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What to Charge: Pricing Strategies for Freelancers and Consultants Paperback – February 9, 2011
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At last! A book on pricing strategies for people like us!...a no-nonsense, very practical approach -- Janet Perlman, Key Words, March-April 2001 --This text refers to an out of print or unavailable edition of this title.
From the Back Cover
"No freelancer should be without the sound advice on pricing strategies found in this invaluable book. Clearly written and based on real-life examples, What to Charge gives you the practical business advice you need for freelance success."--Sheila Buff, freelance medical writer and co-executive director, Editorial Freelancers Association
"I wish Laurie Lewis had written What to Charge twenty years ago! If I had known the principles she teaches when I started my freelance writing and photography career way back then, I'd have achieved my present success much more quickly."--Glenn Randall, freelance writer and photographer.
"Laurie Lewis has done a great job in presenting her ideas and strategies in a sensible, comprehensive, and easy-to-follow manner. As an experienced consultant, I thought I finally had my pricing methods honed to perfection, but her book gave me many new insights."--Larry Schloff, computer consultant --This text refers to an out of print or unavailable edition of this title.
Top Customer Reviews
Based on her experience, she offers two fundamental rules for pricing:
1. Never quote a price on the spot.
2. Before quoting a fee, determine the lowest acceptable rate--and the concessions to stipulate if you have to go that low.
Lewis explains exactly how to collect data, how to analyze it and how to communicate with customers.
The book is tremendously down to earth. She takes much of the emotion out of pricing. It's as if a CPA was looking over your shoulder as you worked out the numbers.
Here are six ways this book is unique:
1. Lewis allows you to lower your prices in the course of negotiations without insisting that this is a loss of face. But she also suggests procedural brakes so you don't give up too much.
2. She has a tremendous chapter on contracts and letters of agreement. I love the sample letter of agreement and it alone is worth the book's modest price.
3. The advice applies to all types of freelancing and consulting, not just writing.
4. The second edition acknowledges two financial upheavals since the first edition was published a decade ago, as well as reflecting email and other electronic developments.
5. She recognizes the role of self-esteem in pricing decisions, but she doesn't go all hype-y and law of attraction about it.
6. She recommends consistent pricing procedures that increase your income over time without setting sky-high pricing goals that make an annual income under "six figures" seem shameful.
Figuring out how to set prices for our services is probably one of the greatest difficulties freelance writers face. This issue is a problem whether you write for businesses, provide editorial services, or freelance for magazines. While it can be argued that if you are a magazine freelancer, you don't have the luxury of setting your rates, the fact is that it's still important to have an understanding of how much you will actually gain from a publication's standard fees -- and whether a project is gaining you money or costing you money, based on how long it takes to complete.
The key words in the title of this particular book are "pricing strategies." This book doesn't tell you "how much to charge." It guides you through a series of strategies that enable you to determine how much you need to charge for different types of projects, based on the type of work involved, your skills, the client's expectations, the time-frame of the project, and more.
This book will also guide you in negotiating contracts and prices, dealing with difficult clients or clients who are reluctant to pay your fee, handling invoicing strategies, dealing with changes in project requirements or time-lines once the fee has been negotiated, and more. It also explains why setting your prices too low is never a good idea -- and why price is often one of the least important criteria involved in convincing a client to use your services.
What really got my attention in this book was the chapter on tracking your time and determining how much time is involved in each activity in a particular project.Read more ›
Most Recent Customer Reviews
I'm not in to Amazon book reviews but on writing forums people so often ask how much to charge for a specific project that has come their way, that I feel like I have to do... Read morePublished 4 months ago by David
Lots of excellent strategies here. Perfect for newbies as well as seasoned writers.Published 17 months ago by Karen
This book was thorough and to the point. I felt it offered some great content and I actually with I would have read it a couple of years ago. Read morePublished 18 months ago by Prinnysmom
Great information on a topic that continues to be a question for many freelancersPublished 20 months ago by Camilla McLaughlin
This is an excellent short, easy-to-read guide on this important topic. Ideal for those starting out as freelancers or consultants. Read morePublished on September 12, 2013 by Stephen Fishman
This book will be of benefit to most freelancers, novice or not. Ms. Lewis describes the use of task-based logs to help freelancers know exactly how they spend their business time... Read morePublished on June 16, 2013 by cmwriter
This is an articulate guide on how to price your work, whether you're a writer or a consultant in another field. This is difficult-to-find information elsewhere. Read morePublished on May 17, 2013 by MariaDeJ
If you're getting started as a freelance anything, this book is a good investment. Guidance in pricing strategy as well as commensurate reward. Read morePublished on March 22, 2013 by J. L. Fromme