Kindle Price: $12.99

Save $12.01 (48%)

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Buy for others

Give as a gift or purchase for a team or group. Learn more

Buying and sending eBooks to others


Single copy
(Sent by Amazon)
Amazon emails the eBook to a recipient on your behalf.
Learn more

Multiple copies
(Send on your own)
You send redemption links to your recipients.
Learn more


These ebooks can only be redeemed by recipients in the US. Redemption links and eBooks cannot be resold.

Quantity:
This item has a maximum order quantity limit.

Deliver to your Kindle or other device

What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint by [Webb, Nicholas]
Audible Sample
Playing...
Loading...
Paused
Kindle App Ad

What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint Kindle Edition

4.8 out of 5 stars 35 customer reviews

See all 6 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
$12.99

Length: 273 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Audible book:
Audible book
Switch back and forth between reading the Kindle book and listening to the Audible book with Whispersync for Voice. Add the Audible book for a reduced price of $7.49 when you buy the Kindle book.
Available

Try Kindle Countdown Deals
Explore limited-time discounted eBooks. Learn more.
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Try Kindle Countdown Deals
Explore limited-time discounted eBooks. Learn more.

Editorial Reviews

Review

"Insightful and pragmatic, this book provides the tools that organizations need to truly satisfy customers and orchestrate memorable experiences for them." --Publishers Weekly



"...provides a really interesting look at the subject, mixing effortlessly theory and practical advice together to great effect, offering relevant and actionable advice for all." --Autamme



"If you are looking for a lasting competitive advantage, I recommend that you follow the steps outlined here to create experiences that your customers crave." --Marty Zwilling, The Huffington Post



"This is a must-read for anyone who is serious about customer service and retention…and who isn’t?" --PCB007



“Filled with lots of examples of businesses who are relying on this marketing strategy, the book is very readable and the information… down-to-earth and possible to implement.” --Retailing Insight



"Exceptionally well written, organized and presented, What Customers Crave is unreservedly recommended" --Midwest Book Review



“Will change the way you think about customer service.” --Mashable



“Webb upends old models of selling…If you’re a business owner seeking new insights for selling product in an experience-centric market…this could be an extremely helpful read.” –Manhattan Book review

Book Description

True Influence Top 25 B2B Must-Read Books of 2017

Selected by Oracle Marketing Cloud as a Top 15 Marketing Book for 2016

LinkedIn Marketing Solutions 25 Must-Read Marketing Books in 2017

Mashable Best New Marketing Books to Read in 2017

Think you know your customers? Think again.

The best companies in the world discover what their customers desire—and then deliver it in memorable and deeply human experiences. How well do you know your customers?

What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you’re well on your way to success.

Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and:

Gain invaluable insights into who they are and what they care about • Use listening posts and Contact Point Innovation to refine customer types • Engineer experiences for each micromarket that are not only exceptional, but insanely relevant • Connect across the five most important touchpoints • Co-create with your customers • And much more

When you learn to provide your customers with exactly what they want, they not only buy—they come back again and again…and bring their friends.


Product details

  • File Size: 2622 KB
  • Print Length: 273 pages
  • Page Numbers Source ISBN: 0814437818
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: AMACOM; Special ed. edition (October 12, 2016)
  • Publication Date: October 12, 2016
  • Sold by: HarperCollins Publishing
  • Language: English
  • ASIN: B01GW9XH7K
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #117,598 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • Would you like to tell us about a lower price?


Customer Reviews

Share your thoughts with other customers
See all 35 customer reviews

Read reviews that mention

Top customer reviews

October 24, 2016
Format: Hardcover|Verified Purchase
3 people found this helpful
|Comment|Report abuse
October 9, 2016
Format: Hardcover|Verified Purchase
2 people found this helpful
|Comment|Report abuse
March 22, 2017
Format: Hardcover|Verified Purchase
One person found this helpful
|Comment|Report abuse
October 3, 2016
Format: Kindle Edition|Verified Purchase
2 people found this helpful
|Comment|Report abuse
October 24, 2016
Format: Hardcover|Verified Purchase
3 people found this helpful
|Comment|Report abuse
November 3, 2016
Format: Kindle Edition|Verified Purchase
2 people found this helpful
|Comment|Report abuse
November 16, 2017
Format: Kindle Edition|Verified Purchase
One person found this helpful
|Comment|Report abuse
January 15, 2017
Format: Kindle Edition|Verified Purchase
One person found this helpful
|Comment|Report abuse

Most recent customer reviews

Set up an Amazon Giveaway

What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint