls well short of the promised ‘Theory of Human Misunderstanding’. Many of the interesting points in this book are simply borrowed (often with extensive quotes), from Daniel Kahneman, Hans Rosling, Thaler and Sunstein, Stephen Pinker, and others.
Further, Duffy himself displays astonishingly poor statistical reasoning throughout the book. I’m sure allowance has to be made that this is only a pop-science book and not an academic treatise, but sections of this book are deeply misleading. Here are some examples:
-In the chapter on immigration, people were surveyed with the question ‘What is the proportion of immigrants among your country’s population?’. Predictably, the average answer in most countries was a wild overestimate. But there’s absolutely no mention of defining what an immigrant is! Are we talking born outside the country? Non-passport holders? First or second generation? It seems plausible that the researchers making the survey took a different definition than that assumed by the people being surveyed. Frustratingly, this data is not referenced, so I can’t find out more about the data and methodology.
-In the chapter on finances, Duffy cites the statistic (again unreferenced) that the average cost of raising a child in the UK up to the age of 21 is £229,000. He then drifts to referring to an ‘average child’ as costing that amount of money in a disingenuous statistical sleight-of-hand. That figure (implying an average cost of over £10,000 a year) is in need of interrogation in light of the fact that median household income in the UK is less than £30,000 a year. How is that possible? Likely, it’s due to Duffy’s high-school level mistake of citing ‘average’ without stating whether that’s mean or median. I’m guessing that he took the mean, a figure that would be inflated by wealthier families who spend far more on raising their children than typical families. A quick Internet search suggests that Duffy's £229,000 figure is an overestimate.
-In the same chapter, he cites a survey that questioned people which discount they would go for: £100 or 10% off a television with an original price of £500. The result was that 91% chose the discount of £100. Duffy then states that this ‘suggests around 10 per cent of us just don’t understand percentages’. Wait a minute! Assuming that there’s no third answer of ‘I don’t know’, people who don’t understand percentages still have a 50-50 chance of choosing the better deal simply by guessing, so that if 9% choose the worse deal it suggests that 18% don’t understand percentages (of course, there are other kinds of bias that could be considered too).
-A fair chunk of the book is devoted to lamenting the spread of false information by the media and irresponsible public figures. However, Duffy risks adding to the problem. In a (now infamous) interview in the run up to the UK’s EU referendum, Michael Gove stated that ‘this country has had enough of experts’. This quote has been something of a rallying point against populist politics. That debate aside (and I have little positive to say about Gove), it’s actually a misquote. The full quote is ‘this country has had enough of experts from organisations with acronyms saying that they know what is best and getting it consistently wrong’. You can check in on YouTube. The fact that Duffy’s reference for that quote is a newspaper article suggests sloppy research and fact-checking.
This book does contain some interesting anecdotes, such as the story of how snow-clearing in Sweden changed from prioritising main roads to routes to schools. And there are plenty of interesting facts, such as that trust in government in the UK hasn’t changed significantly in the last 40 years. If you’re new to this topic, then there are likely to be plenty of things in this easy-to-read book to interest you. However, much better books are available.


